Have you ever had someone try to sell you something? Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service.
You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. This is where content marketing comes into play.
Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. For the foreseeable future, content will remain as king.
According to Content Marketing Institute, content marketing receives 3 times the leads per dollar spent when compared to paid search. It also brings in conversion rates 6 times higher than other channels.
The power to influence and engage an audience is what makes content marketing influential. In turn, those who understand content marketing, are successful with it, and sharing their insights about it are highly sought after and increasingly quoted.
The individuals below have established themselves as content marketing influencers as they truly get the nuances of content marketing and the impact it has on consumers all over the world.
If you are looking for some expert takeaways on content marketing, take a look at our list of influential content marketers you should be following.
Content Marketing Influencers: Who Are They?
Jeff Bullas - Influencer, Author, and Blogger
Over the past decade, Jeff Bullas has been at the forefront of offering actionable advice to content marketers and Chief Marketing Officers. Through his site JeffBullas, he has shared his insights into using content to increase conversions and widen audiences. He has been called a “Top Influencer for Chief Marketing Officers,” by Forbes, and has been listed as one of the “50 Marketing Influencers to Watch,” by Entrepreneur.
Joe Pulizzi - Founder of Content Marketing Institute
Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation.
Neil Patel - Co-Founder of Neil Patel Digital
Called “Top Influencer on the Web” by The Wall Street Journal, and known as a “Top 10 Marketer,” by the New York Times, Neil Patel has become a leading voice for those in the digital and content marketing sphere. He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. He has been recognized as a “Top 100 Entrepreneur Under 30,” by former President Barack Obama, and his company was featured on the list of “100 Brilliant Companies.”
Ann Handley - Chief Content Officer of MarketingProfs
When it comes to content marketing, Ann Handley has done a bit of it everything. She is a speaker, author, and current member of the LinkedIn Influencer program. Currently, she works as the Chief Content Officer for MarketingProfs. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”
Michael Brenner - Speaker, Author, and CEO of Marketing Insider Group
Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. Over the past two decades, Brenner honed his approach while working with Nielsen, FullTilt, ICR, SAP, and NewsCred.
Today, he is a globally recognized speaker, bestselling author, and CEO of the Marketing Insider Group, a marketing firm that has helped numerous companies cultivate successful approaches to marketing.
Mark Schaefer - Speaker, Business Consultant, Author
Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. He is a faculty member of the graduate studies program at Rutgers University, and has taken what he has learned through his decades of experience and poured it into his blog, keynote speaking opportunities, and numerous writings.
Steve Cartwright - UI/UX Design Director & Web Designer of Website-Designs
While much of content marketing include conversations about verbiage, SEO, and overall content strategy, the user experience is a crucial piece that can often be left by the wayside. Steve Cartwright has bridged this gap and made website design and UX a necessary topic in regards to content marketing. He is currently a UI/UX Director for Nimble Collective Inc. and a Design Leadership Forum Member for Invision.
Jay Baer - Founder of Convince & Convert
Jay Baer is the founder of Convince & Convert, an analysis and advisory firm that creates digital marketing strategies for organizations looking to increase their marketing reach. Baer has 25 years of experience in the marketing industry and is a New York Times Bestselling Author of 6 books, He has worked with the likes of Hilton, Grand Ole Opry, Cisco, and Arizona State University.
Marcus Miller - Internet Marketing and SEO Consultant for Bowler Hat
Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies. He has been a Developer for Mobile Fun and Opera Telecom, as well as a graduate from Birmingham City University with a Bachelor of Science in Computer Science.
Lilach Bullock - Online Business Expert, Speaker, and Coach for LilachBullock
Listed as one of Forbes “Top 20 Women Social Media Influencers,” and named as “The Top Digital Marketing Influencer,” by Career Experts, Lilach Bullock has made a noticeable splash in the world of digital marketing. She has had years of success as an entrepreneur, and international digital agency owner. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. Bullock has been featured in Forbes, The Telegraph, Wired, The Sunday Times, and The Guardian.
Lee Odden - CEO and Co-Founder of TopRank Marketing
Lee Odden is an avid blogger, talented speaker, and author. He is the CEO and co-founder of TopRank Marketing, a digital marketing agency that has served the likes of McKesson, Dell, and LinkedIn.
Odden has gone across the globe to share his insights regarding data-informed and customer-centric marketing. He has provided consulting for numerous Fortune 500 companies and has created over 3,300 blog posts related to his marketing advice.
Neal Schaffer - Speaker and CEO at Maximize Your Social
Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO.com, and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. He is a creator of the social media for business blog, Maximize Your Social, a faculty member of Rutgers University Mini-Social Media MBA Program, and an author responsible for a book on social media, “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success.”
Larry Kim - CEO at MobileMonkey
Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Kim is the CEO of MobileMonkey, a platform that helps companies engage with customers using Facebook Messenger. In addition to being a successful entrepreneur, Kim is a contributor to CNBC and Inc. Magazine. He has been ranked as the eighth most popular author on Medium and has been recognized by PPC Hero, Search Engine Land, and the US Search Awards.
Pam Moore - CEO and Co-founder of Marketing Nutz
With over 15 years of experience in corporate marketing and product management, Pam Moore has honed her craft regarding brand management and digital marketing optimization. She is a bestselling author, highly sought-after speaker, and has been ranked by Forbes as a “Top 10 Social Media Power Influencer.” In 2012, she launched Marketing Nutz, which has worked with clients such as HP, Sony Playstation Group, IBM, & more. In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast.
Robert Rose - Founder of The Content Advisory
In 2010, Robert Rose founded The Content Advisory, an education, consulting and research group of The Content Marketing Institute. For over 20 years, Rose has helped many organizations tell their story to the constituents they serve. He has advised brands like Capital One, Dell, Ernst and Young, The Bill and Melinda Gates Foundation, and UPS. He is an author, featured keynote speaker, and workshop teacher at several technology and marketing events across the globe.
Martin Butters - Business and Social Media Director of markITwrite
Martin Butters is the leader that is at the helm of markITwrite, an organization that provides digital content and SEO services for multiple magazines and websites. In three years, Butters has developed an organic audience of over 120,000 and has helped multiple clients also grow their own audiences. Butters has become a prominent SEO and audience growth expert in his own right.
