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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How AI Can Help You Generate Content Marketing ROI

    Content marketing is arguably one of the most effective ways to generate interest in your brand, grow your audience base organically, and build a sustainable lead generation strategy.

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    Topics: artificial intelligence, ROI

    Why You Should Care About Your Content Style

    In content marketing, content style is the process of presenting and sharing information with your audience, with a unique approach.

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    Topics: Content Marketing Strategy, style guide

    Sharing Social Content: The Do’s and Don’ts of Social Media Posting

    In 2016, we predicted that visual content (e.g, videos, images, memes, infographics) would be a dominant content marketing trend, attracting more engagement in the upcoming year.

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    Topics: Conversions

    3 Data-Driven Tips to Build Magnetic Headlines and Boost CTR by 36%

    If you’re reading this article, you probably know how important headlines are.

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    Topics: writing headlines, data and marketing

    How to Leverage Customer Testimonials and Reviews to Create Content

    There’s something about consumer psychology. Most buyers would love to see social proof of your credibility before they make every purchasing decision.

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    Topics: Content Marketing Strategy, customer reviews, customer testimonials

    Why It Is Important To Make Data Driven Decisions

    Gone are the day when businesses would make decisions based on their gut feelings.

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    Topics: big data, decision making

    Some AI-Powered Platforms to Help You Speed Up Content Creation

    The content marketing industry is growing at an exponential rate. According to Forrester, US marketers spent in excess of $10 billion on content in 2016.

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    Topics: artificial intelligence, Content Marketing Strategy, content platform

    How Artificial Intelligence Will Change Marketing In 2018

    From virtual assistants to self-driving cars, the AI industry has already made its presence felt across the tech world. However, it’s still in the nascent stage and holds tremendous possibilities in the future.

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    Topics: artificial intelligence, Content Marketing Strategy, tips and tricks

    6 SEO Strategies to Boost Your Content Marketing Success in 2018

    The new year is just around the corner and a lot of businesses are gearing up to revamp their content marketing strategy to offer a fillip to their ROI and outperform the competition.

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    Topics: SEO, Content Marketing Strategy

    8 Content Marketing Tricks to Turn Dry Topics into Engaging Narratives

    Back in 2008 when Content Marketing wasn’t such a “thing” in the digital marketing world, I was hired to ghostwrite “interesting” content for ID Integration Inc., a Washington-based company offering software solutions to help their customers meet IUID compliance.

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    Topics: content engagement, Content Marketing Strategy, tips and tricks