Lead Generation is both the biggest goal and the biggest challenge of every marketing team out there. Countless tactics and initiatives can be carried out, and I’m sure either you or your marketing team has tried them all. But ensuring that your plan of action is effective and will yield the results you’re after is no simple feat.
At Influence & Co., we’ve found that our most consistent and cost-effective strategy for generating leads is content marketing. In the same breath, we understand that a lot of companies struggle with it.
Content Marketing is a long-term play, and in order to see results, you need a perfect combination of the right strategy and the right content, and you need to create that content consistently.
Topics: Content Marketing Strategy