If you have been using social networks for a while, Internet memes are no stranger to you. More often than not, those funny images or gifs overlaid with witty text hit home more than any in-depth article does.
Non-critical healthcare sector, also known as cosmetic surgery industry, is an important part of the healthcare industry in the United States. According to data released by American Society of Plastic Surgeons (ASPS), there were 17.1 million surgical and minimally-invasive cosmetic procedures performed in the United States in 2016 which saw a 7.5% growth over the previous year. Moreover, as of 2016, the cosmetic surgery sector had seen 115% growth since the year 2000 with significant growth in procedures such as breast lifts, buttock lifts, lower body lifts, and upper arm lifts.
What does content marketing really do for healthcare brands? From Mayo Clinic to Cleveland Clinic, many healthcare organizations have benefited from content marketing campaigns. In this post, we will share some case studies of global healthcare brands and how they leveraged content marketing campaigns to make it big.
Thanks to the technological revolutions and evolving consumer behaviors, the relationship between healthcare professionals and their patients has transformed dramatically over the past few years. The consumers have become more informed and goal-oriented in their pursuit of healthcare services and solutions. Factors such as time, convenience, and value are now central to every healthcare practice. As a result, healthcare marketers have adopted innovative content marketing strategies to ensure growth and customer satisfaction.
Creating useful content in interactive formats is the cornerstone of every successful and ROI-driven digital marketing campaign. These rules are no different in healthcare business either. In fact, healthcare and wellness content marketers have added responsibilities -- adhering to the stringent HIPAA regulations. In an increasingly competitive healthcare marketing scenario, content marketers should know where they should focus their efforts to get optimum ROI. What works for one healthcare industry may not work for another.
Great content might be an important part of running a successful blog, but search engine optimization is just as critical. To that end, here are the three things your blog absolutely must have in order to rank.
Emotional Marketing is the process of evoking a range of emotions in your audience, triggering interactions and engagements with a brand. Whether it’s TV ads or content marketing, brands that articulate their stories well tend to connect with their audience more successfully. This breeds customer loyalty and ultimately, generates revenues.
Bite-size or snack-size content refers to content that is short, offers value, and can be easily digested. The bite-size content has gained momentum with the burgeoning use of social media platforms as well as increased Internet consumption via mobile devices. For many Internet users, it’s far easier and convenient to interact with a short Facebook post, tweet, gif or meme on Pinterest rather than read a lengthy article. Therefore, creating sizable bite-size and snackable content has become vital for the success of any content marketing campaign.
Some find it hard to connect the dots between great content and solid sales, but the straight line is there if you look hard enough. Solid content marketing can help your business at every stage in the buyer’s journey. Good content drives awareness, provides information during the considerations stage, and can help close the deal in the decision stage.
If you want to be a successful blogger, you must master how to communicate with other bloggers across social media channels.
Topics: Thought Leadership, blogger, blogging, brand awareness, brand growth, Content Marketing Strategy, Conversions, engagement, inbound marketing, influencers, Lead Generation, online engagement, Social Media, social media marketing