Content marketing can be tricky even for the most seasoned marketers; it can be trickier for the new entrant. Whether your budget is fat or slim, you can’t really boost your ROI (Return on Investment) unless you define clear-cut business goals, know your audiences inside-out and, are adept at offering the right content to your target audience.
Before you can break the rules, you have to learn the rules.
Topics: Sales & Marketing, titles, writers, writing headlines, blog writing tips, bloggers, blogging, blogging tips, Content Marketing Strategy, copywriter, headlines, infographic, title generation, writing tips, writing titles
Many companies understand the value of content creation, but few dedicate a significant amount of time to the content curation process. Sure, social media is a thriving marketing industry, but it's rare to find brands that have a strategic curation strategy to make sure their content is getting shared while building relationships with others.
Topics: blog, blog posts, blog tip, blogging blog tips, blogging tips, branding, Content Marketing Strategy, Conversions, copypress, curation, digital marketing, infographic, marketing, online marketing
Your blog is only as strong as its content. The stronger the content, the better is its performance across search engines.
Topics: Sales & Marketing, search, SEO, site rank, website optimization, blog, blog audit, blog strategy, blogging tips, content audit, Content Marketing Strategy, optimization, search engine, search engine optimization, search rank
Getting inbound leads makes businesses happy. They are being found by people who genuinely want to learn more about who they are, and what they do without having to open their wallets.
Topics: Sales & Marketing, blog, blog tips, blogging, blogging tips, business growth, Conversions, demo, discounts, email marketing, email newsletter, forums, free trial, inbound marketing, inbound sales, inbound traffic, Lead Generation, marketing, marketing technology, newsletters, organic growth, webinars
It seems like cutesy emojis, short-and-sweet tweets, sarcastic hashtags, and shorthand phrases (i.e. OMG and LOL) have taken over our daily vocabulary, kicking good ol’ grammar to the curb. Does grammar even still matter?
Every content writer is familiar with the struggle of producing better content. All of us have been there at some point in time. The good news is that there are a few strategies that can help you become excellent and efficient in what you do.
But first, we need to understand why content is important. In one sentence, I can tell you that in order to make any business successful, you need to have your own following, readers, consumers or buyers who follow your every move and are loyal to you.
To build that following, you have to engage your audience with meaningful and relevant content. The million dollar question is how can you achieve this? By being in front of your consumers, through a variety of channels where you will then be able to capture and hold their attention.
Content producers often struggle with the lack of original resources to produce solid, relevant and unique content, all of which takes time. This is why I decided to share with you some insiders’ secrets and take you behind the creative curtain.
No matter how small or big your business, with these 5 ideas you should be able to produce quality content quickly, and frequently.
Topics: work tips, blog post, blog tips, blogger, blogging, blogging tips, brainstorming, Content Marketing Strategy, content tips, copywriting, copywriting tips, editorial calendar, publishing, publishing content, time management, writing tips
What is Evergreen Content?
When it comes to blogging, the nature of content can be broadly classified into two major categories, such as seasonable content and evergreen content.
Consumers now have more than enough choices for products or services -- thanks to the internet. This puts local businesses in a unique spot more so than ever. However, the great thing that arises from this is that smaller businesses can also compete with larger business with a smaller marketing budget. That's all thanks to e-commerce!
Topics: SEO, blogging tips, Content Marketing Strategy, Conversions, facebook ads, facebook advertising, keywords, local business, local business marketing, marketing, Small Business, smb, Social Media, social media ads