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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How to Use Content Marketing To Convert Prospects at Each Stage of Your Sales Funnel

    Did you know that 96 percent of individuals who visit your website are not ready to buy anything (but likely will in the future)? Many consumers and business product buyers are doing the online equivalent of window shopping when they find their way to your products and services.

    According to a 2015 Google Survey, 89 percent of B2B researchers used the internet during their product research process.

    So, how do you keep them engaged until they are ready for a B2B sale?

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    Topics: Content Marketing Strategy, Marketing Sales Funnel

    Using Atomic Reach is Now Easier Than Ever With Our Brand New Google Docs Integration [Product Update]

    With over 3 million companies worldwide now using G Suite to power their business, Atomic Reach is making it easier than ever to work with Google Docs to create, score, and edit your content, on your own or with your team.

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    Topics: Product Update

    5 Ways Landing Pages Complement Email Marketing

    Imagine going fishing without a hook and just dangling a worm or lure into the water. Odds are, you would have a tough time catching anything.

    Now apply this concept to your email campaigns. Your email can very well be the bait for luring in leads, but how will you catch them without a hook?

    The hook, of course, is your email landing page, since landing pages are where conversions happen.

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    Topics: Email Marketing

    12 Content Marketing Tools You Need For Success

    Content Creation is difficult. But, it is a priority for most marketing teams.

    After all, content marketing gets three times more leads than paid search advertising (Content Marketing Institute, 2017).

    With that in mind, life as a content marketer can be made easier by combining any number of the below content marketing tools.

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    Topics: Content Marketing Strategy, Content Marketing Tools

    Introducing the New MailChimp Email Integration for Atomic Reach [Product Update]

    We’ve now made it easier than ever for MailChimp users to drive more conversions from their emails with Atomic Reach! Our new MailChimp integration will allow you to laser-focus for email conversions like never before.

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    Topics: Product Update

    9 Out-of-the-Box B2B Lead Generation Tactics That Actually Work

    As HubSpot defines it, Lead Generation is, "the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service."

    B2B Lead Generation can be defined as, "the process of attracting and converting businesses into those who have indicated interest in your company's product or solution."

    This is a vital process for any business when generating demand for your product or solution.

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    Topics: Lead Generation, B2B Lead Generation Tactics

    Inbound Marketing Definition: The Way To Transform Your Business

    If you're new to marketing, all the terms getting thrown around can become a bit confusing.

    Inbound marketing, outbound marketing, content marketing - what does it all mean?

    In this post, we will give you a definition of inbound marketing and how it can fuel your content marketing strategy.

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    Topics: Content Marketing Strategy, Inbound Marketing

    The 7 Types of Content with the Lowest Customer Acquisition Cost

    The phrase coined by Bill Gates, "Content is King" still holds true.

    Content continues to dominate the digital marketing landscape. However, the types of content businesses are creating is changing rapidly and is heavily influenced by various factors including conversion rates, click through rates and customer acquisition cost.

    Of the factors mentioned, Customer Acquisition Cost is a key indicator of success for any content marketing strategy.

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    Topics: Content Marketing Strategy, Customer Acquisition Cost

    Understanding the “why’s” of your Email Performance with Atomic Reach’s New Email Module [Product Update]

    Article Updated September 14, 2018.

    It’s true that a picture is worth 1000 words – but a great email can deliver you a new customer in just 100.

    When you’re dealing with such a compact, often templated form of communication, understanding the why’s of your performance is critical to ensuring that you make every word count.

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    Topics: Product Update

    10 Reasons Why Predictive Analytics Tools Will Transform Your Business

    Digital transformation is a competitive opportunity. Every minute, every day, we in today’s connected world are creating data.

    Organizations now not only have access to big chunks of data internally, but also to user preference data caused by their actions on the internet. Moreover, over the years, data has become easier to store, and faster to process.

    Given these advancements in technology, predictive analytics tools have progressed as a game changer. 

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    Topics: Data Analytics, Predictive Analytics Tools

    How To Get More Leads From Your Blog With These 4 Steps

    Why do you blog? This is the fundamental question that will guide the content marketing efforts of you and your team.

