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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Disciplines of a Successful Social Sales Person

    These days, it's all about social media. Whether you use it for socializing, event-planning or simply sharing photos of the amazing meal you've just prepared, platforms like Facebook, Twitter and Instagram have got us all hooked.

    And when it comes to your approach to sales, social media is a hot spot that shouldn't be ignored. It's no secret that social sales is great for business.

    In a recent survey, companies that had adopted social selling reported a 61% increase in overall revenue.

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    Topics: Social Media

    Thought Leadership in Healthcare: Here’s How You Build It

    Thought leadership has emerged as a highly effective marketing tool in the healthcare industry in recent years. With an increasing number of people searching online for health information, healthcare specialists and wellness professionals have a wealth of opportunities to educate their potential customers and establish thought leadership in their area of practice.

    According to a B2B Benchmark Study, nearly 50% marketers use content marketing to boost thought leadership and engage with their patients.  

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    Topics: Content Marketing Strategy

    Three Critical SEO Components Every Blog Needs

    Great content might be an important part of running a successful blog, but search engine optimization is just as critical. To that end, here are the three things your blog absolutely must have in order to rank.

    Search Engine Optimization (SEO) can be a pain for any blog owner. And on the surface, it seems a bit unnecessary. After all, you’re a writer, not a marketing professional...right?

    Thing is, if you want traffic - if you want to be successful in the long run - you need to optimize it. If it helps, think of your blog like a restaurant.

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    Topics: Content Marketing Strategy

    4 Useful Tips for Content Marketers in the Healthcare and Wellness Sectors

    It’s not very easy to create content for a healthcare organization because of stringent compliance laws such as HIPAA (Health Insurance Portability and Accountability Act).

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    Topics: Content Marketing Strategy

    Why Content Marketing is Important for the Healthcare Industry

    Owing to the growth in content consumption online, digital marketers are increasingly using content marketing to establish their brand authority and influence decision-making. Thanks to the technological revolutions over the past several years, consumers are now using the Internet to research everything before they make a purchase, be it a mobile phone, insurance policy or property. The healthcare industry is no exception to this emerging trend - according to the Pew Internet, nearly 62% smartphone owners used their phone to look up information about a health condition in 2015.

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    Topics: Content Marketing Strategy

    14 Useful Tools to Add to Your Marketing Technology Stack

    The Marketing Technology Stack is essentially a collection of technology tools which content marketers can use not only to drive and monitor their campaigns but to measure their performances as well. The marketing tech stack can consist of several technology-based tools such as SaaS platforms, traditional software, and social media tools.

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    Topics: Social Media, Content Marketing Strategy, Content Creation Tools

    B2C Website Vs. B2B Website: A Comparative Analysis

    B2B (Business to Business) and B2C (Business to Consumer) systems seem about the same, but there are quite a few differences. For instance, B2B sales have a longer and more complex cycle that B2C. B2C is more straightforward, simpler, and needs less relationship investment.

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    Topics: Content Marketing Strategy, Best Practices

    How AI Can Improve User Engagement [Infographic]

    If you are a marketer, there is no doubt you are aware of AI-based companies cropping up across the industry. What was once thought of as a “fad” has now evolved into a full-blown movement, thanks to growth in funding initiatives, emerging success stories and intuitive new companies.

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    Topics: Content Marketing Strategy, Artificial Intelligence

    Benefits of Attending B2B Marketing Ignite Conference 2017

    B2B Marketing Ignite 2017 is one of the most talked-about and sought-after business conferences catering to the B2B marketers around the world. Known as the B2B Marketing Summit earlier, Ignite 2017 offers B2B marketers a unique opportunity to interact with hundreds of smart marketers in the B2B domain and learn new ideas and tools from the best in the industry.

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    Five Tips For Marketing Products To A Millennial Audience

    Like it or not, millennials make things happen. They’re the most connected, tech-savvy generation to ever exist, and currently make up the biggest part of the global workforce. What that means from an eCommerce stance is that they have enormous purchasing power - to the extent that unless you can 100% guarantee that they’ll never be interested in your brand, you cannot afford to ignore them.