Andy Crestodina - Co-Founder and Chief Marketing Officer of Orbit Media Studios
For the past 18 years, Andy Crestodina has advised thousands of businesses on how to strengthen their digital media strategies. He is a top-rated speaker, podcast host, university lecturer, and article writer. Crestodina is the co-founder and CMO of Orbit Media, an award-winning and socially-conscious digital marketing agency located in Chicago. He has been recognized as a top marketing expert and influencer by Forbes and Entrepreneur respectively.
Sujan Patel - Managing Director at Ramp Ventures
Sujan Patel’s ultimate goal is to help entrepreneurs and marketers scale and grow their businesses. He furthers this vision through his own entrepreneurial and digital efforts. Patel is the co-founder of Webprofits, a growth marketing agency that has helped numerous companies enhance their marketing approach. In addition to his work with Webprofits, Patel is also a frequent blogger and shares his insights on growth marketing with readers on Forbes, The Wall Street Journal, and Entrepreneur Magazine.
John Hall - Co-founder and Advisor of Influence & Co.
John Hall is the co-founder of calendar.com, as well as a Co-Founder and Advisor to Influence & Co. The latter is one of the largest creators and distributors of expert content in media. Hall is a jack of all trades. When he is not helping companies realize their content marketing potential, he is managing his own real estate company, contributing to a weekly column at Forbes and Inc., and also writing for the Harvard Business Review.
Aaron Agius - Managing Director of Louder.Online
Aaron Agius has had an interesting and intriguing path to digital marketing. His journey started in the digital and IT space where he picked up on the technical aspects of marketing. From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel. He has been featured by The Huffington Post, Forbes, HubSpot, The Content Marketing Institute, and Entrepreneur Magazine.
Mark Traphagen - Content Strategy Director of Perficient Digital
A guru on marketing and branding, Mark Traphagen is a tour de force when it comes to sharing his valuable marketing insights. Along with being the content strategy director for Perficient Digital, Traphagen is also an in-demand speaker that has spoken at MozCon, SMX, SEOClarity, PubCon, and a host of other well-known marketing-related events. He hosts a monthly column about social media marketing for Marketing Land and has conducted numerous webinars related to digital marketing.
Christoph Trappe - Chief Content Engagement Director of Stamats Communications, Inc.
When it comes to storytelling, and captivating audiences with engaging content, Christoph Trappe has years of success and experience. He has worked as a journalist, content marketing executive, and content marketing strategist.
Trappe has also used his platform and experience in content marketing to coach others in how to optimize their content strategy and storytelling processes. He has spoken internationally, is an avid blogger, and author.
Shane Barker - Digital Strategist, Brand and Influencer Consultant
Shake Barker’s successful work in helping companies optimize their approach to digital marketing has been recognized by The Huffington Post, Forbes, Inc., the Content Marketing Institute, Search Engine Journal, Social Media Examiner, Entrepreneur, and B2C. He is a digital marketing consultant that helped multiple companies and individuals build their business through sound digital marketing practices. In addition to consulting, Barker is a contributor to publications by Salesforce, Yahoo Small Business, and MarketingProfs.
Jose Javier Garde
With a blend of corporate management experience and training as a primary teacher, Jose Javier Garde has been able to blend his abilities as a teacher with his hands-on experience in corporate management and digital marketing. Not only has Garde taken on numerous hours of coursework in a masters-level social media and digital marketing program, but he also has an extensive amount of experience working in corporate management in the wine, engineering, and water technology sectors.
Rand Fishkin - Founder of Sparktoro
Equipped with 20 years of experience in the world of digital marketing and media, Fishkin has been at the forefront of establishing the most popular digital marketing brands we know today. In 2003, he founded SEOMoz, in 2011 he co-founded Inbound.org, and in 2014 he came back to the SEOMoz (now known as Moz) to further contribute to its development. Now, he has set his sights on helping businesses find the best content for their audience through founding Sparktoro.
Erika Heald - CEO of Erika Heald Consulting
Over the past 20+ years, Erika Heald has helped multiple B2B and B2C companies hone their content marketing approach. She has worked with the likes of Charles Schwab, United Health Group, Redbooth, The San Francisco Bay Guardian, and many others.
Currently, Heald heads up her own marketing consulting company that guides businesses in developing and implementing successful content marketing strategies.
In addition to consulting, Heald moderates a weekly on Twitter, and blogs on multiple content marketing-related topics.
Pam Didner - CEO at PamDidner
With a diversified background in finance, accounting, product support, and global marketing strategy, Pam Didner has a comprehensive understanding of how marketing impacts a company as a whole. Didner helps sales, marketing teams, and businesses, “increase their productivity and effectiveness by using her own structured methodologies.”
Whether companies are seeking a speaker, consultant, a strategy expert, or training, Didner is equipped to provide help with all. She is a coach, avid tweeter, and author or two insightful books on content marketing.
Carla Johnson - Keynote Speaker, Storyteller, and Author
Carla Johnson has spent the last two decades developing into a storytelling expert. She is an award-winning communicator, prolific author, and innovator that helps companies leverage the art of storytelling to realize actionable results.
Johnson has shared her insightful knowledge at numerous events and offers numerous training and coaching services.
Kelly Hungerford - Owner and Consultant at CommunityWorks
Silicon Valley native but Switzerland based, Kelly Hungerford has 20+ years of experience in digital strategy as well as brand and product development. She has worked with business types spanning from small start-ups to larger Fortune 500 companies. In 2015, Hungerford established CommunityWorks, a freelance venture to help companies better connect with their target audiences. In addition to helping larger organizations, Hungerford also offers , a no charge consulting service for local business owners.
Ian Cleary - CEO of RazorSocial
Ian Cleary brings over 15 years of experience in digital marketing and creating innovative digital media strategies. He has worked as CEO for RazorCoast, guest blogger for Social Media Examiner, CEO for Outreach Plus (now Purple Rain Technology), and is now heading up the team at RazorSocial. There he leads the team in providing training and consultancy related to content marketing. The company specifically works with B2B businesses in driving increased traffic and sales through inbound and outbound marketing.
