"80% of consumers are more likely to do business with a company that offers personalized experiences." (Epsilon)
Would you use the same format for a listicle as you would an FAQ? How about a direct response email as you would a weekly newsletter? What about a search ad versus some landing page copy?
The answer? Definitely not. And so, why would you use the same data?
After all, Evergage states that:
63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.
77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience.
Optimization is never enough, which is why we built a personalization tool, Content Profile, which is now live in the platform.
What is a Content Profile?
A Content Profile enables marketers to segment, personalize and apply data-driven insights to their content, to drive higher performance.
Based on machine learning, you will be able to predict in advance how your particular content (blog post, email, product description, etc.) will perform even before you start writing the copy. As you create or write your copy - you can apply insights to prime that content for higher engagement.
This makes it easier than ever to target, write, and optimize your for different segments.
Here's the best part. It is simple and easy to create a Custom Profile. It only takes 74 seconds.
Why Do Content Profiles Matter?
You have an automated abandoned shopping cart marketing email that gets sent to over 1,000 users every single month.
And as we know, $4 trillion in shopping carts is abandoned every year — and $260 billion of that is likely recoverable.
So, how are you going to recover some of that missed revenue?
Or, you have a weekly newsletter that goes out to all of your customers.
And your boss tells you to investigate different ways to further engage your customers.
Did you know that smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15% according to Gartner.
Leveraging content profiles allows you to apply only the data associated with your content, and uncover the language that is resonating with your audience, driving more engagement.
Content Profiles can be applied to any and all types of content.
How To Use Atomic Reach To Create a Custom Content Profile:
Create a Custom Profile in 74 seconds or less by following these steps:
1. Title or Subject Line Engagement
- Select one engagement KPI to optimize the title or subject line of your content
2. Body Engagement
- Select one engagement KPI to optimize the body of your content
3. Content Source(s) and Timeline
- Select the source of your content and the period of publishing dates
4. Relevant Content Pieces
- Select the pieces of content to be included in the profile
5. Title of Profile
- Name your profile (ex: Product Update - Blog Posts)
6. Creating the Profile
To learn more about how to set up your first profile up.
Content Profiles are available with all of our current integrations, including:
- Google Ads
We are excited and confident that this will be a game-changer for marketers like you. Imagine how much more engaging your campaigns can be. Wouldn't it be nice to spend less time creating content and more time basking in your success. We can help. Let's chat!
No matter the type of content, take your personalization to the next level!