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Content Marketing World 2017 - 5 Things to Watch Out for

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What do you need to succeed in content marketing? A wealth of experience, the right tools in your content marketing arsenal, and networking with the best in business.

While you can acquire the first two by yourself, the third one needs you to get out there, and join the congregation of highly successful content marketers, and learn from their success and failures.

Starting today, the Content Marketing World Conference 2017 is happening at Huntington Convention Center of Cleveland in Cleveland, Ohio, USA.

The four-day event will host a panel of talented keynote speakers and known faces in the content marketing industry.



Here are five things you don’t want to miss at CMW Conference 2017.

Imagination at Work: Lessons in Storytelling from GE

With content marketing gradually becoming an overcrowded space, content marketers are now faced with the challenge to stand out and cut through the noise. This is where the empathetic storytelling comes into the picture. Empathetic storytelling involves the process of telling stories in ways that resonate with your audience and move them emotionally.

On Sept. 6, 8:20-8:50 AM, Linda Boff, GE CMO, will share GE’s content marketing strategy, success, and failures with the attendees. In this session, she will dive into GE’s concerted effort to incorporate storytelling into company’s content marketing strategy. A great opportunity for attendees to learn from the market leader and guide their own marketing strategy.

Creating An Influencer Marketing Strategy: A to Z

Influencer marketing is gaining ground, and it has the potential to launch your brand into the orbit of sustainable success. Getting influencers to back your campaigns can be tricky. But what’s even trickier is knowing which influencers are valuable for your brand.

Lee Odden, CEO of TopRank Marketing, will present an interactive and insightful session on influencer marketing on Sept. 5, 1:00-4:00 PM. Whether you’re a B2B or B2C content marketers, you can immensely benefit from Odden’s wealth of knowledge and secret strategies on how to better leverage influencers for your marketing campaigns.

SEO and Content Marketing: An Advanced Look at Measurement

Getting your analytics right is critical to driving your content marketing campaigns in the right direction. But, for many content marketers, this is easier said than done. However, when you’re spearheading a larger content marketing campaign, understanding and interpreting the data in your content marketing analytics is imperative. In fact, this step is so crucial that it can help you outperform the competition.

Walking you through the challenging terrain of content marketing analytics, Andy Crestodina from Orbit Media Studios will demonstrate how to leverage data and understand audience segments. The session is scheduled for 10:15-11:00 AM on Sept. 6.

Recommended Podcast:Why Content Marketing Strategies Fail Without Predictive Analytics

The Future of B2B Marketing: Why to Think Like Disney and 6 Other Trends

B2B marketing evolves with the change in consumer behavioral patterns, their brand perceptions, and awareness quotient. From content marketers’ perspective, tapping into the current trends is essential to their success. In other words, B2B content marketers should know the trends that are setting the course for the future of B2B marketing.

At a session scheduled for 11:05-11:50 AM, Sept. 7, Mike Weir from LinkedIn Marketing Solutions will not only peek into the future challenges of B2B content marketing but teach you how to rethink your approach to brand building. More importantly, he will demonstrate examples of Disney and other brands on how to build content marketing strategies that stand the test of time.

Writing Secrets from Productive and Prolific Writers (The Jerks!): How to Create Better Content When No One Has Enough Time

As clichéd as it may sound, building the “right” content is the most intimidating task for content marketers, especially when there’s a need to create more within the limited bandwidth. After all, creating valuable content is the cornerstone of every successful content marketing campaign.

Attendees sharing this familiar story can rest assured as Ann Handley, MarketingProfs CCO, will lay bare the “Writing Secrets from Productive and Prolific Writers (The Jerks!)”. By sharing a blueprint for better productivity within the existing constraints, she will share actionable tips and tricks on how to produce more and better content. The session is scheduled for Sept. 8, 9:00-9:45 AM.

Recommended Reading: How to Create 10X Content: A Handy Guide

Final Thoughts

The Content Marketing World Conference and Expo, 2017 brings you much more than just inspiring success stories and break-out sessions. The largest content marketing event can change the way you perceive and approach content marketing as a tool of business promotion. Are you in yet?

We’re a Proud Sponsor: If you’re attending the Content Marketing World Conference and Expo this year, be sure to meet us at Booth #72, and learn more about our innovative AI-driven content marketing optimization platform. If you are not able to attend the event this year, you can still follow the event updates on Twitter with these hashtags: #CMWorld and #CMWorld2017.

About the Author:

Susanta Sahoo is founder and chief content marketing strategist at Top League Technologies, a digital marketing start-up in Bhubaneswar, India. By offering SEO consulting services, he helps SMB’s build their online presence and boost ROI. Follow him on Twitter: @ugosus

Published on September 5, 2017

Topics Content Marketing Strategy