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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Why You Need to Curate Content Over Creating Content

    *This is an updated post

    When you wake up in the morning do you automatically turn to Youtube to watch Good Mythical Morning, go through your friends’ Snapchat feed, or read the news on your tablet?

    Content is everywhere and everyone has the tools to be a content creator and a social media mavin. When you write a blog post, shoot a video, create a fun gif, you’re making content.

    We’ve become a culture that loves to make and share our experiences, stories, and our own voice.

    If we’re thinking about blog posts alone, just last year 2 million blog posts were written everyday (MarketingProfs)!

    Imagine how much more content published now, especially with the news that publishers are vastly increasing their content output.

    With so much content what should we do to sort through it? How do we fix our fomo?

    Becoming a Curator


    Curation helps us organize and find content that matters to us. Curation tools enable us to collect and store all this valuable information in places where we’d be able to learn, annotate, share, and reference for future use.

    To become a content curator doesn’t necessarily mean you have to have goals of becoming an influencer (although let’s face it, being an influencer for a day would a story to tell). With the many benefits, here are 5 big ones:

    1. Using it as a form of relaxation- After a long day at work I often find myself on Pinterest or Feedly, scanning through pins and articles on a feed that only shows me content from the people that I follow online.
    2. Discover more without sifting through trash - I’ve found valuable information and random yet interesting content from tools like Anders Pink. I would have never found new domains about industry topics  if it wasn’t for these tools.
    3. Influence your industry - When you start curating on a platform that allows others to see your lists, you could gain followers and generate traffic if you take the time to find and organize a very targeted list.
    4. Grows your network - Focused curation will open the channel for conversation. If you mention an industry leader or influencer in a social media post that you shared from your curated list, you are introducing yourself to the person who was was responsible for adding value to your life.
    5. Improves your skills without you noticing - As a curator, you will be building your long-term memory, visual, organizational, and search skills. Curation is an inherently fun activity. It appeals to, and fulfills our sense of search, discovery, and curiosity.

    To fix content overload, curation tools help you find and react to information that actually matters to you.

    The Right Curation Tools for You:

    As a marketer in the content and technology industry, I have additional interests in food, fashion, and fun events in the city. As you can see it’s a lot to keep on top of. Instead of bookmarking I recommend the 5 following tools to help you curate for your goals:

    1.  Pinterest - For those who love visuals, organization, design, and scrapbooking


    Pinterest helps users visually organize images and videos into boards. You can choose to keep these boards private or public, and name them as you like. Many recommend naming your boards with a name that will most likely be searched for. It’s entirely up to you and your Pinterest goals.

    You can share boards and pins directly with other users, and save a pin to your public boards for your followers and discoverers to see. To grow your following, solidify and stick to your brand, pin consistently, and interact with others.

    2. Feedly - For those who want the latest from well-known publishers



    Search and follow your favourite publishers. Create categories to help organize your feed.

    Feedly has a great layout for previewing articles and brings to the top the 3 articles that are popular in that category, at that moment. If you want to save an article or share it, this curation tool has great integrations that allow you to transfer articles into apps like Evernote, Pocket, and OneNote. You can easily share through email, your social media channels, or through Buffer.

    3. Anders Pink - For convenience and hard to find industry leaders and content


    Get personalized daily briefings filtered the way you choose. Find sites that are not limited to RSS feeds or a few sources. Find relevant articles on blogs or smaller sites that were previously overshadowed by bigger publishers in search.

    Add your own domains and Twitter influencers to bring in what they share on specific topics, and be able to filter your findings by keyword.

    4. Inbound.Org’s Channels Feature - For topics, discussions, and articles for marketers


    As my first choice for marketing knowledge and news, I head here to see

    • Topics that are currently trending in the marketing world
    • Original publications within the site
    • Articles that have been shared outside of
    • Current discussions I can contribute to or past chats that I could use as reference

    A great new addition to this forum is the ability to choose the categories or channels that matter to you the most. Instead of having to sift through and/or search for the topics within that category on your feed, you can simply click on a channel like PPC, and see what posts are trending.

    The best thing about Inbound is that you’re able to upvote (like Reddit), start and contribute to conversations, and bookmark posts you’d like to read later.

    5. Learnist - For those who are always on the hunt for new knowledge


    Learn about the world’s knowledge from industry leaders using this mobile app. Like their name implies, you will constantly learn and be able to share and comment on the content you collect. With how to guides, tutorials, lessons, and essentials collections in specific categories, you’ll be able to learn on the go.

    Create, Curate, Comment and Share

    As we continue to be bombarded with too much content thereby developing fear of missing out (fomo) syndrome, curation helps us sift through the overflowing pool of content and organize it in a way that we see fit.

    Now that you know about a few of the benefits of curation and are probably raring to try out some new tools, let me know if you’ve come across other tools and curation tactics that I didn’t mention. Please tell me in the comments below!

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    Feature image icon made by Popcorn Arts from

    Original 2011 blog post: Why Curation is Positive For Content Creators and Content Consumers

    -by Admin

    Over the past few years, content creation has grown to a point where almost everyone has a blog or a place where they voice their opinions and create content – be it on a blog, Facebook page, YouTube channel or Twitter feed. Now that everyone is doing it, how do we sort through it? We have reached a point where the availability of content is no longer the issue, but rather, has created a new challenge for us to confront – a need for curation as a result of too much content. In order to manage this rapidly expanding universe of information, we now need tools and methods to prioritize content in order to capture the articles that are of meaning and importance to our lives. 

    Some bloggers, writers and other content creators are nervous that curation is, “like a vampire sucking blood”, says Mark Cuban in the article “Why curation is just as important as Creation”, Content creators like Cuban think that Curation means the “vampires” suck the content and get nothing back in return. However, when done properly curation produces value to people on both sides of the equation. The content producers benefit from increased traffic, a larger fan base and the recognition and flattery of having their work republished, referenced and referred to by a content curator. Content consumers benefit from getting access to content that is already filtered and selected by an expert curator who then repurposes and packages the content in an easy to read format. Scouring the web for content is a daunting task considering the volume of available information and the constraints on time we deal with each day. It’s no surprise that some are now calling content curation the next billion dollar industry.


    Topics: community, Content Marketing Strategy, curation, curation tools, discussions