As you may know, other marketing channels can be rather expensive, and when done right, email marketing can be a fruitful channel for any business.
As EmailMonday states, 51% of companies are currently using marketing automation. With more than half of B2B companies (58%) plan to adopt the technology.
That being said, we surveyed a number of email marketing experts about the state of email marketing in 2019. Their thoughts, opinions, feelings and answers are below.
What are your predictions for email marketing in 2019 and beyond?
Director of Marketing at The Good
"In 2019, Email Marketing will continue to be a strong channel, however, consumers will continue to become more protective of their inboxes and only those providing the most value will see high engagement."
Account Manager and Social Media Strategist at 21 Handshake
"My prediction for email marketing in 2019 and beyond is that optimization for mobile and authenticity will be bigger than ever."
CEO at TopRight
"Mass Email Marketing will take on an entirely new meaning as the masses will control much of the dialog and all of the authentic advocacy about brands and their reputations. Your email must be authentic, relevant and shareable.
CX Strategist, Innovator, and Evangelist
"In 2019, email marketing will start to rapidly adopt content "at scale" strategies where engagement is relevant. Many agencies who are still focused on "big ideas" rather than customer experiences will continue to feel the pressure to keep up with content and will find that a single big idea will not appeal to everyone, all the time."
Owner and Founder at ThoughtReach
"More AI followed by more AI. Today, it's the enterprise-grade email marketing platforms that have AI. But by the end of 2019 we'll start to see AI trickle down to the lesser expensive platforms as well."
Founder at Zettasphere
"I don't see any slow down in the value email delivers. In the recent Email Addiction consumer research I did, 83% of consumers put email as their preferred channel for brand promotions and 65% said they check email 3 times or more per day. The fundamental aim of great email has not and will not change."
Founder and CEO at Holistic Email Marketing
"I believe that Customer Experience will be one of the key differentiators amongst brands. Therefore we will begin to call upon the 3 pillars of Customer Experience Email Marketing, not only within our automated lifecycle programmes, but also within our BAU emails. The 3 pillars are: Be Helpful, Be Personalised, Be Customer-Focused."
Co-Founder, CSO, and COO at Trendline Interactive
"I have 2 predictions:
1. That we will still be talking about stuff like personalization and testing like we have been doing for 12 years.
2. That the use of AI in email will still be confined to things like subject lines, STO and copy...AND that people will still be confused as ever as to how brands apply it and get long term gains from it."
Founder at Fathom & Draft
"I've been championing this idea that when we can really see the opportunity for a "logged in state" in email where we can have 1 click opportunities for buying.
We'll see Outlook and Microsoft change their ethic of legacy compliance and break into the modern era of email where live text, dynamic content, & rapid utility buying within the email client are possible.
The email client is not a messaging tool, it's a utility browser."
Director, Privacy and Industry Relations at 250ok
"Privacy, Privacy, and more Privacy. GDPR (EU), GDPL (Brazil), CCPA (California) and more laws like this will continue to be passed as consumers continue to have their data stolen from, sold by and leaked by corporations that they do business with."
Freelance Email Marketer
"People will continue to push the boundaries of what's possible in terms of creative output (i.e. kinetic email etc.) but I feel we're already seeing growth in the custom images/live personalization market with tools like Niftyimages which increases its feature set at a very affordable price for the average email marketer."
Connect with her on Twitter.
Master Monk at Email Monks
"Marketers will have to focus on creating innovative emails with engaging content supported by visually rich interactive elements, rich media, or gamification strategy.
Context will be the king and AI-driven personalized emails will be the trend in 2019."