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    Topics: Content Marketing Strategy

    How to Plan and Execute a Conference Strategy

    Hosting conferences is one of the best ways to promote your business and increase your brand exposure. According to Bruce Carlisle, former CEO of ConferenceHound.com, a staggering 40 million Americans attend a convention, trade show or conference each year. A successful conference requires meticulous planning and immaculate execution.

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    Topics: Best Practices

    5 Social Media Marketing Mistakes that Hurt Your B2B Lead Generation Strategies

    The B2B social media marketing industry has been growing exponentially over the past few years.

    As per a study by Content Marketing Institute, as many as 93% of B2B companies embrace social media marketing as a potential tactic to generate leads and build positive narratives around their brand and products.

    In fact, 54% of B2B companies said they successfully generated leads from their social media campaigns. However, there are still many B2B companies that are unable to see any impressive ROI from their social media efforts. Are you one of them? Chances are you have been following ineffective and outdated social media tactics. It’s time to learn from your mistakes and start anew.

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    Topics: Social Media

    5 Secret LinkedIn Marketing Tips that Offer a Competitive Edge

    Even though LinkedIn is a huge platform for B2B small businesses and startups to boost outreach and gain qualified leads, it’s actually easier said than done. With intense competition among companies to entice prospects, how do you stand out and market yourself differently to wield the competitive edge? What if you don’t have a huge budget for LinkedIn marketing and you’re unable to go out with all guns blazing?

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    Topics: Social Media, Best Practices

    6 Ways to Suck at B2B Twitter Marketing (and How Not to)

    Social media tools, especially Twitter, provide a powerful channel for B2B marketing to generate leads, boost ROI and connect with customers.

    From Brand Watch to Social Media Today, every social media influencer highly recommends leveraging the micro-blogging platform to drive your B2B marketing campaign.

    In fact, Nielsen’s new 2016 Social Media Report has found that consumers are now spending 5.5 hours each week on social media, becoming savvier than ever. It says social media is the new megaphone for consumers whom businesses must take “very seriously” or risk damaging their hard-earned repute.

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    Topics: Social Media

    Personalization Marketing: How To Leverage Customer Data for Marketing Success

    Technology has become a critical component of the modern marketing mechanism. Today, a majority of consumers are extremely savvy about what they want as they have easy access to updated information at their fingertips, quite literally. What’s more, they are even ready to pay for personalized experiences and offers from their favorite brands.

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    Topics: Content Marketing Strategy

    How Technology Is Changing Digital Marketing

    The technological innovations have transformed the marketing practices in ways few had imagined before.

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    Topics: Content Marketing Strategy

    How to Use LinkedIn for B2B Marketing

    Even though LinkedIn has a staggering 430 million users, many businesses still perceive it as a platform that ONLY serves the purpose of connecting employers with their prospective employees.

    However, LinkedIn is much more than just a networking platform for employers and job seekers.

    According to a study by Demand Wave, LinkedIn is the most sought-after platform for lead generation and sales for B2B marketers across all social media channels.

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    Topics: Social Media, Content Marketing Strategy, Lead Generation

    Learn How to Increase Visibility & Improve SEO

    Do you wonder how search engines prioritize their listings? Do you speculate on what it will take to move your name to the top of the list? Wouldn't it be nice to have a plan to follow to help you on your way? There is, and it is as simple as looking at an infographic.

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    Topics: Content Marketing Strategy

    How to Use Twitter for B2B Lead Generation

    With a mind-boggling 500,000,000 tweets per day, Twitter has evolved into a must-have tool for B2B marketers. An upward movement in Twitter’s advertising revenue per 1000 timeline views indicates B2B marketers are constantly turning to Twitter for their lead generation campaigns.

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    Topics: Social Media, Content Marketing Strategy

    How to Leverage Emotions to Connect with Your Audience

    Emotional Marketing is the process of evoking a range of emotions in your audience, triggering interactions and engagements with a brand. Whether it’s TV ads or content marketing, brands that articulate their stories well tend to connect with their audience more successfully. This breeds customer loyalty and ultimately, generates revenues.

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    Topics: Content Marketing Strategy