Did you know that 46% of Americans start their morning with unlocking their phones and checking notifications?
What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days.
While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic.
These numbers are huge and the professionals on this list will readily share their experiences and insights on the topic with anyone searching for more practical information.
Elizabeth Marsten – Senior Director at CommerceHub
Elizabeth Marsten is not only a founder at CommerceHub – an e-commerce solution helping brands and retailers increase efficiency and expand reach – but also a powerful PPC writer and speaker.
She wrote “Web Marketing for Dummies” and a series of other e-books on PPC.
Andrew Goodman - President at Page Zero
Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment.
He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them.
Matt Van Wagner – Find Me Faster Founder
Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster.
His focus area lies within local and seasoned paid SEO strategies for small and medium businesses across the USA and Canada.
David Rodnitzky – CEO at 3Q Digital
David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. He was also a board member at such firms as Rental.com, Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences.
Brad Geddes – Co-Founder at Adalysis and a Founder at BG Theory
Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. He provides valuable advice with regard to blogging and PPC and he has spoken at over 85 conferences across the globe.
Joe Kerschbaum - Vice President at 3Q Digital
Joe Kerschbaum is a SEM author and columnist. He is also a PPC speaker and teaches at Lynda. He currently serves as a Vice President and deals with client services at 3Q Digital.
Melissa Mackey – Search Supervisor at gyro
Melissa Mackey is a SEM professional and she specializes in PPC. She has vast experiences to share, from in-house to agency.
Mel Carson – CEO and founder of Delightful
Mel Carson is an influencer in the spheres of social media, and personal branding. He takes digital PR strategies to a whole new level. He is also a passionate speaker looking to inspire businesses to use digital and tech.
Lisa Raehsler – Author and Founder at BigClickCo
Lisa Raehsler is a consultant in social media ads and PPC. She is also a SEM speaker and columnist. She is passionate about making businesses more productive with PPC.
John Gagnon – Bing Ads Specialist at Microsoft
John Gagnon is an expert in Bing Ads and PPC. He is passionate about discovering where the data and marketing collide.
Marc Poirier – Co-Founder at Acquisio
Marc Poirier is a speaker and writer, and also an influencer in MarTech. He is a SEM expert and has an interesting background in cognitive psychology.
Bas van den Beld – Founder at State of Digital and Speak with Persuasion
Bas van den Beld is a professional speaker and trainer in digital consultancy. He is helping businesses adapt to the ever-changing world of media.
David Szetela – Owner at FMB Media
David Szetela is a speaker an author in the PPC marketing field. He is an expert in AdWords, social advertising, and Bing Ads.
Bryan Eisenberg – Co-Founder at Buyer Legends
Bryan Eisenberg is a pioneer and an international authority in online marketing. He is passionate about helping businesses improve customer journey as well as increase their own conversion rates.
Jennifer Slegg – SEM Consultant, Writer at The SEM Post
Jennifer Slegg is an expert speaker in SEM. She has been presenting at various conferences for over a decade with more than 20 years of experience in the fields.
Pamela Parker Caird – Content Manager at Third Door Media & Author at Marketing Land
Pamela Parker Caird is an experienced content manager passionate about optimization and interaction in the SEM field.
Daniel Gilbert – Founder and CEO at Brainlabs
Daniel Gilbert is passionate about PPC. As a PPC expert who uses automation and data, his goal is to provide top-notch consultancy to the businesses thus making them the best places to work.
Frederick Vallaeys – Co-Founder at Optmyzr
Frederick Vallaeys is an expert in using big data insights with a goal to improve account management. He also partners with SalesX in helping companies grow with the help of AdWords.
Christi Olson – Search Evangelist at Microsoft
Christi Olson has both in-house and agency experience in marketing. She is now working within the Bing team at Microsoft using SEM techniques to improve digital marketing strategies.
Purna Virji – Global Engagement Senior Manager at Microsoft
Purna Virji is a Keynote speaker as well as an author in conversational AI and digital marketing. She is an expert in SEO, SEM, and voice search.
Marty Weintraub – Founder at Aimclear
Marty Weintraub is an author, speaker, and entrepreneur focused on psychographic targeting in the digital marketing field.
Search and social marketing conferencing are some of his strongest sides.
Joe Martinez - Director of Client Strategy at Clix
Joe Martinez is a director at Clix Marketing as well as a PPC writing and speaking expert.
He consults clients about making the best use of digital marketing for their businesses.
Ginny Marvin - Third Door Media's Editor-in-Chief
Ginny Marvin manages editorial operations at Marketing Land as well as writes about paid search, social, and retargeting.
She has both in-house and agency marketing experience with more than 15 years in digital.
Jd Prater – Quora Evangelist
Jd Prater’s mission is increasing brands’ and marketers’ awareness when it comes to Quora.
He is an advocate of digital storytelling and an expert in seasoned growth marketing.
Susan Wenograd – Account Group Director at AimClear
Susan Wenograd is an expert in paid search and Facebook ads.
She advises businesses how to use paid media to generate more conversions and sales.