Michael Gass - Owner of Fuel Lines Business Development, LLC
Looking for a one-stop-shop for business development that includes an emphasis on branding and PR? Look no further than interacting with Michael Gass. Gass is the owner of Fuel Lines Business Development, a firm that offers business development resources, training, and consulting services. Gass has trained over 200 agency CEOs, developed the Fuel Lines blog which has been listed as one of ‘The Top 100 Marketing Blogs in the World,” by Ad Age’s Power 100 and is an avid speaker for many events and agency groups.
Heidi Cohen - Chief Content Officer at Actionable Marketing Guide
Heidi Cohen knew very early on that she wanted to be a major voice in the marketing industry. After receiving her MBA with New York University’s Stern Graduate School of Business, Cohen developed her marketing career by working with large brands like Citibank, Bertelsmann, and The Economist. She has also expanded her reach by developing the Actionable Marketing Guide, a blog that provides marketing insights on social media, content marketing, and mobile marketing.
Christopher Penn - Co-Founder and Chief Innovator of Trust Insights
Thought leader, author, speaker, and entrepreneur, Christopher Penn is a highly recognized authority on digital marketing and marketing technology. His work has allowed him to work with large and famous brands such as Citrix Systems, McDonald’s, GoDaddy, McKesson, Toyota, and a slew of others. He is a Google Analytics Certified Professional, a HubSpot Inbound Certified Professional, and co-founder of Trust Insights, a firm that uses algorithms to help companies gain more from their data.
Bernie Borges - Co-Founder and Chief Marketing Officer of Vengreso
Bernie Borges is an expert in helping B2B marketers build their sales and marketing pipeline. His company, Vengreso helps B2B companies attract more customers with digital selling training and coaching, personal branding, marketing, sales alignment, and content creation. In addition to helping B2B companies better reach out to customers, Borges runs a weekly podcast entitled Social Business Engine, offers his insights at multiple events and has been recognized as a marketing industry thought leader by multiple publications.
Andrew Pickering - Co-Founder of Andrew and Pete
Large companies are not the only organizations who need insights regarding marketing. There is also a segment of small companies who want to optimize their marketing approach. Andrew Pickering, marketing keynote speaker, author, and content marketing advocate is Co-Founder of the firm, Andrew and Pete. This organization helps micro businesses develop and implement more creative marketing strategies.
Pete Gartland - Co-Founder of Andrew and Pete
One half of the firm Andrew and Pete, Pete Gartland also helps microbusinesses receive better results and responses from their target audiences online. He is the author of two popular books entitled, “The Hippo Campus,” and “Content Mavericks.” He is a regular keynote speaker, owner of a weekly YouTube show known as, Marketing Unboringed, and also hosts one of the UK’s largest digital marketing conferences, ATOMICON.
Melanie Deziel - Founder of Storyfuel
Melanie Deziel has established herself as an expert on content marketing, storytelling, and brand awareness. In 2016, she established Storyfuel, an organization that helps marketers tell better brand stories. She is a keynote speaker and is an advisory board member for the Native Advertising Institute. Deziel shares her expert content marketing insights through her Facebook group, The Brand Storyteller Society, and as a professor at Fairleigh Dickinson University where she teaches the first ever masters-level course on content marketing.
John Jantsch - President of Duct Tape Marketing
He has been ranked as one of the top 100 “Must Follow” on Twitter, and his insights on small business have been cited by The Wall Street Journal, The New York Times, and CNNMoney. John Jantsch helps independent marketers around the world hone their approach as marketing consultants through his firm, Duct Tape Marketing. There he teaches marketers how to improve client retention, double capacity, efficiently handle overhead, attract recurring retainers, and achieve work-life balance. His company blog has been recognized as a Forbes favourite.
Andrew Davis - Keynote Speaker and Bestselling Author of Monumental Shift
If anyone knows about business growth and building brand concepts that last, it is Andrew Davis. Before becoming a renowned keynote speaker and bestselling author, Davis was a producer for NBC and also worked on The Muppets. He has created award-winning documentaries and content for small startups and has appeared in The New York Times and on The Today Show. Today, he uses his extensive experience in content marketing and business development to help business leaders grow their business.
Viveka Von Rosen - Co-founder and Chief Visibility Officer of Vengreso
If your content marketing plan includes LinkedIn (which it should), Viveka Von Rosen is a content marketer that you should make a point to follow. Internationally known as the “LinkedIn Expert,” Von Rosen works with B2B companies to help them achieve business success by utilizing LinkedIn. She is the author of, “LinkedIn Marketing: An Hour a Day,” and has been listed as a “Top Social Media Influencer,” by Forbes. Van Rosen has shared her knowledge at several events.
Douglas Burdett - Host of The Marketing Book Podcast
With a history of serving the United States in the US Army and working in the New York advertising scene for companies like J Walter Thompson and Grey New York, Douglas Burdett is an advertising and military veteran. He is the founder of Artillery, an organization that helps manufacturers generate leads, and is the host of the podcast, The Marketing Book. On his podcast, Burdett interviews bestselling authors in the marketing field to provide timely insights and sage advice for listeners who want to break into the industry.
Matt Heinz - President of Heinz Marketing
For 15 years, Matt Heinz has worked to deliver measurable results for his employers as well as his clients related to revenue growth, product success, and customer loyalty. His resume includes stints at Microsoft, Boeing, The Seattle Mariners, and many others. In 2007, Heinz took his advanced experience to begin his own marketing firm, Heinz Marketing. His business helps companies create a strategy to grow their revenue and customer growth.
Jesper Laursen - Founder and CEO of Native Advertising Institute , CEO of Brand Movers
With a background in journalism and content marketing, Jesper Laursen understands how to blend the two worlds to achieve success. He is the founder of Brand Movers, an organization that helps companies reach their audience through the creation of engaging content, and he also hosts the largest marketing conference in Scandinavia known as Clever Content. In 2015, he established the Native Advertising Institute, an independent think tank that is designed to help marketers better utilize native advertising.