    Understanding why you decide to have a writer produce content every week will help you craft content that doesn’t just cause visitors to read, but also choose to sign up for a newsletter or convert. If used correctly, data shows that blogs can propel marketing strategies forward.

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    Topics: Lead Generation

    The Benefits of High Quality Content: How Content Scoring Drives Conversions

    Content Marketing is one of the most effective uses of your marketing budget. It generates over three times as many leads as outbound marketing and costs 62% less.

    While this is an impressive statistic, for it to hold true for your business you need to ensure you have a comprehensive content marketing plan.

    Scoring your content can help see that your content marketing strategy is successful and your budget is being well spent on content your customers will engage with.

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    Topics: Content Marketing Strategy

    What is Artificial Intelligence? Dust Off Your Content Strategy With AI

    Creating a content marketing strategy for your business is no easy task. It was once a lot of trial, error, and guesswork, but with the help of big data and machine learning you can now publish content knowing that it will perform.

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    Topics: Content Marketing Strategy

    Take a Deep Dive into Data with Atomic Reach’s New Analytic Performance Dashboard [Product Update]

    When you’re trying to evaluate your content’s performance, data is the name of the game. Now, with the release of our new Performance Dashboard, Atomic Reach is bringing you even deeper insights into the how’s and why’s of your content’s success.

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    Topics: Product Update

    B2B Content Marketing: How To Get Started

    B2B vs B2C: What is the difference?

    B2B (Business to Business) content marketing is an entirely different ball game than B2C (Business to Consumer) content marketing, which is what most people are used to engaging with.

    B2B focuses on building professional relationships and giving your audience value. Contrary to popular belief, B2B content marketing is a more complex and elongated process, with the primary goal being to acquire new customers.

    B2C focuses on eliciting an emotional response from an audience. While the primary goal is also to acquire new customers, the B2C content marketing process is much simpler and therefore shorter in duration.

    Although there are differences between B2B and B2C content marketing, one similarity is the use of content marketing to generate leads or new business opportunities.

    Let's see how a B2B and B2C content marketing strategy might differ in today's world, and learn how to get started.

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    Topics: Content Marketing Strategy

    What is Content Marketing? The Past, Present and Future of Marketing

    Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

    The internet-savvy consumer of today, who spends a great deal of time online, creates opportunities for brands to tap into their prospects’ mind by sharing compelling stories and adding value.

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    Topics: Content Marketing Strategy

    Why You Need To Use A Content Audit Tool On Your Website

    When was the last time you went through your content repository? If your answer is long ago, or even never, it may be time to consider performing a content audit.

    Sure, it definitely doesn’t sound like fun, especially if you have a great amount of content waiting for you, but doing this can help make significant improvements to your website.

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    15 Easy Ways To Make Your CTAs More Effective

    Your CTAs (calls-to-action) are the "small hinge" that "swings a big door" when it comes to online marketing and conversion optimization.

    Getting your visitors to click on the CTA is the key to completing a conversion event and meeting the business objective of a landing page or a piece of content.

    What can you do to maximize the power of this "small hinge?"

    There's quite a bit of art and science packed into the creation of a CTA. Here are 15 things you can do to make yours work harder:

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    GDPR is Here, Now What? How to Target Your Customers Without Violating Trust

    The day has come. The General Data Protection Regulation, or GDPR as it’s affectionately reported, is officially in effect.

    GDPR is a regulation adopted by the European Union that acts as a protection for consumers’ private information and applies only to individuals within the European Union.

    It has come into effect just months after Cambridge Analytica, a British political consulting firm, made headlines for mining the personal data of over 87 million users via Facebook, with the social media platform’s permission & knowledge.

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    Topics: Data Analytics

    5 Ways to Adapt Your Content for New Visitors

    It happens to the best of us: you run into a creative slump, get writer’s block, hit a wall, so to speak. With the constant need to create unique, exciting, and shareable content, these dreaded slow days can be a huge hindrance to your productivity and your content marketing strategy.

    Luckily, with the huge variation in content formats and platforms, inspiration is never too far away. While many marketers already share content across multiple platforms, such as tweeting out quotes from the latest blog post, there are many ways to take content from one platform or format and turn it into something fresh and new to attract and entice new visitors.

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