Kirk Williams – Owner at ZATO Marketing and BHive
Kirk Williams is an expert writer and speaker in such spheres as PPC and shopping ads. He speaks a lot at the conferences and hosts a weekly PPC chat on Twitter.
Mark Irvine - Director of Strategic Partnerships at Wordstream
Mark Irvine is passionate about data-driven research in trends on Bing, Facebook, and AdWords. PPC Hero has named Mark the 5th most influential PPC Expert. He travels around the word presenting about trends in SEM industry.
Samantha Noble - CEO & Founder at Biddable Moments
Samantha Noble is focused on helping brands grow revenues through audience development and PPC.
She is also a founder of Digital Females.
Mike Rhodes – Founder and CEO at WebSavvy
Mike Rhodes uses AdWords to help his customers penetrate the digital world better through social and intelligent search capabilities, along with a firm strategy.
AJ Wilcox – Founder at B2Linked
Aj Wilcox is an expert in LinkedIn ads, with practical expertise in increasing ROI for his customers, and not just generating leads.
Maddie Cary - Senior Client Manager at Point It
Maddie Cary oversees PPC marketing in music, finance, e-commerce, IT, and fashion.
She is also the founder of a PPC training program.
Andreas Reiffen – CEO at Ceralytics
Andreas Reiffen is passionate about data-driven advertising. He is also a marketing technologist with experience.
Ceralytics is mainly focused on PPC and Google Shopping campaign management.
Gianluca Binelli – Founder at Booster Box
Gianluca Binelli is passionate about using scientific marketing to improve performance. She has over 6 years of experience in Google managing online marketing with AdWords.
James Svoboda - CEO at WebRanking
James Svoboda is a search marketing guru with 20+ years of experience. He is also a columnist and a co-founder of Minnesota Search Engine Marketing Association.
Aaron Levy – Manager of Client Strategy as EliteSEM
Aaron Levy has a passion for growing businesses as well as people via PPC. He is an expert in data-driven analytics, machine learning, and client strategizing based on data.
Julie Friedman Bacchini – President & Founder at Neptune Moon
Julie Bacchini is a hero conference speaker as well as a PPC influencer. She helps her clients build web presence and has a special passion for creative web design.
Navah Hopkins - Services Innovation Strategist at Wordstream
Navah Hopkins is passionate about using data to innovate. She has PPC and SEO experience to help guide customers in algorithmic changes – ie. Penguin and Panda - and make smart decisions to improve their sales.
Andrew Lolk - Founder, Lead PPC Manager at SavvyRevenue
Andrew Lolk has handled some of the biggest Danish advertisers in AdWords use.
He is passionate about conversion optimization and has background in SEO, affiliate marketing, and Google Analytics.
Matt Umbro – Founder at PPCChat
Matt Umbro is e-commerce PPC as well as client relations guru. He is also responsible for the oversight of content production at PPC Hero.
Amanda Sibley - Director of Marketing for HubSpot for Startups
Amanda Sibley is an expert in Facebook advertising, PPC, digital marketing, and has experience in client relationship building as well as the programming side of online advertising.
Elisa Gabbert - Content Marketing Manager at WordStream
Elisa Gabbert is managing WordStream’s blog in terms of SEO and content. She is an expert in PPC and digital marketing, as well as a poetry and creative writing enthusiast.
Aaron Charlie - Training Manager at Silicon Beach Training
Aaron Charlie is an expert in content marketing, technology, design, social media advertising, SEO, and much more.
He is a programmer, software editor, and has experience in video editing.
Justin Bruce – Founder at Justin Bruce Marketing
Justin Bruce has 15 years of experience in strategic marketing and design. He has been working in both B2B and B2C streams.
Find him on Twitter.
Zach Thompson – Partner at RYP Marketing
Zach Thompson is one of a few web entrepreneurs who have been helping businesses gain online presence.
They use SEO, Internet marketing, and web design tools to help their clients grow.
Find him on Twitter.
Bethany Bey - Clix Marketing Training Manager
Bethany Bey has experience working and building digital strategies for many different clients, including AdWords training.
She believes the line between content and advertising will become only thinner.
Angela Stringfellow - Marketing Strategist and Chief Ideation Officer at CODA Concepts
Angela Stringfellow has considerable experience in developing innovative, cross-channel campaigns with a goal to strengthen brands and nurture audiences.
Sarah Peduzzi - Director of Marketing at JetPack Workflow
Sarah Peduzzi is an expert in Google Analytics, AdWords, YouTube ads, Twitter ads, Facebook ads, Bing, and Google Tag Manager. She leads businesses to success in the digital world by using her expertise in paid search and paid social.
Tom Demers - Co-Founder, Managing Partner at Measured SEM
Tom Demers helps businesses of differing sizes in varying industries get the benefits of paid search management, SEO, and strategic content marketing.
Eric Wortman - Sports and Live Events Senior Account Manager at Google
Eric Wortman manages relationships between Google ad platforms and professional sportsmen.
Eric is passionate about digital marketing and all things tech.
Chris Soames – Co-Founder at First10digital
Chris Soames is a blogger and consultant, he has been managing international web strategies of different brands.
