AI is the new content marketing. It’s no longer the faceless Hollywood science-fiction movie character it was in the 90’s.

It’s helping companies crunch data at an unprecedented speed and deliver highly personalized content to their customers.

Even as content marketing has assumed greater adoption in the B2B industry today, it still hasn’t been able to solve one of the most perplexing challenges content marketers face on a daily basis.

The challenge is many of them are not really sure what kind of content they should produce to address the concerns of their niche audience.

In content marketing, content style is the process of presenting and sharing information with your audience, with a unique approach.

There’s something about consumer psychology. Most buyers would love to see social proof of your credibility before they make every purchasing decision.

The content marketing industry is growing at an exponential rate. According to Forrester, US marketers spent in excess of $10 billion on content in 2016.

From virtual assistants to self-driving cars, the AI industry has already made its presence felt across the tech world. However, it’s still in the nascent stage and holds tremendous possibilities in the future.

The new year is just around the corner and a lot of businesses are gearing up to revamp their content marketing strategy to offer a fillip to their ROI and outperform the competition.

Back in 2008 when Content Marketing wasn’t such a “thing” in the digital marketing world, I was hired to ghostwrite “interesting” content for ID Integration Inc., a Washington-based company offering software solutions to help their customers meet IUID compliance.

What Is Inbound Marketing and Why Do SMBs Use It

The prime objective of every business is to acquire customers while keeping the cost of acquisition down to the minimum. Unfortunately, traditional outbound marketing techniques such as TV/Radio ads, direct mail, billboards are not only more expensive, but they also deliver a very poor return on investment.

The complexity of the modern business dynamics coupled with the dog-eat-dog competition has virtually mandated that businesses must automate their marketing campaigns in order to stay afloat, or risk extinction.