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Starting To Write with Michael Brenner from Marketing Insider Group [#AtomicFeature:015]


Have you ever not published a piece of content because you were worried about how it would be received?

What about not even starting to write that piece of content at all?

According to one of our most experienced content marketing influencers, Michael Brenner, starting to write content is the single most important piece of advice that content marketers should take. 

Just start writing.



Michael Brenner is a Speaker, Author, and the CEO of Marketing Insider Group, an agency founded on the belief that strong leaders who champion their teams are the key to unlocking massive growth.

He has brought a customer-centric and creative approach to his insights on content and digital marketing.

Over the past two decades, Brenner honed his approach while working with Nielsen, FullTilt, ICR, SAP, and NewsCred.

Today, he is a globally recognized speaker, bestselling author, and CEO.

Check out some of his insights:



1. What are the elements of a successful Content Marketing program?

Successful content marketing programs identify the keywords their audience uses.

They understand the content that is resonating with that Audience and then commits to creating that type of content consistently.

Frequency and quality is the key.

Successful measurement looks at these factors and optimizes the content that converts.



2. What are the most common mistakes you have noticed marketers make with their Content Marketing?

The biggest mistake marketers make with content is being overly promotional.

Not creating enough top of funnel content on a weekly basis is just not that hard.

But the results can be quite huge.

3. In your opinion, which brand(s) do Content Marketing really well? Why?

Cleveland Clinic is really in a class all by themselves.

4. What is your favourite content marketing tool (or hack or resource)?
5. What are your predictions for Content Marketing in 2019 and beyond?

We are going to humanize our content more and activate our own employee experts.

6. How will AI or Machine Learning impact Content Marketing?

By telling us what to write about. Ironically it will also tell us that we need to be more human and authentic.

7. What advice would you give to a Content Marketing newbie?

Start writing.


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Published on April 29, 2019

Topics Content Marketing Trends Content Marketing Influencers