Quality-vs-Quantity is an age-old debate in the content marketing world. However, with the growing emphasis on authority content, content marketers are now beginning to look at with a fresh perspective. Content marketing dynamics can be complex and vary from business to business in terms of results and effectiveness. Therefore, it’d be really hard, and rather simplistic to pick a clear winner. That said, a few recent cases studies have stated that quality content is the cornerstone of every successful content marketing campaign.
Topics: Content Marketing Strategy