Reputation managing is about controlling how the business and the products and/or services are supposed, and then maintaining a positive reputation for the company as a whole and for the brand. It is about protecting and maintaining reputation.
Like it or not, millennials make things happen. They’re the most connected, tech-savvy generation to ever exist, and currently make up the biggest part of the global workforce. What that means from an eCommerce stance is that they have enormous purchasing power - to the extent that unless you can 100% guarantee that they’ll never be interested in your brand, you cannot afford to ignore them.
Life as an editor is easier than ever. Many software platforms like Atomic AI and other grammar-centric technology can eliminate your spelling and syntax errors. However, you don't hire editors to simply run spell-check and format your content; you hire them to defend your brand.
We all enjoy a great story, don’t we? Think about how enthralled you become when you pick up a great book, listen to someone recap an event or even just have someone explain something to you that they’ve experienced.
*This is an updated post
Topics: Sales & Marketing, social media manager, branding, community growth, community manager, Conversions, digital marketing, engagement, Lead Generation, marketing, online marketing, sharing, Small Business, smb, Social Media, social media campaigns, social media marketing, social media strategy, website traffic
During the past few years, marketers have started expanding beyond traditional blog posts.
Topics: tools, video, animated video, animation, brand, branding, budgeting, Content Marketing Strategy, creative assets, design, designers, go viral, graphic design, infographic, live video, marketing, marketing strategy, media, Technology, text video, tutorial, video content, video marketing, viral content
Your brand voice is an extension of you. It’s how to talk and how people feel after you’ve said something. It’s more than your logo and color scheme.
Many companies understand the value of content creation, but few dedicate a significant amount of time to the content curation process. Sure, social media is a thriving marketing industry, but it's rare to find brands that have a strategic curation strategy to make sure their content is getting shared while building relationships with others.
Topics: blog, blog posts, blog tip, blogging blog tips, blogging tips, branding, Content Marketing Strategy, Conversions, copypress, curation, digital marketing, infographic, marketing, online marketing
Printing conference brochures costs your business money and time.