As a company who relies heavily on content marketing, we always look to the best for tips, tricks, insights and more.
We're connecting with more and more of the top content marketing influencers as 2019 goes on, and will continue to share their insights with you.
After all, 55% of marketers say blog content creation is their top inbound marketing priority, according to HubSpot.
It is clear, that content marketing is important.
Her hard work and dedication have led her books to be sold in over 90 countries, and grow Express Writers to serve over 5,000 clients and bring in revenues of $4 million.
She has gone on to found the Content Strategy Course and The Expert SEO Content Writer Course and contributes to the Search Engine Journal, Content Marketing Institute, and more.
Check out some of her insights:
1. What are the elements of a successful Content Marketing program?
There are 3 parts to a well-oiled content marketing machine (or 'program'):
1. Ideation and Strategy
- goals your audience
- topic research
- destination (your site + guest blog sites)
- originality of thought
- planning scheduling and consistency
A great production team! Writers, designers and other positions that assist in developing great content.
A thoughtful email marketing and social media promotion plan (or dedicated manager) in place.
2. What are the most common mistakes you have noticed marketers make with their Content Marketing?
Too many newbie/beginner marketers assume that one thing is = total content marketing strategy.
Not at all.
You may know your audience, but do you know your goals?
You may know your goals, but are you the right person to be writing the content?
You might have a talented writer and great content, but do you have a promotion plan?