Last month we surveyed a group of Email and Digital Marketing professionals on exactly how and why they utilize email marketing for their business – and some of the results were quite surprising.
So what metrics matter to email marketers? How much of their lead generation can be attributed to email activities, and how much do they automate?
Check out the infographic to find out!
What do you think? Does your company use email marketing in a way that that bucks the trend? Let us know in the comments!