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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Content Marketing in Sports: Game Changing Tips to Boost Engagement

    The sports industry is one of the most popular industries in the world. According to Statista, the global sports market is expected to generate to the tune of 91 billion US dollars by 2017. Moreover, revenue from the sports merchandising market in North America is expected to reach 14.2 billion US dollars in the same year.

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    Topics: Content Marketing Strategy

    How to Create Content for Highest Conversion in Native Advertising

    Think your ads are not performing well? Then let me tell you that you are alone then. 37% of advertisers globally are moving in the same ferry.

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    Topics: Content Marketing Strategy, Conversion Rate

    7 Digital Publishing Mistakes that Affect Your Growth and Reach

    The popularity of digital publishing is going through the roof, with more and more companies joining the bandwagon. According to a survey by digital publishing consultancy Mequoda Group, 26% of tablet owners prefer digital magazines over print. What’s more, it is estimated that this metric could balloon to 65% by 2020 with the rapid increase in the use of tablets and other handheld devices.

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    5 Ways to Improve Your Corporate LinkedIn Profile

    With its 430+ million users, LinkedIn is decidedly one of the critical tools for content marketers in the present day. Whether you’re a small business or a large corporation, LinkedIn can be a game changer for your growth hacking strategy. Demand Wave puts LinkedIn as the most sought-after platform for lead generation and sales for B2B marketers.

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    Topics: Content Marketing Strategy

    4 Intimidating Challenges for Digital Publishers and How to Solve Them

    The digital publishing industry has become more competitive than ever before. The radical transformations in technologies and change in consumer behaviors have forced digital publishers and online content creators to think out of the box, and go beyond conventional methods for a sustainable content monetization and revenue model.

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    Topics: Content Marketing Strategy

    How To Protect Your Online Brand Reputation

    Reputation managing is about controlling how the business and the products and/or services are supposed, and then maintaining a positive reputation for the company as a whole and for the brand. It is about protecting and maintaining reputation.

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    Topics: Content Marketing Strategy

    5 Tools to Help Content Marketers be More Productive, Efficient, Better

    Content marketing requires a creative approach and a host of efficient tools to make a big impact and drive your ROI. There are quite a few tools that can help you meet the day-to-day challenges of content marketing. In fact, this marketing technology landscape supergraphic shows a whopping 3,874 content marketing tools are available for the taking. However, it’s practically impossible to use so many tools and most of them perform similar jobs anyway.

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    Topics: Content Marketing Strategy

    10 Great Tips For Creating Compelling B2B Marketing Content

    Creating good marketing content is the secret to getting those all important leads. However, many businesses see content creation as a difficult process. It's actually easier than you'd think, if you have the right tools under your belt. Here's 10 tips to help you create compelling B2B marketing content for your business.

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    Topics: Content Marketing Strategy

    7 Steps to Create an Effective Content Marketing Strategy

    For successful brands in the world, content marketing is not an also-ran, it’s the undisputed champion.

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    Topics: Content Marketing Strategy

    5 Psychological Tips in Content Marketing to Turn Users Into Customers in 2017

    A good content marketing is never actually visible for an average user but works like magic. We all know that every word is put there on purpose and the whole text is intentionally crafted. Still, non-specialists won’t ever notice that. They will simply buy it. And the product, of course.

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    Topics: Content Marketing Strategy

    6 Biggest Social Media Fails in 2017

    Marketing mistakes aren’t unusual. Nearly all brands go astray in an effort to stand out and do it differently. However, when your marketing team goofs up on social media, it rarely goes unnoticed or scot-free. 2017 is far being from over, but we’ve seen a flurry of faux pas by big brands. Here’s a list of some of the major social media fails and how they affected the brands.

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    Topics: Social Media, Content Marketing Strategy

    How to use Facebook Audience Insight for SEO Strategies

     

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    How Brands Use Online Memes to Generate Interest and Drive Traction

    If you have been using social networks for a while, Internet memes are no stranger to you. More often than not, those funny images or gifs overlaid with witty text hit home more than any in-depth article does.

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    How to Use Content Marketing to Promote Your Cosmetic Surgery Clinic

    Non-critical healthcare sector, also known as cosmetic surgery industry, is an important part of the healthcare industry in the United States. According to data released by American Society of Plastic Surgeons (ASPS), there were 17.1 million surgical and minimally-invasive cosmetic procedures performed in the United States in 2016 which saw a 7.5% growth over the previous year. Moreover, as of 2016, the cosmetic surgery sector had seen 115% growth since the year 2000 with significant growth in procedures such as breast lifts, buttock lifts, lower body lifts, and upper arm lifts.

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    Healthcare Content Marketing Case Studies: J&J, GE Healthcare and Arkansas Children’s Hospital

    What does content marketing really do for healthcare brands? From Mayo Clinic to Cleveland Clinic, many healthcare organizations have benefited from content marketing campaigns. In this post, we will share some case studies of global healthcare brands and how they leveraged content marketing campaigns to make it big.

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    Topics: Content Marketing Strategy

    Fix These 10 Email Marketing Mistakes and Triple Your Website Traffic

    Even the most practiced and experienced marketers can make simple mistakes. They’re often easily overlooked and very simple to remedy, but they’re the kind of mistakes that can cost people a whole lot of traffic. Every marketer should be aware of the following mistakes, and take immediate steps to rectify and stay on top of them. It’s all too easy to become consumed with new trends, that you can forget to pay attention to the solid foundations of a marketing campaign, or you can let little details slip through the net.

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    Topics: Email Marketing, Best Practices

    Make Your Social Media Channels Your Lead Converting Machines

    Social media is something that has been a part of our daily lives. From Facebook, Twitter and Instagram, we use social media as a part of our daily activities. But whether or not we can use social media to drive leads towards our business is a different story.

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    Topics: Social Media, Lead Generation, Conversion Rate

    5 Top Healthcare Content Marketing Trends You Should Follow Right Now

    Thanks to the technological revolutions and evolving consumer behaviors, the relationship between healthcare professionals and their patients has transformed dramatically over the past few years. The consumers have become more informed and goal-oriented in their pursuit of healthcare services and solutions. Factors such as time, convenience, and value are now central to every healthcare practice. As a result, healthcare marketers have adopted innovative content marketing strategies to ensure growth and customer satisfaction.

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    Topics: Content Marketing Strategy

    6 Types of Content Healthcare Marketers Use to Succeed

    Creating useful content in interactive formats is the cornerstone of every successful and ROI-driven digital marketing campaign. These rules are no different in healthcare business either. In fact, healthcare and wellness content marketers have added responsibilities -- adhering to the stringent HIPAA regulations. In an increasingly competitive healthcare marketing scenario, content marketers should know where they should focus their efforts to get optimum ROI. What works for one healthcare industry may not work for another.

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    Topics: Content Marketing Strategy

    How to Market Your Health Care Products

    In an extremely competitive healthcare marketing landscape, the healthcare professionals and organizations need to promote their brand well enough to stay ahead of the competition and attract more patients.

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    Topics: Content Marketing Strategy