In 2016, a combined B2B content marketing study by CMI and MarketingProfs found a shocking gap between content creators and their target audience.
Whether you’re using content marketing to expand your audience, boost sales or generate brand awareness, you’re likely to use a number of channels (paid as well as free) to promote your content.
What’s the most important element in a digital ad that drives consumer choices?
Customer data is the most precious asset any business organization can have and benefit from. Whether you’re a Fortune 500 company or a small B2B startup, how you leverage your customer data makes all the difference to your bottom-line.
Content marketing is arguably one of the most effective ways to generate interest in your brand, grow your audience base organically, and build a sustainable lead generation strategy.
Topics: Artificial Intelligence
In 2016, we predicted that visual content (e.g, videos, images, memes, infographics) would be a dominant content marketing trend, attracting more engagement in the upcoming year.
Topics: Conversion Rate
If you’re reading this article, you probably know how important headlines are.
There’s something about consumer psychology. Most buyers would love to see social proof of your credibility before they make every purchasing decision.
Topics: Content Marketing Strategy