If you’re familiar with content marketing, then you’ve probably heard of content audits and content inventories. These processes are important for optimizing a website’s content and improving their results.
While these two concepts may sound similar, a content audit is different from a content inventory.
So what’s the difference between a content audit and a content inventory? And when would you need to do a content audit or inventory?
A content audit is an essential part of any content marketing strategy.
At its simplest, a content audit starts with gathering all of your data that is associated with the content you have created. Then by analyzing that data you can identify and better understand patterns in how your audience engages with your content.
The goal of a content audit is to perform a qualitative analysis of all the content your business has created, and use the insights gained to improve future content marketing strategies.