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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How to Improve Your Content Marketing with Content Intelligence: 5 Quick Tips

    Even as content marketing has assumed greater adoption in the B2B industry today, it still hasn’t been able to solve one of the most perplexing challenges content marketers face on a daily basis.

    The challenge is many of them are not really sure what kind of content they should produce to address the concerns of their niche audience.

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    Topics: Content Marketing Strategy

    How AI Can Improve Your Content Marketing Decision Making

    Content marketing is no longer about guesswork or gut-feelings. It’s about data intelligence and machine learning.

    Right from choosing your tools to building personas, each and every decision needs to be on the button if you want to get the most of your content marketing efforts.

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    5 Steps to Hit the Perfect Readability Score for Your Niche Audience

    Nothing kills your content marketing campaign quite like unreadable content.

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    9 Outside the Box Lead Generation Tactics That Work

    Lead generation is a constant battle for the modern marketer—mainly because there’s no such thing as too many leads. Even after a successful campaign, there’s still more work to be done. It can be downright exhausting. In fact, 61% of marketers say generating high quality leads is their biggest challenge (source).

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    How to Connect with Your Audience Emotionally: 4 Readability Tips

    There’s a prevailing misconception among many B2B content marketers — B2B purchase decisions are driven by reason, not emotion.

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    How Predictive Content Improves Marketing-Sales Relationship

    Artificial Intelligence (AI) is becoming increasingly popular in the B2B content marketing space today. We have seen Predictive Analytics, Predictive Lead Generation and now, Predictive Content being largely integrated into content marketing processes across the industry.

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    New Content Marketing Trends to Watch Out for in 2018

    Content marketing has come a long way since its early days.

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    Why You Need Artificial Intelligence For Data Analysis

    Consumer data is the interface through which businesses can read their prospects’ intent.

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    4 Reasons Why AI is Crucial to Your Content Marketing Success

    In 2016, a combined B2B content marketing study by CMI and MarketingProfs found a shocking gap between content creators and their target audience.

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    4 Ways to Promote Your Content with Google AdWords Campaigns

    Whether you’re using content marketing to expand your audience, boost sales or generate brand awareness, you’re likely to use a number of channels (paid as well as free) to promote your content.

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    5 Benefits of An AI-led Content Creation Process

    In 2015, Gartner published a press release predicting that, by 2018, 20% of business content would be authored by machines.

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    5 Tips to Optimize the Language of Your Copy for AdWords Campaign

    What’s the most important element in a digital ad that drives consumer choices?

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    5 Compelling Benefits of Adopting Predictive Analytics

    Customer data is the most precious asset any business organization can have and benefit from. Whether you’re a Fortune 500 company or a small B2B startup, how you leverage your customer data makes all the difference to your bottom-line.

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    How AI Can Help You Generate Content Marketing ROI

    Content marketing is arguably one of the most effective ways to generate interest in your brand, grow your audience base organically, and build a sustainable lead generation strategy.

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    Topics: Artificial Intelligence

    Why You Should Care About Your Content Style

    In content marketing, content style is the process of presenting and sharing information with your audience, with a unique approach.

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    Topics: Content Marketing Strategy

    Sharing Social Content: The Do’s and Don’ts of Social Media Posting

    In 2016, we predicted that visual content (e.g, videos, images, memes, infographics) would be a dominant content marketing trend, attracting more engagement in the upcoming year.

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    Topics: Conversion Rate

    3 Data-Driven Tips to Build Magnetic Headlines and Boost CTR by 36%

    If you’re reading this article, you probably know how important headlines are.

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    How to Leverage Customer Testimonials and Reviews to Create Content

    There’s something about consumer psychology. Most buyers would love to see social proof of your credibility before they make every purchasing decision.

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    Topics: Content Marketing Strategy

    Why It Is Important To Make Data Driven Decisions

    Gone are the day when businesses would make decisions based on their gut feelings.

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    Applications of AI to Help You Speed Up Content Creation

    The content marketing industry is growing at an exponential rate. According to Forrester, US marketers spent in excess of $10 billion on content in 2016.

    B2B content marketing professionals always strive to get boost the ROI on their marketing dollar.

    The conventional content marketing processes have always been increasingly manual and repetitive, limited the scope for growth of your content marketing ROI.

    However, the emergence of automation and AI-driven content marketing platforms have offered B2B businesses a sigh of relief.

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    Topics: Artificial Intelligence, Content Marketing Strategy