Content marketing is arguably one of the most effective ways to generate interest in your brand, grow your audience base organically, and build a sustainable lead generation strategy.
In 2016, we predicted that visual content (e.g, videos, images, memes, infographics) would be a dominant content marketing trend, attracting more engagement in the upcoming year.
If you’re reading this article, you probably know how important headlines are.
There’s something about consumer psychology. Most buyers would love to see social proof of your credibility before they make every purchasing decision.
The content marketing industry is growing at an exponential rate. According to Forrester, US marketers spent in excess of $10 billion on content in 2016.
From virtual assistants to self-driving cars, the AI industry has already made its presence felt across the tech world. However, it’s still in the nascent stage and holds tremendous possibilities in the future.
The new year is just around the corner and a lot of businesses are gearing up to revamp their content marketing strategy to offer a fillip to their ROI and outperform the competition.
Back in 2008 when Content Marketing wasn’t such a “thing” in the digital marketing world, I was hired to ghostwrite “interesting” content for ID Integration Inc., a Washington-based company offering software solutions to help their customers meet IUID compliance.