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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Why The Quality Of Your Content Is More Important Than The Quantity

    Quality-vs-Quantity is an age-old debate in the content marketing world. However, with the growing emphasis on authority content, content marketers are now beginning to look at with a fresh perspective. Content marketing dynamics can be complex and vary from business to business in terms of results and effectiveness. Therefore, it’d be really hard, and rather simplistic to pick a clear winner. That said, a few recent cases studies have stated that quality content is the cornerstone of every successful content marketing campaign.

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    Topics: Content Marketing Strategy

    5 Best Content Marketing Celebrities and What You Can Learn from Them

    Content Marketing is an essential component of every digital marketing strategy. It enables a business to grow its lead lists, boost conversions, and build authority. An effective content marketing campaign is like a well-oiled machine that sets your business apart and puts your business into a self-growth orbit.

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    Topics: Content Marketing Strategy

    How to Build a Viral Content Marketing Strategy: 6 Tips

    What really makes a piece of content go viral?

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    Topics: Content Marketing Strategy

    4 Ways To Build Repeat Visitors And Retain Your Audience

    The prime objective of every business owner is to build repeat visitors and retain them to build brand loyalty.

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    Topics: Content Marketing Strategy

    The Most Effective Content Curation Tactics, And The Benefits

    Content Curation is the process of researching, archiving, and sharing content with your audience to establish your authority and grow influence.

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    Topics: Content Marketing Strategy

    Top 3 B2B Marketing Trends and Why You Should Use Them

    Success in B2B marketing often boils down to staying current and knowing the best approach to influence your potential customers. While conventional marketing methods are still being used by many, businesses in the tech industry are adopting modern marketing technologies to boost engagement, build brands, and generate qualified leads. Moreover, the paradigm shift in consumers behaviors ushered in by mobile revolution has given rise to many bleeding-edge marketing trends for B2B marketers.

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    8 Educatory Tips for Marketers to Overcome Procrastination Productively

    Procrastination is one of the hardest things to overcome in this life. It's a guilty pleasure which we all enjoy and as marketers - we tend to do a lot of procrastinating!

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    How to Create Content around Trending Topics: Tips and Tools

    Creating the “right” kind of content is often the most challenging aspect of content marketing. However, if you want to keep your audience coming back to you, and find a new audience, it’s imperative to know what works and what doesn’t.

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    Topics: Content Marketing Strategy

    How to Find New Audiences using Content Marketing Tools

    In today’s competitive and perception-driven landscape, establishing your brand authority is a massive undertaking. It’s even riskier when you’re traversing through an unfamiliar terrain.

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    Topics: Content Marketing Strategy

    Content Marketing World 2017 - 5 Things to Watch Out for

    What do you need to succeed in content marketing? A wealth of experience, the right tools in your content marketing arsenal, and networking with the best in business.

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    Topics: Content Marketing Strategy

    Content Marketing in Sports: Game Changing Tips to Boost Engagement

    The sports industry is one of the most popular industries in the world. According to Statista, the global sports market is expected to generate to the tune of 91 billion US dollars by 2017. Moreover, revenue from the sports merchandising market in North America is expected to reach 14.2 billion US dollars in the same year.

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    Topics: Content Marketing Strategy

    How to Create Content for Highest Conversion in Native Advertising

    Think your ads are not performing well? Then let me tell you that you are alone then. 37% of advertisers globally are moving in the same ferry.

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    Topics: Content Marketing Strategy, Conversion Rate

    7 Digital Publishing Mistakes that Affect Your Growth and Reach

    The popularity of digital publishing is going through the roof, with more and more companies joining the bandwagon. According to a survey by digital publishing consultancy Mequoda Group, 26% of tablet owners prefer digital magazines over print. What’s more, it is estimated that this metric could balloon to 65% by 2020 with the rapid increase in the use of tablets and other handheld devices.

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    5 Ways to Improve Your Corporate LinkedIn Profile

    With its 430+ million users, LinkedIn is decidedly one of the critical tools for content marketers in the present day. Whether you’re a small business or a large corporation, LinkedIn can be a game changer for your growth hacking strategy. Demand Wave puts LinkedIn as the most sought-after platform for lead generation and sales for B2B marketers.

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    Topics: Content Marketing Strategy

    4 Intimidating Challenges for Digital Publishers and How to Solve Them

    The digital publishing industry has become more competitive than ever before. The radical transformations in technologies and change in consumer behaviors have forced digital publishers and online content creators to think out of the box, and go beyond conventional methods for a sustainable content monetization and revenue model.

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    Topics: Content Marketing Strategy

    How To Protect Your Online Brand Reputation

    Reputation managing is about controlling how the business and the products and/or services are supposed, and then maintaining a positive reputation for the company as a whole and for the brand. It is about protecting and maintaining reputation.

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    Topics: Content Marketing Strategy

    5 Tools to Help Content Marketers be More Productive, Efficient, Better

    Content marketing requires a creative approach and a host of efficient tools to make a big impact and drive your ROI. There are quite a few tools that can help you meet the day-to-day challenges of content marketing. In fact, this marketing technology landscape supergraphic shows a whopping 3,874 content marketing tools are available for the taking. However, it’s practically impossible to use so many tools and most of them perform similar jobs anyway.

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    Topics: Content Marketing Strategy

    10 Great Tips For Creating Compelling B2B Marketing Content

    Creating good marketing content is the secret to getting those all important leads. However, many businesses see content creation as a difficult process. It's actually easier than you'd think, if you have the right tools under your belt. Here's 10 tips to help you create compelling B2B marketing content for your business.

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    Topics: Content Marketing Strategy

    7 Steps to Create an Effective Content Marketing Strategy

    For successful brands in the world, content marketing is not an also-ran, it’s the undisputed champion.

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    Topics: Content Marketing Strategy

    5 Psychological Tips in Content Marketing to Turn Users Into Customers in 2017

    A good content marketing is never actually visible for an average user but works like magic. We all know that every word is put there on purpose and the whole text is intentionally crafted. Still, non-specialists won’t ever notice that. They will simply buy it. And the product, of course.

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    Topics: Content Marketing Strategy