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Email Marketing by the Numbers [Infographic]

Michael is the Content Strategist at Atomic Reach, an all-in-one enterprise platform built to boost content performance. He is on a mission to empower marketers with actionable data so they make more informed decisions about their content strategy.

Last month we surveyed a group of Email and Digital Marketing professionals on exactly how and why they utilize email marketing for their business – and some of the results were quite surprising.

So what metrics matter to email marketers?

How much of their lead generation can be attributed to email activities, and how much do they automate?

Check out the infographic to find out!

Email Marketing Survey - Infographic

What do you think? Does your company use email marketing in a way that that bucks the trend? Let us know in the comments!


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