B2B vs B2C: What is the difference?
B2B (Business to Business) content marketing is an entirely different ball game than B2C (Business to Consumer) content marketing, which is what most people are used to engaging with.
B2B focuses on building professional relationships and giving your audience value. Contrary to popular belief, B2B content marketing is a more complex and elongated process, with the primary goal being to acquire new customers.
B2C focuses on eliciting an emotional response from an audience. While the primary goal is also to acquire new customers, the B2C content marketing process is much simpler and therefore shorter in duration.
Although there are differences between B2B and B2C content marketing, one similarity is the use of content marketing to generate leads or new business opportunities.
Let's see how a B2B and B2C content marketing strategy might differ in today's world, and learn how to get started.