In an extremely competitive healthcare marketing landscape, the healthcare professionals and organizations need to promote their brand well enough to stay ahead of the competition and attract more patients.
Whether you’re a physician, dentist or an alternative healthcare services provider, you should use the right means and strategies to promote your health care products and services.
As a healthcare professional, here is what you can do to market your health care products and services.
Design an Interactive Website
In an internet-savvy world, a healthcare website is like a business card which not only introduces your professional expertise to your customers but convinces them to choose your services over the competitors. If your prospective patient finds your website useful enough, they are more likely to bookmark it or contact you for an appointment. Creating a website, therefore, is the first and foremost step to marketing your healthcare products. It’s an important digital asset that helps your potential customers interact with you before they decide to use your services.
More importantly, make sure your website is mobile-friendly.
Kickstart your SEO Strategy
While having a good-looking website is the bare minimum to attract more patients, you still need to optimize it to boost your online presence. Websites that are better optimized for Google Search tend to rank higher and attract more customers. Hire an SEO agency that can optimize the SEO properties of your website and help boost its ranks for target search terms your prospective patients use to find information relevant to your practice.
Recommended Reading: Why Content Marketing is Important for the Healthcare Industry
Publish Educational Content
A large number of health-conscious consumers search online for healthcare advice, products, and services. Therefore, as a healthcare professional or organization, you should invest in building your online reputation by creating informative and educational content for your prospective customers. Create informative and educational blog posts, eBooks, and whitepapers to build trust gradually. However, make sure your content is compliant with HIPAA guidelines.
Some of the great examples of healthcare content are as follows:
- The Mayo Clinic’s Blog on Weight Loss
- Dermatologist Dr. Cynthia Bailey’s Skin Care Blog
- The UPMC Healthy Library for Patients, Families & Visitors
Optimize Your Online Presence for Local Customers
If you’re a healthcare business that is focused on the local population, you should optimize your online business for local customers. It starts with creating profiles for your business across online directories such as Yelp, Google Business, and Bing Places.
Nearly 59% of consumers use Google every month to locate a business. Therefore, your website needs to have a strong local SEO presence. Apart from your profile on Google Business, you also need to create a business listing across other local listing directories such as Acxiom, Factual, Localeze and Thomson Local. Moz offers a comprehensive list of categories you can choose from for your healthcare practice. For example, if you’re an alternative medicine practitioner, here are the places where you should list your healthcare business for local SEO optimization.
Be consistent with your NAP (Name, Address and Phone Number) info across all sites.
Use Social Media for Authority and Outreach
Social media channels are a great place to build your authority and outreach. Whether you’re a healthcare practitioner or wellness organization, setting up a Facebook page, Twitter profile and a LinkedIn group can offer immense outreach and authority building opportunities.
Using social media has multiple benefits for your healthcare business. First of all, it gives your healthcare practice a personality when you engage with your followers on social media. Secondly, you can educate your audience about a particular aspect of their health. Third, you can use Facebook/Twitter/Instagram ads to boost your visibility further and get more customers and patients.
Social media tools such as YouTube, Instagram, and Snapchat have become powerful tools for content marketers to connect with their target audience and nurture brands. Healthcare marketers can take advantage of these tools to educate their target audiences while building trust and loyalty in the process.
Building a loyal follower base for your health care business is a gradual process and requires a great deal of commitment. When you stay focussed on creating a great experience for your websites visitors, the brand takes care of itself.