Cathy McPhillips - Vice President of Marketing of Content Marketing Institute
Cathy McPhillips has over 20 years of experience in the marketing industry. From working as a media supervisor to leading the charge in social media and social strategy, McPhillips has helped numerous companies hone their digital media and overall marketing approach. Currently, she leads the marketing efforts for the Content Marketing Institute and also develops strategies to attract attendees to Content Marketing Institute events.
Joe Lazaukas - Head of Content Strategy and Executive Editor at Contently
Over the past eight years, Joe Lazaukas has honed his craft as a digital marketing strategist. After taking on a couple of positions in social media strategy and community management, he founded The New York Egoist, a blog that covered the intersection between the media and tech worlds in New York City. From 2012 to 2018, Lazaukas has worked in various roles for Contently, a company that helps businesses create content at scale. Currently, he is the head of content strategy and executive editor.
Berrak Sarikaya - Senior Social Media Manager at Yesler
Berrak Sarikaya describes herself as an “amplifier.” Someone who brings attention to what makes her clients unique. With over eight years of experience of holding various marketing and content-related roles for Google and Paste magazine, while also starting her own company, Sarikaya surely is an “amplifier.” Her digital marketing company, Amplify Your Biz, has helped AT&T Small Business, Microsoft, and many others optimize their digital marketing reach.
Stephan Spencer - Founder of Science of SEO
When it comes to SEO, Stephan Spencer, a 20-year SEO digital marketing veteran knows his stuff. He is a three-time author, avid blogger, renowned speaker, and entrepreneur. He has founded his own SEO agency and even went on to develop a pay-for-performance SEO technology. He has been a contributor to The Huffington Post, Search Engine Land, and MarketingProfs, while offering his SEO insights to Target, REI, Verizon, Home Shopping Network, and many others. Spencer continues to speak at numerous events and host the Marketing Speak and Optimized Geek Podcasts.
Michele Linn - Co-founder and Chief Strategy Officer of Mantis Research
For over a decade, Michele Linn has dedicated her career to providing a deeper look into the creative world of content marketing. As the former head of editorial content for the Content Marketing Institute, Linn has written numerous articles, spoken at several industry events, and developed dialogue around various content marketing topics. In 2017, she co-founded Mantis Research, an organization that helps marketers conduct and gather research to use in their marketing efforts.
Drew McLellan - Owner of Agency Management Institute
Drew McLellan brings over 30 years of advertising industry experience to his clients as well as up-and-coming professionals looking to make a splash in the industry. He owns and manages the Agency Management Institute, an organization that provides management training to small and mid-sized agencies. He has been interviewed, quoted, or published in Forbes, Entrepreneur Magazine, AdAge, The New York Times, CNN, and many other media outlets. He is also the host of the Build A Better Agency podcast.
Mitch Joel - Founder of Six Pixels Group
For over two decades, Joel has worked in digital media and offered his insights into using it to grow audiences and scale companies. He has been a contributing writer for The Huffington Post and Harvard Business Review, as well as an avid author and podcaster. Joel is the founder of Six Pixels Group.
Andrea Fryrear - President and Lead Trainer at AgileSherpas
When it comes to marketing training and coaching Andrea Fryrear is an expert. She is a certified professional in agile coaching, agile marketing, and agile leadership. She has taken her education and over ten years of experience and helped numerous marketers hone their craft. She is the author of “Death of a Marketer,” and president and lead trainer at AgileSherpas, an organization that helps marketing teams work more efficiently with the use of agile technologies.
Garrett Moon - CEO and Founder at CoSchedule
Garrett Moon has over ten years of experience in entrepreneurship, content marketing, and social media marketing. He is a well-known thought leader, author, and blogger on topics related to content marketing, social media marketing, and startup businesses. Currently, Moon is the CEO and Founder of CoSchedule, an online marketing calendar. Moon has led CoSchedule to become one of the fastest startups in North Dakota. In addition to leading CoSchedule, Moon has been featured in Forbes, Social Media Examiner, & CMI.
Paul Roetzer - CEO at PR 20/20, Founder at Marketing AI Institute
Author, speaker, and innovator, Paul Roetzer wears a lot of hats when it comes to spreading his valuable insights regarding marketing best practices. He is the author of “The Marketing Performance Blueprint,” and “The Marketing Agency Blueprint.” He is an international keynote speaker on topics ranging from marketing talent and technology to strategy. Also, he is the CEO and Founder PR 20/20 and The Marketing Artificial Intelligence Institute.
Jay Acunzo - Founder at Unthinkable Media
Jay Acunzo is a master at developing creative ways to raise brand awareness. He has worked in top-level marketing positions for Google, HubSpot, and NextView. Currently, Acunzo is the Founder of Unthinkable Media, a marketing advisory and talent coaching B2B marketing firm that helps B2B companies create podcasts. When he is not changing the status quo, Acunzo is a keynote speaker. His work has been cited by The Washington Post, FastCompany, Forbes, and many more.
Juntae DeLane - Founder at Digital Branding Institute
Keynote speaker, blogger, podcaster, and digital branding evangelist, Juntae DeLane has done it all when it comes to spreading the word concerning the power of branding. He is the founder of the Digital Branding Institute, a hub for digital branding resources as well as training. To this endeavor, DeLane brings his past experience working with Coca-Cola, Sony, Verizon, and many other large-scale enterprises. He has spoken at events and organizations that include Social Media Week, Content Marketing World, Hootsuite, and many others.
Kathy Klotz-Guest - CEO at Keeping It Human
Kathy Klotz-Guest brings a refreshing mix of comedy, community-minded ideas, and creativity to helping companies tell better and engaging stories. She has over 15 years of experience in building tech products and strengthening company marketing and communication endeavors. With Keeping It Human, Klotz-Guest uses a blend of improv comedy and solid training to help companies make their marketing and branding endeavors “human again.” She has spoken at SXSW, Digital Marketing Summit, & more.
