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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    15 Easy Ways To Make Your CTAs More Effective

    Your CTAs (calls-to-action) are the "small hinge" that "swings a big door" when it comes to online marketing and conversion optimization.

    Getting your visitors to click on the CTA is the key to completing a conversion event and meeting the business objective of a landing page or a piece of content.

    What can you do to maximize the power of this "small hinge?"

    There's quite a bit of art and science packed into the creation of a CTA. Here are 15 things you can do to make yours work harder:

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    GDPR is Here, Now What? How to Target Your Customers Without Violating Trust

    The day has come. The General Data Protection Regulation, or GDPR as it’s affectionately reported, is officially in effect.

    GDPR is a regulation adopted by the European Union that acts as a protection for consumers’ private information and applies only to individuals within the European Union.

    It has come into effect just months after Cambridge Analytica, a British political consulting firm, made headlines for mining the personal data of over 87 million users via Facebook, with the social media platform’s permission & knowledge.

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    Topics: Data Analytics

    5 Ways to Adapt Your Content for New Visitors

    It happens to the best of us: you run into a creative slump, get writer’s block, hit a wall, so to speak. With the constant need to create unique, exciting, and shareable content, these dreaded slow days can be a huge hindrance to your productivity and your content marketing strategy.

    Luckily, with the huge variation in content formats and platforms, inspiration is never too far away. While many marketers already share content across multiple platforms, such as tweeting out quotes from the latest blog post, there are many ways to take content from one platform or format and turn it into something fresh and new to attract and entice new visitors.

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    B2B Sales Funnel: How to Convert Your Prospects Better at Each Stage

    In a B2B marketing environment, an average prospect would typically interact with your brand several times before committing to your product. In other words, unlike B2C prospects, they move slower and need more time to decide.

    Indeed, B2B conversions are all about understanding the different stages of your leads and nurturing them accordingly. Keeping this behavioural pattern in mind helps B2B marketers treat their prospects differently at different stages of the sales funnel.

    Broadly, a B2B sales funnel can consist of three different phases such as Awareness, Consideration, and Decision. Knowing the commitment level of leads at each of these stages is critical to nurturing them and moving them through the funnel quicker.

    Let’s dive deeper into each of these stages and see how you can help your leads convert better.

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    4 Visual Content Hacks to Boost Your Conversion Rates

    Content Curation is the process of researching, archiving, and sharing content with your audience to establish your authority and grow influence.

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    5 Ways B2B Startups Streamline Their Conversion Strategies

    The prime objective of any content marketing campaign is to generate conversions.

    Of course, B2B companies are no exception, except that their conversion goals may vary depending on the nature of their campaign.

    B2B companies that spend a sizeable portion of their marketing budget on content marketing always seek out better ways to optimize their sales funnel and thus, their conversion rates.

    Whether you’re a small start-up or a larger business, the following tips will help you optimize your lead conversion strategies and in turn, boost your sales.

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    Topics: Conversion Rate

    3 Data-Driven Techniques to Boost Your B2B Conversions

    Effective content marketers are often great observers — they understand the evolving consumer psychology and the science behind buyers’ behaviours.

    It’s not enough to just create content. You need to understand how your target audience behaves in different scenarios. In fact, this very understanding of consumer behaviours can affect the design of your content and marketing message.

    That’s why, we at Atomic Reach, always emphasize the importance of data and statistics when understanding consumer psychology and building robust marketing campaigns.

    In this post, we’d like to share three data-driven techniques to help you conceive more intuitive content strategies and boost your conversions.

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    Topics: Conversion Rate

    Is Your Content Optimized for Conversions? Here’s 6 Ways to Find Out.

    Why do businesses invest a fortune in content marketing? Is it for page views or gaining social media traction or some other vanity metric? The fact is your content marketing will fail unless your audience converts and becomes a paying customers.

    Adopting a run-of-the-mill content marketing approach can help you get some page views, but it’s unlikely to help you meet the prime objective of your marketing campaign, conversions. On average, when you deliver optimized content based on your audience’s interests, you’re likely to see a boost of approximately 88%.