Now the Commercial Director at First 10, he assists clients in clarifying their marketing strategies and creating campaigns to engage their consumers and thus increase sales.
Ryan Kettler - Senior Digital Marketing Manager at RBC
Ryan Kettler is a content marketing expert, with a focus on client communications. His sphere of expertise lies within the small-sized businesses.
Matt Ganzak – Founder at ScaleUP Academy
Matt Ganzak is passionate about helping consulting and coaching businesses grow though the digital means. He helps build funnels, set up paid and Facebook ads, as well as grow audiences.
Carrie Hill - Co-Founder at Ignitor Digital
Carrie Hill is crazy about local search, social media platforms, and Schema Markup.
She is willing to help businesses grow by utilizing Zero Click Search (Google’s cannibalization of data for display in search).
Vanessa Fox - CEO of Keylime Toolbox
Vanessa Fox finds SEO metrics that matter and offers actionable ways of cultivating organic traffic from unpaid search. Google webmaster tools + web analytics are essential for success in Google unpaid search. Vanessa educates businesses to better monitor SEO and engagement metrics with free search.
John Lee - Learning Strategist - Client Experience Design & Delivery - Bing Ads at Microsoft
John Lee is passionate about search (PPCChat), as well as social and display advertising.
He is also a PPC trainer, blogger, and speaker.
Perry Marshall – Founder at perrymarshall.com
Perry Marshall is world's first professional in sales growth using the 80/20 leverage. He is also a bestselling author on such topics as Google & Facebook ads.
Find him on Twitter.
Lisa Sanner - Digital Marketing Consultant
Lisa Sanner is a digital marketing and as enthusiast, she is pro in SEM/PPC. She is also a great team builder. Her passion lies in learning and growth - businesses, people, and plants.
Jeff Allen - President of Hanapin Marketing
Jeff Allen specializes in competitive digital strategies for firms with many brands, regions, or product/service lines.
These businesses are essentially “complex” as they have many specific needs. Jeff designs proactive strategies to grow such businesses.
Michelle Morgan - Director of Client Services at Clix Marketing
Michelle Morgan is a paid search guru at Clix Marketing with experience in search, retargeting, display, and social media campaigns.
SEM industry is her field of expertise with a focus on PPC account administration as well as analytics.
Kevin Lee – CEO at Didit, Founder at We-Care
Kevin Lee is passionate about SEM and especially likes delivering speeches at conferences on this subject.
He is a leader of a full-service marketing, strategy, and creative agency.
Katy Tonkin - Marketer at Bing Ads
Katy Tonkin focuses on digital advertising and digital education. She is an advocate of diversity in digital as this is exactly what brings creative and effective solutions.
Chris Haleua - Director of Product Management at DOMO
Chris Haleua is a data storyteller. He is fanatic about BI and analytics. In the past, he also served as Adobe Product Marketer as well as Omniture Product Manager.
Amy Bishop – Digital Marketing Consultant at Cultivative Marketing
Amy Bishop is a digital marketer and a PPC enthusiast. She is also a PPC freelancer. She has delivered many speeches on PPC across the globe. She also loves writing about her sphere. Paid search is what she is good at.
Heather Cooan – Founder at HDCDigital
Heather Cooan loves automation, social marketing, paid acquisition, and solid strategy building.
She develops marketing tactics with an aim to accelerate the implementation of digital strategies.
Rick Galan - Head of Digital Marketing at Qualtrics
Rick Galan is a digital marketing guru with technical base. His experience is mainly in managing rigorous ROI metrics and providing results.
He specializes in SEM(PPC), SEO, and social media marketing.
Crystal O'Neill – President at SEERInteractive
Crystal O'Neill brings focus to the chaos of a fast-paced digital firm. She enjoys solving complicated challenges. She has vast experience balancing business with a focus on individuals.
Paul Kragthorpe - Technology Director at WebRanking
Paul Kragthorpe is a search manager. He has vast experience in SEM and Internet marketing but his background is in web programming and troubleshooting.
Justin Freid – Writer, Tech and Network Security Consultant
Justin Freid is a writer for Marketing Land and Search Engine Land. His specialties encompass public speaking, branding and identity management (online and IRL), negotiation, technology in small-sized businesses, as well as not-for-profit development.
Megan Leap - Content Marketing Director at Convince
Megan Leap is a revenue-focused Internet marketing advisor. She is fanatical about great digital marketing.
Greg Finn - Partner/Marketer at CypressNorth
Greg Finn is crazy about digital marketing. He is a data-driven advisor to clients of all sizes looking to increase their digital footprint.
Greg also talks PPC each week on his weekly news podcast - Marketing O'Clock.
Bryant Garvin - Head of Advertising at PatternHQ
Bryant Garvin specializes in paid media, CRO, e-commerce, and lead generation. He is a guru in video adverts, Amazon, and YouTube ads. He is also a dedicated speaker.
Jon Kagan - Director of Search & Biddable Media at Results Digital
Jon Kagan creates and executes SEM and biddable media strategies for varying clients in the financial sector. Jon supervises such team activates as linking strategies, keyword research, vendor vetting and contracts, creative copywriting, and of course a trustworthy relationship with the customer.