Peg Sieren Miller - Co-Founder at B2B Marketing Academy
With almost 20 years of experience in helping companies find their marketing voice, Peg Sieren Miller is an expert in crafting worthwhile customer experiences and brand messaging. She has held numerous manager and marketing-related vice president positions. Currently, Miller is the Co-founder of B2B Academy, an organization that helps B2B marketers bring their marketing strategy to life using blog material and coaching. Miller also works as a senior director for content marketing and digital growth at Xactly Corp.
Albert Jan Huisman - Founder at Y Content
Over the past 20 years, Albert Jan Huisman’s interests have transformed from general marketing and sales practices for international firms to a keen interest and expertise in content marketing. He is a professional speaker on the subject of content marketing and used his past experiences to share what he knows as a marketing lecturer for Nyenrode Business Universiteit in the Netherlands. When he is not teaching the ins and outs of marketing, Huisman runs Y Content, a strategic marketing consultancy company.
Maureen Jann - Founder and Managing Director at SuperDeluxe Marketing
With 18 years of experience in the marketing industry, Maureen Jann has dedicated her career to helping companies get out the word about what they do. From marketing project managing to event planning and marketing strategy, Jann has done it all when it comes to crafting a strong brand voice. Currently, Jann is the founder and managing director of SuperDeluxe Marketing, a company that helps businesses craft an effective marketing strategy and brand presence that puts them in the best position to attract customers.
Stephanie Stahl - General Manager at Content Marketing Institute
Stephanie Stahl’s career has allowed her to see and experience the rapidly evolving world of content marketing. This has put her in a unique place to offer valuable insights into successfully moving forward in the industry. Stahl has worked as an executive editor and vice president of content marketing for UBM Tech and is now the general manager at the Content Marketing Institute. Her ultimate goal is to help educate brands in creating ways to better engage their customers.
Ahava Leibtag - President at Aha Media Group
Ahava Leibtag has over 20 years of experience in communications strategy and content creation. She brings a variety of experiences to her current role as president of the Aha Media Group. Early in her career, Leibtag worked as a reporter for the Jerusalem Post, and then went on to work in communications. For the past 13 years, Leibtag has helped organizations create content that yields results as president of Aha Media Group.
Shafqat Islam - Co-founder and CEO at NewsCred
Eight years ago, Shafqat Islam started the successful enterprise content marketing firm, NewsCred, at his own dining room table. Since then, Islam has led NewsCred to receive $90 million in funding and is now counting some of the world’s largest companies as regular customers. In addition to creating one of the largest content marketplaces online, Islam has held executive positions at Merril Lynch and was a media council member at The Paley Center for Media.
Doug Kessler - Creative Director & Co-Founder at Velocity Partners
From the late 80s to early 2000s, Kessler worked as a copywriter and creative director for Boulder Oak where he created campaigns for B2B clients like Caterpillar and LIFFE. In 2001, Kessler moved on to co-found Velocity Partners, a London-based B2B marketing agency. In 2016, the Content Marketing Institute named Velocity Partners as the “Content Marketing Agency of The Year,” under 100 employees.
Zontee Hou - President at Media Volery
Zontee Hou has blended her unique experience in academia with her corporate experience in marketing and branding. She is the president of Media Volery, a business that helps nonprofit organizations develop a strong brand strategy. In addition to leading Media Volery, Hou’s past experience of working in marketing and PR has allowed her to teach students about key best practices of marketing at the City College of New York and Columbia University in the City of New York.
Tim Washer - Keynote Speaker and Event Host at Ridiculous Media
Before he found his calling, Tim Washer spent 20 years working in the corporate sector for firms like IBM, Cisco, and Accenture. Eventually, he began dabbling in comedy writing work for Saturday Night Live, Conan, and The Late Show. This path allowed him to see ways that brands can humanize their approach and create messaging that resonates.
Tamsen Webster - Founder and Chief Message Strategist at Find The Red Thread
For more than 20 years, Tamsen Webster has worked in brand and messaging strategy. She has used her experience to help coach professionals from a wide variety of industries to hone their messaging and best spread their ideas. Her company, Find the Red Thread, helps companies effectively introduce their ideas in engaging ways. She is the executive producer of TEDxCambridge, one of the longest-running TEDx events in the world, and an international speaker.
Leslie Carruthers - Founder and President at The Search Guru
Leslie Carruthers is a digital marketing professional with over two decades of experience in helping medium and large-scale companies create online success. She has presented insights from her digital marketing experience at the Digital Marketing Association, CMWorld, SMX West, and many other events. Carruthers is also the founder and president of The Search Guru, a digital marketing agency that helps companies identify target audiences and improve conversion rates.
Amanda Todorovich - Senior Director, Content and Creative Services at Cleveland Clinic
With over 20 years of storytelling experience, Amanda Todorovich is an expert on all things content marketing and blogging. She is responsible for leading the Cleveland Clinic to have the number one visited hospital blog online. In 2016, she was named the “Content Marketer of the Year,” by the Content Marketing Institute, and was a member of Marketo’s 2018 “Inaugural Fearless 50.” Todorovich has also worked as a chief content officer and co-founder of MedCity, and an assistant lecturer at The University of Akron.
Stacy Minero - Head of Content Creation at Twitter
Before making her mark at Twitter, Stacy Minero led content and communication strategy at Mindshare, American Express, P&G, Hershey, and Coca-Cola. In 2014, Minero began working in planning and creative agency at Twitter. In 2018, she took over as head of content creation and now helps brands strengthen their content marketing strategy on Twitter. In 2013, Minero was named a “Media All Start,” by Adweek, and received the 212 NYC’s Thought Leadership Award in 2014.
Chad Pollitt - VP of Marketing at InPowered
A regular contributor to The Huffington Post, The Guardian, and Social Media Today, Chad Pollitt is a guru when it comes to developing and executing marketing strategies. Pollitt began his professional career in service to the United States as a decorated veteran of Operation Iraqi Freedom. From there, Pollitt entered into the world of content marketing and promotion as a co-founder of Relevance, a platform dedicated to providing content promotion, news, and insights.