    So, how do you figure out if your content is optimized for conversion and ready to move your audience through the funnel?

    Here are six ways to find out if your content is primed for conversions.

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    Topics: Conversion Rate

    How to Streamline Your Content Strategies to Achieve Better Conversion Goals

    The resounding success of content marketing has inspired many businesses to invest in content, aiming for maximum success. However, it has also given rise to some myths with regards to the effectiveness of content marketing.

    Indeed, as with any marketing campaigns, content marketing also requires sound planning and proper execution to achieve the desired results.

    The ultimate objective of every content marketing campaign is to maximize conversions which leads to a boost in sales. However, in a typical B2B content marketing funnel, there are many small milestones that precede the final sale.

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    4 B2B Content Marketing Pain Points and How to Deal with Them

    Price, product, and promotion are some of the most frightening challenges every B2B enterprise faces almost every day of their daily lives. However, promotion is where they face the toughest of the challenges.

    This is precisely what makes B2B content marketing a tough nut to crack, especially when the industry keeps evolving quite drastically every year.

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    Writing for a B2B Audience: 5 Things to Know Before Building Content

    There’s a thin line between writing content for your B2B audience and tailoring messages for a specific B2B audience segment.

    Content marketers who don’t understand these nuances end up creating content that goes unnoticed and unread. As a result, their ROI plummets and they give up.

    There’s a world of difference between B2C and B2B audience when it comes to presentation, targeting, tone, and style of writing.

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    How to Create Thought Leadership Content - 5 Useful Tips

    Thought Leadership is a marketing strategy wherein yourself or your brand establishes themselves as a go-to authority, providing unique and insightful opinions in the industry.

    Being a thought leader has many great advantages in terms of branding and customer loyalty, especially in the B2B industry. When you have a loyal fan-following who looks up to you for motivational and trust-worthy takeaways, your brand tends to naturally benefit from it in the long-run.

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    Artificial Intelligence & SEO: 3 Ways to Boost Your Content Marketing in 2018

    SEO has come a long way since Google started its operations back in 1998. Today, with the help of AI and machine learning, Google Search has become more sophisticated than ever.

    Therefore, unlike the yesteryears, ranking on Google Search is more about offering high-quality content that meets users intent and doing it exceptionally better than others.

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    3 Steps to Incorporate AI into Your Content Marketing

    AI is the new content marketing. It’s no longer the faceless Hollywood science-fiction movie character it was in the 90’s.

    It’s helping companies crunch data at an unprecedented speed and deliver highly personalized content to their customers.

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    Topics: Artificial Intelligence, Content Marketing Strategy

    3 Common Questions about AI in Content Marketing Answered

    Artificial Intelligence (AI) is the latest buzzword in the content marketing industry.

    A survey by PwC revealed AI will be the fundamental to business in future with 72% terming it as a business advantage and game changer.

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    How to Improve Your Content Marketing with Content Intelligence: 5 Quick Tips

    Even as content marketing has assumed greater adoption in the B2B industry today, it still hasn’t been able to solve one of the most perplexing challenges content marketers face on a daily basis.

    The challenge is many of them are not really sure what kind of content they should produce to address the concerns of their niche audience.

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    Topics: Content Marketing Strategy

    How AI Can Improve Your Content Marketing Decision Making

    Content marketing is no longer about guesswork or gut-feelings. It’s about data intelligence and machine learning.

    Right from choosing your tools to building personas, each and every decision needs to be on the button if you want to get the most of your content marketing efforts.

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    5 Steps to Hit the Perfect Readability Score for Your Niche Audience

    Nothing kills your content marketing campaign quite like unreadable content.

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    9 Outside the Box Lead Generation Tactics That Work

    Lead generation is a constant battle for the modern marketer—mainly because there’s no such thing as too many leads. Even after a successful campaign, there’s still more work to be done. It can be downright exhausting. In fact, 61% of marketers say generating high quality leads is their biggest challenge (source).

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    How to Connect with Your Audience Emotionally: 4 Readability Tips

    There’s a prevailing misconception among many B2B content marketers — B2B purchase decisions are driven by reason, not emotion.

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