AI is the new content marketing. It’s no longer the faceless Hollywood science-fiction movie character it was in the 90’s.

It’s helping companies crunch data at an unprecedented speed and deliver highly personalized content to their customers.

Content marketing is arguably one of the most effective ways to generate interest in your brand, grow your audience base organically, and build a sustainable lead generation strategy.

The content marketing industry is growing at an exponential rate. According to Forrester, US marketers spent in excess of $10 billion on content in 2016.

B2B content marketing professionals always strive to get boost the ROI on their marketing dollar.

The conventional content marketing processes have always been increasingly manual and repetitive, limited the scope for growth of your content marketing ROI.

However, the emergence of automation and AI-driven content marketing platforms have offered B2B businesses a sigh of relief.

From virtual assistants to self-driving cars, the AI industry has already made its presence felt across the tech world. However, it’s still in the nascent stage and holds tremendous possibilities in the future.

The success of every inbound marketing depends on the quality of content created for its target audience.

Gone are the days when basic customer data such as demographic details would be adequate for businesses to craft and optimize their marketing message. With the paradigm shift in digital space coupled with rapidly evolving consumer behavior, the conventional approach is no longer effective.

If you are a marketer, there is no doubt you are aware of AI-based companies cropping up across the industry. What was once thought of as a “fad” has now evolved into a full-blown movement, thanks to growth in funding initiatives, emerging success stories and intuitive new companies.

Artificial Intelligence (AI) is increasingly becoming mainstream as businesses use this technology to solve complex problems and offer better value to their customers. From CRM to Customer Support to Cyber Security, AI has become virtually indispensable in all business activities. While tech behemoths such as Google, Microsoft, Amazon, and Facebook have already employed AI to make their products better and customers happier, relatively smaller companies are also embracing it to improve their services and boost ROI.

Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer scientists in the recent times.

Wikipedia defines AI as intelligence exhibited by machines.

However, in layman terms, when a computer program or machine is designed to mimic “cognitive functions” or perceive its environment like a human to learn and solve problems, it’s classified as Artificial Intelligence.