Karen McGrane - Founder at Karen McGrane
Over the past 20 years, Karen McGrane has not only seen the evolution of the internet’s role in marketing, but she also participated in it. Since 1995, McGrane has used her work with user experience to create digital products and services to strengthen their digital media messaging. She helped to lead user experience initiatives at Razorfish and became a managing partner for Bond Art + Science. Here, she works with organizations across a variety of industries to develop actionable web strategies.
Ardath Albee - CEO and B2B Marketing Strategist at Marketing Interactions
Ardath Albee is all about creating buyer-centric content that resonates with consumers. As CEO and B2B marketing strategist for Marketing Interactions, Albee aids clients in developing persona-driven digital content marketing strategies that generate revenue. Her work has led her to help clients like Cisco, Adobe, Dell SecureWorks, Acuity Brands, Demandbase, and many others. Albee also reveals her valuable insights and marketing wisdom on the Marketing Interactions blog, and as a speaker at many industry events.
Renee Blodgett - CEO and Founder at Magic Sauce Media
Named a “Top 10 Social Media Influencer,” by CEO World Magazine and Women’s Online Magazine, Renee Blodget is no stranger to helping organizations develop their brand voice. As the founder of Magic Sauce Media, Blodget had provided insight into developing campaigns for branding, word-of-mouth marketing, viral marketing, social media marketing, communications, and public relations. She has also managed the creation of content for TEDxUN, the only TEDx event held at the United Nations. In addition, Blodget ranked number 12 on Forbes’ list of “Top 50 Social Media Influencers.”
Rebecca Lieb - Analyst & Founding Partner at Kaleido Insights
For years, Rebecca Lieb has been at the forefront of digital advertising and media. She has worked as an analyst, practitioner, strategist, author, and speaker. Through her almost 30 years of experience, Lieb has served as an advisor and trainer to brands that include Facebook, Home Depot, Adobe, Fidelity, Honeywell, Cisco, and many others. Through her business, Lieb provides consulting, advisement, and thought leadership services to companies who want to sharpen and strengthen their marketing and brand strategies.
Shane Snow - Founder at Contently
Shane Snow has blended his web design experience with a prowess for content marketing and content creation. Snow started his career as a web designer. He eventually took on the role of staff writer at Scroll Newspaper and went on to start his own web development company and work as an advisor for Visual.ly. In 2017, Snow started Contently, a technology company that helps creatives and companies tell stories together. When he is not leading the charge at Contently, Snow acts as a correspondent for Wired, Fast Company, and GQ.
Alex Hisaka - Director of Content Marketing at Mesosphere
Alex Hisaka started her career as a journalist, fulfilling a childhood desire to be “a newspaper lady that helps people.” This quote has guided her throughout her career, including her switch from print journalism to digital media. She transitioned from journalist to copywriter and finally to a content marketer. She has worked for PayPal, LinkedIn, and now as director of content marketing for Mesosphere, a software company that helps businesses adopt enterprise standards.
Jessica Gioglio - Co-Author at McGraw-Hill Education
When it comes to creative brand storytelling, Jessica Gioglio knows her stuff. Gioglio’s passion for storytelling has led her to work with the likes of Sprinklr, Dunkin’ Donuts, and TripAdvisor. She has shared her digital marketing experience at events like SXSW, Social Fresh, Social Media Marketing World, Hubspot’s INBOUND, and countless others. In addition to being a practitioner of digital media, Gioglio is also an accomplished author. She has been a co-author for “The Laws of Brand Storytelling,” and “The Power of Visual Storytelling.”
Nadya Khoja - Chief Growth Officer at Venngage
With a highly skilled background in SEO, sales, and event management, Nadya Khoja knows how to help companies grow their audience and develop solid marketing strategies. While new to the field, Khoja has made significant contributions to the field of marketing, one being her web-series, Drunk Entrepreneurs. There, Khoja shares marketing tips and strategies for entrepreneurs in a light-hearted and festive environment (mimicking a casual conversation over drinks).
Jeannine Rossignol - Chief Executive Officer at Edge Building and Construction
Can the industry of architecture, construction, and commercial building become the next frontier for excellent customer experiences and well-thought-out marketing strategies? Jeannine Rossignol is working to make this a reality. She is currently the chief marketing officer for Edge Architecture where she is responsible for overall marketing strategy and execution. In 2017, Rossignol also launched Edge Building and Construction, where she also helps to better shape client experiences in the construction industry.
Brian Honigman - CEO at Honigman Media
Writer, Adjunct Professor, CEO, Speaker, and all around digital marketing guru, Brian Honigman has done it all when it comes to content marketing. Having overseen digital marketing and social media strategy for the likes of Marc Ecko and LunaMetrics, Honigman has years of experience honing his craft as a content marketer. He is a frequent contributing writer for The Wall Street Journal, Forbes, Entrepreneur, The Next Web, and many other popular publications.
David Meerman Scott - Keynote Speaker and Bestselling Author
With over 30 years of experience that includes stints in international sales, marketing management, and product development, David Meerman Scott has spent his career helping companies find their marketing voice. At the height of the dot-com boom, Scott was vice president of marketing at NewsEdge, an online news distributor. After his time there, Scott went on to become a keynote speaker and bestselling author. He has spoken at countless conferences and authored innovative books that discuss elaborate on his insights.
Dan McGaw - CEO of Effin Amazing
From being an award-winning entrepreneur to serving the United States as an Ambassador of Entrepreneurship, Dan McGaw has positioned himself as an influential voice in content marketing. He has led teams at Kissmetrics and CodeSchool and is now the founder and CEO of Effin Amazing. With Effin Amazing, Dan McGaw integrates marketing technology and automation into their marketing approaches. In addition to leading marketing teams, McGaw has served as a growth mentor for 500 Startups.
Jon Loomer - Owner of Jon Loomer Digital
Before starting Jon Loomer Digital in Fall 2011, Loomer led marketing strategy and promotions for the National Basketball Association and the American Cancer Society. At both companies, Loomer led the planning and execution of key marketing initiatives. After his time at the American Cancer Society, Loomer started Jon Loomer Digital as a way to help businesses use social media to make a difference. He grew the company to generate 4 million page views and ise one of Social Media Examiner’s “Top 10 Social Media Blogs.”
