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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How to Create Shareable "Bite-size" Content for Marketing Success

    Bite-size or snack-size content refers to content that is short, offers value, and can be easily digested. The bite-size content has gained momentum with the burgeoning use of social media platforms as well as increased Internet consumption via mobile devices. For many Internet users, it’s far easier and convenient to interact with a short Facebook post, tweet, gif or meme on Pinterest rather than read a lengthy article. Therefore, creating sizable bite-size and snackable content has become vital for the success of any content marketing campaign.

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    Topics: Sales & Marketing, writing, audience, blog, blogging, Content Marketing Strategy, online marketing

    Connecting the Dots: Why Great Content Leads to Increased Sales

    Some find it hard to connect the dots between great content and solid sales, but the straight line is there if you look hard enough. Solid content marketing can help your business at every stage in the buyer’s journey. Good content drives awareness, provides information during the considerations stage, and can help close the deal in the decision stage.

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    Topics: Uncategorized, blog, blogging, business growth, Content Marketing Strategy, Conversions, sales

    Why does the readability of your content matter? [Infographic]

    The concept of readability has been explored numerous times through rigorous scientific testing - the bulk of this has focused on print rather than digital media. With the meteoric rise of content marketing in the recent past, we see marketers and linguists turn to readability once again, this time exploring it with an online lens.

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    Topics: SEO, writing, audience, blog, Content Marketing Strategy, engagement, writing tips

    This AI Proofreader Will Make You A Better Copywriter

    *This is an excerpt from Matthew Hugh's original article posted on TheNextWeb

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    Topics: artificial intelligence, blog, computer science, Content Marketing Strategy, copywriting, editing, enterprise, marketer, marketing, Target Audience, target demographic, Technology, writing tips

    5 Little Tricks For Better ROI On Your Marketing and Branding Efforts

    Want to get the most out of your marketing? Try these tips and tricks.

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    Topics: Sales & Marketing, analytics, blog, blog tips, blogging, business tips, Content Marketing Strategy, customer reviews, customer service, quotes, reviews, Small Business, smb

    4 Steps to Creating Content That Stands Out from The Noise

    *This is an updated post

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    Topics: search, SEO, blog, blog tips, blogging, branding, community, Content Marketing Strategy, keywords, long-tail keywords, marketing, writing tips

    What's the Ideal Mix of Topical and Evergreen Content?

    Content marketing can be tricky even for the most seasoned marketers; it can be trickier for the new entrant. Whether your budget is fat or slim, you can’t really boost your ROI (Return on Investment) unless you define clear-cut business goals, know your audiences inside-out and, are adept at offering the right content to your target audience.

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    Topics: blog, blog tips, blogging, blogging tips, content management, Content Marketing Strategy, digital marketing, evergreen content, marketing, marketing strategy, online marketing, writing tips

    How Many Blog Posts Should I Be Publishing a Week?

    If you are starting off your business blog and want to drive its popularity, you must follow the blogging best practices. Among many other factors that contribute to the success of a business blog, publishing your content at an ideal interval is imperative.

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    Topics: Sales & Marketing, blog, blog tips, blogging, business blog, business blog post, business marketing, Content Marketing Strategy, marketing, writing tips

    How to Do Curation Effectively By CopyPress

    Many companies understand the value of content creation, but few dedicate a significant amount of time to the content curation process. Sure, social media is a thriving marketing industry, but it's rare to find brands that have a strategic curation strategy to make sure their content is getting shared while building relationships with others.

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    Topics: blog, blog posts, blog tip, blogging blog tips, blogging tips, branding, Content Marketing Strategy, Conversions, copypress, curation, digital marketing, infographic, marketing, online marketing

    How To Conduct A Blog Audit Using These Top Tools

    Your blog is only as strong as its content. The stronger the content, the better is its performance across search engines.

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    Topics: Sales & Marketing, search, SEO, site rank, website optimization, blog, blog audit, blog strategy, blogging tips, content audit, Content Marketing Strategy, optimization, search engine, search engine optimization, search rank