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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    9 Out-of-the-Box B2B Lead Generation Tactics That Actually Work

    As HubSpot defines it, Lead Generation is, "the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service."

    B2B Lead Generation can be defined as, "the process of attracting and converting businesses into those who have indicated interest in your company's product or solution."

    This is a vital process for any business when generating demand for your product or solution.

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    Topics: Lead Generation, B2B Lead Generation Tactics

    What AI Means for Your Business and How It’s Changing Companies

    Artificial Intelligence (AI) is increasingly becoming mainstream as businesses use this technology to solve complex problems and offer better value to their customers. From CRM to Customer Support to Cyber Security, AI has become virtually indispensable in all business activities. While tech behemoths such as Google, Microsoft, Amazon, and Facebook have already employed AI to make their products better and customers happier, relatively smaller companies are also embracing it to improve their services and boost ROI.

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    Topics: Artificial Intelligence, B2B Lead Generation Tactics