Seth Godin - Founder and CEO at Seth Godin Productions
It is impossible to talk about content marketing influencers without mentioning Seth Godin. With over 30 years of experience, Godin has turned his marketing wisdom and insights into one of the most popular content marketing blogs in the world. He is the founder of two large and influential companies, Squidoo and Yoyodyne (acquired by Yahoo), and has authored 18 bestselling books. In 2013, Godin was inducted into the Direct Marketing Hall of Fame, and the Marketing Hall of Fame in 2018.
Oli Gardner - Co-Founder of Unbounce
Oli Gardner’s professional mission is to help marketers skirt mediocrity by using data-informed copywriting, design, and strategies that better engage customers. He is a prolific international speaker that hopes to help the next generation of marketers move the needle forward when it comes to engaging customers. Gardner has been recognized as a “Top Rated Speaker,” by 75 percent of the conferences where he has shared his speaking talents. Today he is an individual contributor and public speaker for Unbounce.
Brittany Berger - Founder at Work Brighter
For almost a decade, Brittany Berger has helped startups and small businesses create and manage their content. Because of the limited resources that can come with smaller companies, Berger learned how important the skills of repurposing and content optimization is to effective content management. She has been named as one of Search Engine Journal’s “50 Incredible Women in Marketing,” and also recognized by Outbrain as one of “50 Content Marketing Influencers to Follow in 2017.”
Shayla Price - Marketer
Shayla Price is an optimizer and implementer when it comes to helping businesses realize their content marketing potential. Through her services, Price has helped companies build buyer personas, build customer journeys, develop segmentations, and drive higher conversions. Price’s talents have allowed her to work with the likes of Shopify Plus, Kissmetrics, Yotpo, Hostgator, and Agorapause. For her work, Price received the Bronze Award for Best Writer from Discover CMS and has taught audiences about user-generated campaigns at several conferences.
Scott Abel - President at The Content Wrangler
If you are a marketing professional, the chances are high that you have heard of Scott Abel. Abel has been a primary fixture in the content marketing scene for over 15 years. He has been a columnist for EContent Magazine, the director of the San Francisco Content Strategy Content Marketing Pros Meetup, and is now the Interim Director of Content at ExO Lever. However, Abel is most known for his blog, The Content Wrangler. There, Abel shares relevant insights, news, events, and training for content marketing professionals.
Joe Chernov - Chief Marketing Officer at Robin
Joe Chernov is a 30-year marketing industry veteran. While his career has always intersected with marketing or branding in some way, Chernov’s interaction with content marketing began as a vice president of content marketing for Eloqua. He has gone on to serve in marketing leadership roles for the likes of Kinvey, Hubspot, and Insightsquared. Currently, Chernov is the chief marketing officer for Robin, a scheduling and workplace management tool. He writes for popular marketing blogs and speaks at different marketing conferences.
Maria Poveromo - Vice President, West Communications at IBM
Named as one of the “25 Smartest Women on Twitter,” by FastCompany, and listed on Leadtail’s “Behind the Brand,” Maria Poveromo has made a career of successfully leading marketing teams at various technology companies. She has held numerous executive-level roles at high technology companies before serving as vice president of communications at Adobe where she oversaw internal and external communications programs. She now leads IBM’s west coast communications and public relations programs.
Martin Jones - Senior Marketing Manager at Cox Communications
Martin Jones is a nationally recognized writer and keynote speaker with over 18 years of experience in marketing leadership. Currently, as senior marketing manager at Cox Communications, Jones manages social media, content marketing, and employee advocacy for Cox Businesses. When he is not helping Cox Communications better engage with their audiences, Jones takes the time to speak at events like SXSW, Social Media Marketing World, Digital Marketing Summit, and many others.
Laura Fitton - Inbound Marketing Evangelist at HubSpot
When it comes to maximizing your brand’s voice on Twitter, Laura Fitton is an expert. In 2009, she co-authored “Twitter for Dummies,” and founded the first “Twitter for Business Consultancy,” named Pistachio Consulting in 2008. She has guided several tech executives in making the choice to use Twitter to optimize their businesses. She has shared her insights at various events, in academic settings, and through various national publications. Today, Fitton works as an Inbound Marketing Evangelist for HubSpot where she shows companies how to grow their following.
Mari Smith - Social Media Speaker and Consultant
Mari Smith has figured out a powerful formula for internet marketing success: relevant content and genuine relationship building. Smith has taken this strategy and grown her social media following to almost two million individuals. As a powerful and credible influencer, Smith has worked with a number of companies as a brand ambassador. While also providing social media consulting, Smith is an author and keynote speaker. Her work has been featured in The New York Times, The Wall Street Journal, Forbes, & Fortune.
Gary Vaynerchuk - Chairman of VaynerX, CEO of VaynerMedia, NYT Bestselling Author
Considering all that Gary Vaynerchuk has accomplished in the world of digital media, it makes sense that he is a highly sought-after speaker and five-time bestselling author. Vaynerchuck is the CEO of VaynerMedia, a full-service advertising agency that serves several Fortune 100 companies. The company partners with clients to help them increase business outcomes by utilizing various forms of digital media. His company has taken on clients such as General Electric, PepsiCo, Toyota, Unilever, and many others.
Leslie Bradshaw - Board Member at Hyper Island
For almost 20 years, Leslie Bradshaw has honed her skills in digital media management. She has co-founded a digital media agency (JESS3), led project strategy and engagement at C-SPAN, worked with business leaders as an Innovation Fellow for the U.S. Chamber, and has held advisor and managing partner roles at various media startups and boutique agencies. Currently, Bradshaw is a Board Member for Hyper Island, a company that creates immersive learning and development experiences for companies.
Brian Solis - Principal Analyst at Altimeter Group
Brian Solis is an award-winning author, world-renowned keynote speaker, and prolific writer and blogger. His books “What’s the Future of Business,” and “X: The Experience When Business Meets Design,” explores different connections and scenarios between customer experiences and journeys with business innovation. He is a regular contributor to leading business publications like Adage, Forbes, Wired, and VentureBeat.
