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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Why You Should Care About Your Content Style

    In content marketing, content style is the process of presenting and sharing information with your audience, with a unique approach.

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    Topics: Content Marketing Strategy

    How to Leverage Customer Testimonials and Reviews to Create Content

    There’s something about consumer psychology. Most buyers would love to see social proof of your credibility before they make every purchasing decision.

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    Topics: Content Marketing Strategy

    Applications of AI to Help You Speed Up Content Creation

    The content marketing industry is growing at an exponential rate. According to Forrester, US marketers spent in excess of $10 billion on content in 2016.

    B2B content marketing professionals always strive to get boost the ROI on their marketing dollar.

    The conventional content marketing processes have always been increasingly manual and repetitive, limited the scope for growth of your content marketing ROI.

    However, the emergence of automation and AI-driven content marketing platforms have offered B2B businesses a sigh of relief.

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    Topics: Artificial Intelligence, Content Marketing Strategy

    How Artificial Intelligence Will Change Marketing In 2018

    From virtual assistants to self-driving cars, the AI industry has already made its presence felt across the tech world. However, it’s still in the nascent stage and holds tremendous possibilities in the future.

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    Topics: Artificial Intelligence, Content Marketing Strategy

    6 SEO Strategies to Boost Your Content Marketing Success in 2018

    The new year is just around the corner and a lot of businesses are gearing up to revamp their content marketing strategy to offer a fillip to their ROI and outperform the competition.

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    Topics: Content Marketing Strategy

    8 Content Marketing Tricks to Turn Dry Topics into Engaging Narratives

    Back in 2008 when Content Marketing wasn’t such a “thing” in the digital marketing world, I was hired to ghostwrite “interesting” content for ID Integration Inc., a Washington-based company offering software solutions to help their customers meet IUID compliance.

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    Topics: Content Marketing Strategy

    Atomic AI & HubSpot: Why We Integrated 2 Content Marketing Platforms

    What Is Inbound Marketing and Why Do SMBs Use It

    The prime objective of every business is to acquire customers while keeping the cost of acquisition down to the minimum. Unfortunately, traditional outbound marketing techniques such as TV/Radio ads, direct mail, billboards are not only more expensive, but they also deliver a very poor return on investment.

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    Topics: Content Marketing Strategy

    6 Compelling Benefits of Marketing Automation Platforms

    The complexity of the modern business dynamics coupled with the dog-eat-dog competition has virtually mandated that businesses must automate their marketing campaigns in order to stay afloat, or risk extinction.

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    Topics: Content Marketing Strategy

    How To Leverage Social Holidays, & Why To Include Them In Your Content Strategy

    Social holidays are essentially occasions that are celebrated — wait for it — on social media. Have you ever come across that funny hashtag such as #CrosswordPuzzleDay on Twitter and wondered who could possibly be celebrating it?

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    Topics: Content Marketing Strategy, Conversion Rate

    Comparison of Inbound Marketing vs. Outbound Marketing: An Overview

    We’re just a month shy of the year 2018, and given the way marketing has evolved in the past couple of years, we can expect it to get even more complex and competitive. It’s therefore, vital for marketers to understand the depth of the available marketing methods and their underlying differences.

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    Topics: Content Marketing Strategy

    5 Proven Ways to Drive More Engagement to Your Content

    Writing content without engagement is like speaking to an audience that is not interested in your narrative.

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    Topics: Content Marketing Strategy

    How to Use Engagement Data to Improve Your Content

    No matter how small or big your content marketing budget is, there’s one thing you want to constantly evaluate to improve the performance of your campaign – content engagement data.

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    Topics: Content Marketing Strategy

    How Agencies Can Use Content Marketing Tools to Help Their Clients

    The client acquisition strategy for agencies has evolved significantly over the past several years. We’re living in a world where potential clients are well-informed and content is the most valued asset.

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    Topics: Content Marketing Strategy

    Why Artificial Intelligence (AI) is the Future of Content Marketing

    Gone are the days when basic customer data such as demographic details would be adequate for businesses to craft and optimize their marketing message. With the paradigm shift in digital space coupled with rapidly evolving consumer behavior, the conventional approach is no longer effective.

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    Topics: Artificial Intelligence, Content Marketing Strategy

    How to Leverage LinkedIn Groups to Promote Your Brand

    LinkedIn is decidedly the most popular social networking tool for working professionals and recruiters. A mecca for headhunters, it boasts a whopping 400 million users from across 200 countries. According to a survey by ComScore, LinkedIn is the 13th most popular site in the United States. But that’s not all - the site also accounts for 64% of all visits from social media channels to corporate, as per a study by Econsultancy.

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    Topics: Content Marketing Strategy

    Why Readability Matters: How to Improve Readability for B2B Audience

    If you’ve been around in the content marketing and blogging industry for a few years, you must have released the power of readability.

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    Topics: Content Marketing Strategy

    How To Gain an Edge Over Competitors With a Knowledge Base

    It’s not the money that makes the business world go round, it is knowledge. In today’s Information Age, the competitive leader is the one who holds the largest amount of data in their hands, and understands how to use it in their advantage. The data, of course, has to be actionable and structured. That’s where knowledge base software systems come into play. By providing a self-serving library that’s available from a single, easily accessible place, these innovative solutions can resolve virtually every key problem area of your business. The question is, can they obtain a strong competitive edge?

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    Topics: Content Marketing Strategy

    Why Content Consistency is Key, and How It Can Boost Your Strategy

    Regardless of the resounding success content marketing has brought to companies that have embraced content marketing, there are many that still fail to see positive results.

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    Topics: Content Marketing Strategy

    How To Use Content Marketing To Improve Your Brand Image

    What is branding? It’s a perception generated by creating a positive experience for your customers.

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    Topics: Content Marketing Strategy

    Why The Quality Of Your Content Is More Important Than The Quantity

    Quality-vs-Quantity is an age-old debate in the content marketing world. However, with the growing emphasis on authority content, content marketers are now beginning to look at with a fresh perspective. Content marketing dynamics can be complex and vary from business to business in terms of results and effectiveness. Therefore, it’d be really hard, and rather simplistic to pick a clear winner. That said, a few recent cases studies have stated that quality content is the cornerstone of every successful content marketing campaign.

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    Topics: Content Marketing Strategy