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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How to Sell Content Marketing To Your Boss

    Hey, you’re a savvy marketer and you’re noticing the shift from traditional marketing to content marketing in the industry. You foresee that content marketing is here to stay and other companies have already started implementing it into their marketing strategy. It allows for an intimacy between a brand and its target audience, providing a softer sell to your consumers, which they adore. Nowadays, people are drawn to entertaining and educational content more and have become less receptive to traditional ads.

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    Topics: boss, Content Marketing Strategy, Lead Generation, marketing, outbound marketing, statistics, traditional marketing