Did you know that 96 percent of individuals who visit your website are not ready to buy anything (but likely will in the future)? Many consumers and business product buyers are doing the online equivalent of window shopping when they find their way to your products and services.

According to a 2015 Google Survey, 89 percent of B2B researchers used the internet during their product research process.

So, how do you keep them engaged until they are ready for a B2B sale?

Content Creation is difficult. But, it is a priority for most marketing teams.

After all, content marketing gets three times more leads than paid search advertising (Content Marketing Institute, 2017).

With that in mind, life as a content marketer can be made easier by combining any number of the below content marketing tools.

If you're new to marketing, all the terms getting thrown around can become a bit confusing.

Inbound marketing, outbound marketing, content marketing - what does it all mean?

In this post, we will give you a definition of inbound marketing and how it can help you scale your business.

The phrase coined by Bill Gates, "Content is King" still holds true.

Content continues to dominate the digital marketing landscape. However, the types of content businesses are creating is changing rapidly and is heavily influenced by various factors including conversion rates, click through rates and customer acquisition cost.

Of the factors mentioned, Customer Acquisition Cost is a key indicator of success for any content marketing strategy.

Content Marketing is one of the most effective uses of your marketing budget. It generates over three times as many leads as outbound marketing and costs 62% less.

While this is an impressive statistic, for it to hold true for your business you need to ensure you are consistently creating high-quality content.  

Scoring your content can help see that your content marketing strategy is successful and your budget is being well spent on content your customers will engage with.

Creating a content marketing strategy for your business is no easy task. It was once a lot of trial, error, and guesswork, but with the help of big data and machine learning you can now publish content knowing that it will perform.

B2B vs B2C: What is the difference?

B2B (Business to Business) content marketing is an entirely different ball game than B2C (Business to Consumer) content marketing, which is what most people are used to engaging with.

B2B focuses on building professional relationships and giving your audience value. Contrary to popular belief, B2B content marketing is a more complex and elongated process, with the primary goal being to acquire new customers.

B2C focuses on eliciting an emotional response from an audience. While the primary goal is also to acquire new customers, the B2C content marketing process is much simpler and therefore shorter in duration.

Although there are differences between B2B and B2C content marketing, one similarity is the use of content marketing to generate leads or new business opportunities.

Let's see how a B2B and B2C content marketing strategy might differ in today's world, and learn how to get started.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

The internet-savvy consumer of today, who spends a great deal of time online, creates opportunities for brands to tap into their prospects’ mind by sharing compelling stories and adding value.

AI is the new content marketing. It’s no longer the faceless Hollywood science-fiction movie character it was in the 90’s.

It’s helping companies crunch data at an unprecedented speed and deliver highly personalized content to their customers.

Even as content marketing has assumed greater adoption in the B2B industry today, it still hasn’t been able to solve one of the most perplexing challenges content marketers face on a daily basis.

The challenge is many of them are not really sure what kind of content they should produce to address the concerns of their niche audience.