Have you ever taken a minute to consider why you blog?
In 2014, the WordPress network (blogs hosted either on WordPress.com or externally-hosted WordPress sites) published an average of 17 blog posts per second. Yes, per second!
It has occurred to me, and I'm sure to you, that our audiences are evolving. They aren't glued to their TVs to get the latest sports information, they don't pick up the newspaper at day's end for the "late edition" recap of what's gone on, and generally they don't sit in one place waiting for our life changing message.
Technically speaking, I am a horrible writer from a grammar perspective.. So terrible in fact that when my eleven year old daughter came to me this week to help her with some grammar homework, I looked at her work sheet and was admittedly ashamed that I couldn't help her. It brought back memories of grade school where I spent many hours in the hallways, being disciplined for being a smart ass or a verbally abusive teacher killer.
Who is your audience? I don't mean what's their persona or how old they are, I mean how much do they even know about what you want to talk to them about?
Marketers know the benefits of content marketing. Everyone is working at 110% to fill up their websites, social networks, video channels and photo sites but the need for content is bigger than that. It comes down to creating quality content to stand out from the crowd. Did you know that every 24 hours, 2 million unique blog posts are published? That’s what you have to compete with.
In a drive to commoditize everything, we live in a world where big data is all about the numbers and we're all fighting for attention. Maybe it's time to take a step back and consider a different approach.