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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How To Conduct a Content Audit: Step By Step

    A content audit is an essential part of any content marketing strategy.

    At its simplest, a content audit starts with gathering all of your data that is associated with the content you have created. Then by analyzing that data you can identify and better understand patterns in how your audience engages with your content.

    The goal of a content audit is to perform a qualitative analysis of all the content your business has created, and use the insights gained to improve future content marketing strategies.

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    Topics: Content Marketing Strategy, Content Audit