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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Why It Is Important To Make Data Driven Decisions

    Gone are the day when businesses would make decisions based on their gut feelings.

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    Some AI-Powered Platforms to Help You Speed Up Content Creation

    The content marketing industry is growing at an exponential rate. According to Forrester, US marketers spent in excess of $10 billion on content in 2016.

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    Topics: Artificial Intelligence, Content Marketing Strategy

    How Artificial Intelligence Will Change Marketing In 2018

    From virtual assistants to self-driving cars, the AI industry has already made its presence felt across the tech world. However, it’s still in the nascent stage and holds tremendous possibilities in the future.

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    Topics: Artificial Intelligence, Content Marketing Strategy

    6 SEO Strategies to Boost Your Content Marketing Success in 2018

    The new year is just around the corner and a lot of businesses are gearing up to revamp their content marketing strategy to offer a fillip to their ROI and outperform the competition.

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    Topics: Content Marketing Strategy

    8 Content Marketing Tricks to Turn Dry Topics into Engaging Narratives

    Back in 2008 when Content Marketing wasn’t such a “thing” in the digital marketing world, I was hired to ghostwrite “interesting” content for ID Integration Inc., a Washington-based company offering software solutions to help their customers meet IUID compliance.

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    Topics: Content Marketing Strategy

    The 6 Most Important Marketing Metrics in 2017

    It’s one thing to have a hundred likes on a random Facebook post, and quite another to get even a quarter of them to sign up for a product trial. 

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    Atomic AI & HubSpot: Why We Integrated 2 Content Marketing Platforms

    What Is Inbound Marketing and Why Do SMBs Use It

    The prime objective of every business is to acquire customers while keeping the cost of acquisition down to the minimum. Unfortunately, traditional outbound marketing techniques such as TV/Radio ads, direct mail, billboards are not only more expensive, but they also deliver a very poor return on investment.

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    Topics: Content Marketing Strategy

    6 Compelling Benefits of Marketing Automation Platforms

    The complexity of the modern business dynamics coupled with the dog-eat-dog competition has virtually mandated that businesses must automate their marketing campaigns in order to stay afloat, or risk extinction.

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    Topics: Content Marketing Strategy

    How To Leverage Social Holidays, & Why To Include Them In Your Content Strategy

    Social holidays are essentially occasions that are celebrated — wait for it — on social media. Have you ever come across that funny hashtag such as #CrosswordPuzzleDay on Twitter and wondered who could possibly be celebrating it?

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    Topics: Content Marketing Strategy, Conversion Rate

    Comparison of Inbound Marketing vs. Outbound Marketing: An Overview

    We’re just a month shy of the year 2018, and given the way marketing has evolved in the past couple of years, we can expect it to get even more complex and competitive. It’s therefore, vital for marketers to understand the depth of the available marketing methods and their underlying differences.

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    Topics: Content Marketing Strategy