Are you exposed to all areas of your business?
What have you learned from other functions of your business that can be applied to marketing? Or, more specifically content marketing?
According to one of our most experienced content marketing influencers, Carla Johnson, gaining experience in all areas of your business is the key to a comprehensive content strategy.
Carla Johnson is a Keynote Speaker, Storyteller and Author.
She has spent the last two decades developing into a storytelling expert. She is an award-winning communicator, prolific author, and innovator that helps companies leverage the art of storytelling to realize actionable results.
Johnson has shared her insightful knowledge at numerous events and offers numerous training and coaching services.
Check out her insights below:
1. What are the elements of a successful Content Marketing program?
A solid, documented content marketing strategy that has buy-in and then is managed by a dedicated editorial team.
2. What are the most common mistakes you have noticed marketers make with their Content Marketing?
They don't start with a content marketing mission statement, so they don't stay true to any one purpose.
This makes it hard from them to say no to things and that means they soon lose focus, commitment and results.
4. What is your favourite content marketing tool (or hack or resource)?
5. What are your predictions for Content Marketing in 2019 and beyond?
That we'll begin to better balance all the technology and hardcore data and analytics with greater creativity.
We can do this by taking consistently taking smart risks in small amounts to push the boundaries of what people expect from content marketing and the greater marketing role in general.