In copywriting, empathy is paramount. Tailoring your tone based on your understanding of prospects makes your message easy-to-follow and, more importantly, useful. However, more often than not, content marketers find it hard to shake off their bias while crafting their brand message. As a result, their marketing message ends up becoming just another sales talk sans the empathy.
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Topics: Sales & Marketing, writing, auditing, business growth, communications, content audit, Content Marketing Strategy, digital marketing, email, email campaign, email marketing, marketing, online marketing, teamwork, Technology