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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    10 Email Marketing Tips To Maximize Your Email Engagement

    It’s no secret that executing a successful email marketing campaign can help generate a ton of additional traffic to your website and business. Using email marketing as a tactic is more than just promoting your products and services in an email. It creates a direct personal line between you and your consumers.

    There are a ton of mistakes that marketers can make when putting together a campaign, and if you follow these 10 tips to ensure your marketing campaign will surely be a hit.

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    Topics: Email Marketing, Best Practices

    How To Develop a Content Strategy: Best Practices

    What is a Content Strategy?

    Explaining content strategy can be somewhat difficult.

    It is best defined as the "creation, publication, and governance of useful, usable content.”

    To break that down further, your content strategy is the foundation that guides your content marketing plan.

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    Topics: Content Marketing Strategy, Best Practices

    Fix These 10 Email Marketing Mistakes and Triple Your Website Traffic

    Even the most practiced and experienced marketers can make simple mistakes. They’re often easily overlooked and very simple to remedy, but they’re the kind of mistakes that can cost people a whole lot of traffic. Every marketer should be aware of the following mistakes, and take immediate steps to rectify and stay on top of them. It’s all too easy to become consumed with new trends, that you can forget to pay attention to the solid foundations of a marketing campaign, or you can let little details slip through the net.

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    Topics: Email Marketing, Best Practices

    B2C Website Vs. B2B Website: A Comparative Analysis

    B2B (Business to Business) and B2C (Business to Consumer) systems seem about the same, but there are quite a few differences. For instance, B2B sales have a longer and more complex cycle that B2C. B2C is more straightforward, simpler, and needs less relationship investment.

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    Topics: Content Marketing Strategy, Best Practices

    How to Plan and Execute a Conference Strategy

    Hosting conferences is one of the best ways to promote your business and increase your brand exposure. According to Bruce Carlisle, former CEO of ConferenceHound.com, a staggering 40 million Americans attend a convention, trade show or conference each year. A successful conference requires meticulous planning and immaculate execution.

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    Topics: Best Practices

    5 Secret LinkedIn Marketing Tips that Offer a Competitive Edge

    Even though LinkedIn is a huge platform for B2B small businesses and startups to boost outreach and gain qualified leads, it’s actually easier said than done. With intense competition among companies to entice prospects, how do you stand out and market yourself differently to wield the competitive edge? What if you don’t have a huge budget for LinkedIn marketing and you’re unable to go out with all guns blazing?

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    Topics: Social Media, Best Practices

    Top 7 B2B Growth Marketing Strategies

    Strategic marketing for B2B companies is becoming increasingly important as they face unprecedented challenges in terms of attracting and retaining clients. However, many of them still don’t recognize this challenge, as shown by a recent study by ANA.

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    Topics: Content Marketing Strategy, Conversion Rate, Best Practices