The resounding success of content marketing has inspired many businesses to invest in content, aiming for maximum success. However, it has also given rise to some myths with regards to the effectiveness of content marketing.
Indeed, as with any marketing campaigns, content marketing also requires sound planning and proper execution to achieve the desired results.
The ultimate objective of every content marketing campaign is to maximize conversions which leads to a boost in sales. However, in a typical B2B content marketing funnel, there are many small milestones that precede the final sale.