Content Curation is the process of researching, archiving, and sharing content with your audience to establish your authority and grow influence.
Success in B2B marketing often boils down to staying current and knowing the best approach to influence your potential customers. While conventional marketing methods are still being used by many, businesses in the tech industry are adopting modern marketing technologies to boost engagement, build brands, and generate qualified leads. Moreover, the paradigm shift in consumers behaviors ushered in by mobile revolution has given rise to many bleeding-edge marketing trends for B2B marketers.
Procrastination is one of the hardest things to overcome in this life. It's a guilty pleasure which we all enjoy and as marketers - we tend to do a lot of procrastinating!
Creating the “right” kind of content is often the most challenging aspect of content marketing. However, if you want to keep your audience coming back to you, and find a new audience, it’s imperative to know what works and what doesn’t.
In today’s competitive and perception-driven landscape, establishing your brand authority is a massive undertaking. It’s even riskier when you’re traversing through an unfamiliar terrain.
What do you need to succeed in content marketing? A wealth of experience, the right tools in your content marketing arsenal, and networking with the best in business.
The sports industry is one of the most popular industries in the world. According to Statista, the global sports market is expected to generate to the tune of 91 billion US dollars by 2017. Moreover, revenue from the sports merchandising market in North America is expected to reach 14.2 billion US dollars in the same year.
Think your ads are not performing well? Then let me tell you that you are alone then. 37% of advertisers globally are moving in the same ferry.
The popularity of digital publishing is going through the roof, with more and more companies joining the bandwagon. According to a survey by digital publishing consultancy Mequoda Group, 26% of tablet owners prefer digital magazines over print. What’s more, it is estimated that this metric could balloon to 65% by 2020 with the rapid increase in the use of tablets and other handheld devices.