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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Writing the Perfect Title Tag: Best Practices

    The Title Tag is the most significant part of a webpage, which helps search engines understand the meaning of a document and therefore, plays an important role in the ranking of a website.

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    Topics: search, search optimization, SEO, SERP, blogging, Content Marketing Strategy, copywriting, optimization, title generation, writing tips, writing titles

    9 Top Link Building Techniques You'll Need For 2017

    Link building is an age-old technique in Search Engine Optimization. However, the technique went through a massive transformation after Google overhauled its search algorithm to rank sites based on their quality rather than the volume of links they had.

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    Topics: Sales & Marketing, search, SEO, blog tips, blogger, blogging, community building, Content Marketing Strategy, google+, google search, link building, linking, marketing, marketing strategy, outreach, Small Business, smb, traffic

    5 Little Tricks For Better ROI On Your Marketing and Branding Efforts

    Want to get the most out of your marketing? Try these tips and tricks.

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    Topics: Sales & Marketing, analytics, blog, blog tips, blogging, business tips, Content Marketing Strategy, customer reviews, customer service, quotes, reviews, Small Business, smb

    Content Audit at Atomic Reach: Strategies and Benefits

    In copywriting, empathy is paramount. Tailoring your tone based on your understanding of prospects makes your message easy-to-follow and, more importantly, useful. However, more often than not, content marketers find it hard to shake off their bias while crafting their brand message. As a result, their marketing message ends up becoming just another sales talk sans the empathy.

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    Topics: auditing, blog audit, blogger, blogging, content audit, Content Marketing Strategy, digital marketing, editor, marketing, marketing services

    4 Steps to Creating Content That Stands Out from The Noise

    *This is an updated post

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    Topics: search, SEO, blog, blog tips, blogging, branding, community, Content Marketing Strategy, keywords, long-tail keywords, marketing, writing tips

    What's the Ideal Mix of Topical and Evergreen Content?

    Content marketing can be tricky even for the most seasoned marketers; it can be trickier for the new entrant. Whether your budget is fat or slim, you can’t really boost your ROI (Return on Investment) unless you define clear-cut business goals, know your audiences inside-out and, are adept at offering the right content to your target audience.

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    Topics: blog, blog tips, blogging, blogging tips, content management, Content Marketing Strategy, digital marketing, evergreen content, marketing, marketing strategy, online marketing, writing tips

    Why Content Optimization Outshines Your Ads and Promotions

    Gartner defines content optimization as the process by which a content provider is able to use a variety of techniques to improve search results and ranking. It extends the value of core content by automating the content management process to develop new Web pages on the fly.

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    Topics: search, SEO, SERP, blogging, Content Marketing Strategy, digital marketing, marketing, online marketing, search engine

    How Many Blog Posts Should I Be Publishing a Week?

    If you are starting off your business blog and want to drive its popularity, you must follow the blogging best practices. Among many other factors that contribute to the success of a business blog, publishing your content at an ideal interval is imperative.

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    Topics: Sales & Marketing, blog, blog tips, blogging, business blog, business blog post, business marketing, Content Marketing Strategy, marketing, writing tips

    How to Write Strong Titles and Headlines By CopyPress

    Before you can break the rules, you have to learn the rules.

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    Topics: Sales & Marketing, titles, writers, writing headlines, blog writing tips, bloggers, blogging, blogging tips, Content Marketing Strategy, copywriter, headlines, infographic, title generation, writing tips, writing titles

    The 3 Steps That Will Get You More Inbound Leads

    Getting inbound leads makes businesses happy. They are being found by people who genuinely want to learn more about who they are, and what they do without having to open their wallets.

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    Topics: Sales & Marketing, blog, blog tips, blogging, blogging tips, business growth, Conversions, demo, discounts, email marketing, email newsletter, forums, free trial, inbound marketing, inbound sales, inbound traffic, Lead Generation, marketing, marketing technology, newsletters, organic growth, webinars