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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How Predictive Content Improves Marketing-Sales Relationship

    Artificial Intelligence (AI) is becoming increasingly popular in the B2B content marketing space today. We have seen Predictive Analytics, Predictive Lead Generation and now, Predictive Content being largely integrated into content marketing processes across the industry.

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    New Content Marketing Trends to Watch Out for in 2018

    Content marketing has come a long way since its early days.

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    Why You Need Artificial Intelligence For Data Analysis

    Consumer data is the interface through which businesses can read their prospects’ intent.

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    4 Reasons Why AI is Crucial to Your Content Marketing Success

    In 2016, a combined B2B content marketing study by CMI and MarketingProfs found a shocking gap between content creators and their target audience.

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    4 Ways to Promote Your Content with Google AdWords Campaigns

    Whether you’re using content marketing to expand your audience, boost sales or generate brand awareness, you’re likely to use a number of channels (paid as well as free) to promote your content.

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    5 Benefits of An AI-led Content Creation Process

    In 2015, Gartner published a press release predicting that, by 2018, 20% of business content would be authored by machines.

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    5 Tips to Optimize the Language of Your Copy for AdWords Campaign

    What’s the most important element in a digital ad that drives consumer choices?

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    5 Compelling Benefits of Adopting Predictive Analytics

    Customer data is the most precious asset any business organization can have and benefit from. Whether you’re a Fortune 500 company or a small B2B startup, how you leverage your customer data makes all the difference to your bottom-line.

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    How AI Can Help You Generate Content Marketing ROI

    Content marketing is arguably one of the most effective ways to generate interest in your brand, grow your audience base organically, and build a sustainable lead generation strategy.

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    Topics: Artificial Intelligence

    Why You Should Care About Your Content Style

    In content marketing, content style is the process of presenting and sharing information with your audience, with a unique approach.

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    Topics: Content Marketing Strategy

    Sharing Social Content: The Do’s and Don’ts of Social Media Posting

    In 2016, we predicted that visual content (e.g, videos, images, memes, infographics) would be a dominant content marketing trend, attracting more engagement in the upcoming year.

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    Topics: Conversion Rate

    3 Data-Driven Tips to Build Magnetic Headlines and Boost CTR by 36%

    If you’re reading this article, you probably know how important headlines are.

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    How to Leverage Customer Testimonials and Reviews to Create Content

    There’s something about consumer psychology. Most buyers would love to see social proof of your credibility before they make every purchasing decision.

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    Topics: Content Marketing Strategy

    Why It Is Important To Make Data Driven Decisions

    Gone are the day when businesses would make decisions based on their gut feelings.

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    Applications of AI to Help You Speed Up Content Creation

    The content marketing industry is growing at an exponential rate. According to Forrester, US marketers spent in excess of $10 billion on content in 2016.

    B2B content marketing professionals always strive to get boost the ROI on their marketing dollar.

    The conventional content marketing processes have always been increasingly manual and repetitive, limited the scope for growth of your content marketing ROI.

    However, the emergence of automation and AI-driven content marketing platforms have offered B2B businesses a sigh of relief.

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    Topics: Artificial Intelligence, Content Marketing Strategy

    How Artificial Intelligence Will Change Marketing In 2018

    From virtual assistants to self-driving cars, the AI industry has already made its presence felt across the tech world. However, it’s still in the nascent stage and holds tremendous possibilities in the future.

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    Topics: Artificial Intelligence, Content Marketing Strategy

    6 SEO Strategies to Boost Your Content Marketing Success in 2018

    The new year is just around the corner and a lot of businesses are gearing up to revamp their content marketing strategy to offer a fillip to their ROI and outperform the competition.

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    Topics: Content Marketing Strategy

    8 Content Marketing Tricks to Turn Dry Topics into Engaging Narratives

    Back in 2008 when Content Marketing wasn’t such a “thing” in the digital marketing world, I was hired to ghostwrite “interesting” content for ID Integration Inc., a Washington-based company offering software solutions to help their customers meet IUID compliance.

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    Topics: Content Marketing Strategy

    The 6 Most Important Marketing Metrics in 2017

    It’s one thing to have a hundred likes on a random Facebook post, and quite another to get even a quarter of them to sign up for a product trial. 

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    Atomic AI & HubSpot: Why We Integrated 2 Content Marketing Platforms

    What Is Inbound Marketing and Why Do SMBs Use It

    The prime objective of every business is to acquire customers while keeping the cost of acquisition down to the minimum. Unfortunately, traditional outbound marketing techniques such as TV/Radio ads, direct mail, billboards are not only more expensive, but they also deliver a very poor return on investment.

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    Topics: Content Marketing Strategy