Before you can break the rules, you have to learn the rules.
This is especially true when it comes to writing headlines. Many journalism majors start with press releases and basic headline principles where they have to explain the who, what, where, why, when, and how before they can get creative with wits and puns.
Even if you didn't go to journalism school, the basic principles of headline creation apply. By learning the basics, you are able to craft informative headlines that draw in readers and answer any questions about what they are going to learn.
Understanding the basics is also crucial in the marketing and SEO worlds. Writers need to be able to insert keywords and appeal to their readers to generate organic traffic and links.
Once you have those basics, you can start to break outside of those fundamentals by adding creative wording, interesting hooks, and pop culture references.
This is how an article goes from "why you should change your water filter every month," to "why Kanye West changes his water filter every month -- and you should too."
While the basics represent the bread and butter of headline creation, the hooks add a little honey or jam.
Check out the infographic below, Creating Effective Titles & Headlines, to learn about the basics and how you can take them to the next level. Without a captivating headline, no one will read your work, and all of your efforts will go to waste. Do you really want to take that risk?
About the Author:
Derek Miller is a content marketing consultant for CopyPress. CopyPress is a leading digital content production company, specializing in articles, infographics, interactives, and videos. For content marketing advice and more information about our capabilities, visit CopyPress.com.