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The Atomic Reach Blog

12 Content Marketing Tools You Need For Success

12 Content Marketing Tools You Need For Success

Content Creation is difficult. But, it is a priority for most marketing teams. After all, content marketing gets three times more leads than paid...
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The Benefits of High Quality Content: How Content Scoring Drives Conversions

The Benefits of High Quality Content: How Content Scoring Drives Conversions

Content Marketing is one of the most effective uses of your marketing budget. It generates over three times as many leads as outbound marketing and...
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What is Artificial Intelligence? Dust Off Your Content Strategy With AI

What is Artificial Intelligence? Dust Off Your Content Strategy With AI

Creating a content marketing strategy for your business is no easy task. It was once a lot of trial, error, and guesswork, but with the help of big...
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What is Content Marketing? The Past, Present and Future of Marketing

What is Content Marketing? The Past, Present and Future of Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and...
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3 Steps to Incorporate AI into Your Content Marketing

3 Steps to Incorporate AI into Your Content Marketing

AI is the new content marketing. It’s no longer the faceless Hollywood science-fiction movie character it was in the 90’s. It’s helping companies...
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Applications of AI to Help You Speed Up Content Creation

Applications of AI to Help You Speed Up Content Creation

The content marketing industry is growing at an exponential rate. According to Forrester, US marketers spent in excess of $10 billion on content in...
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Why Artificial Intelligence (AI) is the Future of Content Marketing

Why Artificial Intelligence (AI) is the Future of Content Marketing

Gone are the days when basic customer data such as demographic details would be adequate for businesses to craft and optimize their marketing...
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What is Readability? How to Improve Readability for a B2B Audience

What is Readability? How to Improve Readability for a B2B Audience

If you’ve been around in the content marketing and blogging industry for a few years, you must have released the power of readability. Readability...
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How AI Can Improve User Engagement [Infographic]

How AI Can Improve User Engagement [Infographic]

If you are a marketer, there is no doubt you are aware of AI-based companies cropping up across the industry. What was once thought of as a “fad” has...
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How to Leverage Emotions to Connect with Your Audience

How to Leverage Emotions to Connect with Your Audience

Emotional Marketing is the process of evoking a range of emotions in your audience, triggering interactions and engagements with a brand. Whether...
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How AI is being used in Advertising and Marketing

How AI is being used in Advertising and Marketing

Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer...
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How to Build or Buy B2B Lead Lists for Your Outbound Campaign

How to Build or Buy B2B Lead Lists for Your Outbound Campaign

The success of your outbound marketing campaign hinges on the quality of your lead list. This might sound cliché but considering the staggering...
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How to Measure Incremental Sales from Marketing Campaigns

How to Measure Incremental Sales from Marketing Campaigns

We live in interesting times. Small businesses and big companies are competing on equal ground when it comes to launching marketing campaigns. Gone...
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