You wouldn’t use the same format for a direct response email as you would a weekly newsletter, just like there’s different reasons why a product update may perform well compared to a marketing message.
No two members of your audience are alike, so why should you optimize your messaging the same way?
Coming soon, you’ll be able to supercharge your emails like never before with Atomic Reach’s new custom Profiles feature.
Whether you want to see recommendations for your weekly subscriber emails or segment based on your buyer personas, the power is at your fingertips.
Just select the group of emails you’d like to build your Profile on, and then refine for optimal engagement.
You can even optimize your Profiles based on the metric that matters most to you, for example:
- Opens for existing customers
- Click-through rate for prospects
- Unsubscribes for your weekly newsletter
In addition, with the option to set different goals for your subject lines and your body text, you can fine-tune your Profile to truly maximize the effectiveness of your messaging.
We’ll be going live with this new look for emails for our MailChimp and HubSpot users on October 31st, with more integrations to come.
If you’d like to get a tour of the new platform once it’s launched, you can book a meeting with an Atomic Reach expert.
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