Steve Rayson - Owner at Bright on Cafe
If you are a political scientist, campaign manager, or a political professional, Steve Rayson is definitely a content influencer you want to follow. Rayson is the former co-founder of BuzzSumo, Anders Pink, and Kineo. He is currently an MSc student at the London School of Economics, and when he is not in class, Rayson shares his research and findings on the role media and content play in political events. Rayson also uses his website to share useful and relevant articles, while also posting lists of other political scientists to follow.
Randy Frisch - Co-Founder, CEO, and President at Uberflip
Named one of the “Top 50 Fearless Marketers in the World,” by Marketo, Randy Frisch’s accomplishments coincide with this acknowledgment. As the CMO and co-founder of Uberflip, Frisch has created a content experience platform that helps B2B marketers personalize the content experiences of their customers. In addition to leading Uberflip, Frisch’s goal has been to help marketers go beyond content creation and consider the experiences they are helping their audiences to have.
Deirdre Breakenridge - CEO at Pure Performance Communications
For the past 25 years, Deirdre Breakenridge has helped senior executives in mid to large-size companies better communicate with their stakeholders. Her professional experience has allowed her to become a career communications strategist. She has been a president of a PR firm and held numerous executive-level positions related to marketing. Deirdre provides valuable marketing advice and resources to communications and PR professionals.
Cassio Politi - Founder at Tracto Content Marketing
Content marketing has not just taken America by storm, but it has also become a global phenomenon that stretches to each continent. This is why individuals like Cassio Politi are valued and essential to the work of content marketing. Based in Sao Paulo, Brazil, Politi is the founder of Tracto, a content marketing agency. In addition to founding Tracto, Politi is an international content marketing consultant, creator of the Virtual Seminar, and was a speaker for Content Marketing World in the United States.
Aaron Orendorff - Founder of iconiContent
After his time of service in the Army National Guard, Aaron Orendorff has helped to shape the world of content marketing in his own way. He has taken on multiple roles in communications and content strategy and has shared his marketing best practices as faculty at Klamath Community College. Currently, Orendorff is the founder of iconiContent, an agency meant to help businesses craft impactful content strategies. When he is not helping others hone their content marketing voice, he is an Editor-in-Chief at Shopify Plus.
Pawan Deshpande - CEO and Founder of Curata
When it comes to optimizing the intersection of technology and content marketing, Pawan Deshpande is an impeccable expert. Deshpande has held a variety of roles at companies like Microsoft, Google, and the Massachusetts Institute of Technology. Today, Deshpande has capitalized on his past experience through his leadership at Curata. Curata is a content creation software that uses machine learning to efficiently produce the best content.
Joanna Wiebe - Copywriter and Founder of Copyhackers
For 15 years, Joanna Wiebe has helped numerous companies optimize their website copy. Through her company, Copyhackers, Wiebe has worked with companies like Tesco, Prezi, Canva, MetaLab, and many others to ensure their copy leads to conversions. She has worked with companies of all sizes, including everything from small early-growth startups to large international agencies. In addition to her work with Copyhackers, Wiebe also leads the charge at Airstory, an intuitive content creation platform.
Mike Allton - Content Marketing Practitioner at The Social Media Hat
Mike Allton brings over 20 years of experience to content marketing strategy and implementation. He is an expert in teaching businesses to use various forms of content to receive positive results among their target audience. He provides his insights and services in a variety of ways. Allton shares resources and articles on his blog, “The Social Media Hat,” an excellent resource for those would like to teach themselves.
Darren Rowse - Founder and Keynote Speaker for Problogger
For over 18 years, Darren Rowse has been at the center of blog optimization and purposeful execution. He one of the world’s first professional bloggers, and has made a career out of helping companies utilize blogs to accomplish business goals. He has co-founded Third Tribe Marketing and b5media blog network, while also sharing his experiences in blogging and personal branding at various marketing conferences. His passion for blogging led him to start Problogger, a blog that helps bloggers find ways to make money through their blogs.
Brian Clark - CEO of Rainmaker Digital
Featured and discussed by content marketing heavy hitters like Seth Godin, Joe Pulizzi, and David Meermen Scott, Brian Clark is in good company regarding his experience in content marketing. He is the founder and CEO of Rainmaker Digital (formerly Copyblogger), a company that offers advice and solutions for companies that want to use social and online marketing to grow their business. When he is not leading the way at Rainmaker Digital, Clark is sharing his insights on his podcast entitled, Unemployable.
Glen Gilmore - Principal at Gilmore Business Network
Named a “Top 20 Social Media Influencer,” by Forbes and a “Man of Action,” by TIME Magazine, Glen Gilmore has positioned himself as an expert on digital marketing transformation and best practices. He has provided digital marketing strategy training to the likes of NASA, NATO, FedEx, and many others. Gilmore is an international speaker, as well as founding faculty for the Digital Marketing Executive Program at the Rutgers University School of Business.
Tamara McCleary - CEO of Thulium.co
What happens when you mix a technology futurist with a digital and social marketing strategist? You get someone with the expertise and immense skill of Tamara McCleary. She has been named “The #1 Most Influential Woman in MarTech,” by B2B Marketing, and is ranked in the “Top 1% of Global Social Media Influencers,” by Klear. McCleary has worked with clients such as Dell, SAP, Verizon, IBM, and many other large enterprises. Today, she is the CEO of Thulium.co, a social media analytics, and consulting company.
Sonia Simone - Chief Content Officer at Rainmaker Digital
For 15 years, Sonia Simone has worked to create solid and authentic relationships with customers through content marketing. She has worked as a director of member communications, senior editor, content strategist, and copywriter. Her extensive experience in content marketing led her to become a founding partner and eventual chief content officer at Rainmaker Digital. There she helps the company create tools for businesses to turn target audiences into customers.
Jason Miller - Head of Content and Social Media Marketing at LinkedIn
As a digital marketing ideator, thought leader, and team mentor, Jason Miller knows how to turn digital marketing into a competitive advantage for companies. He has expanded the reach of two content engines and teams for LinkedIn and Marketo. For the former, Miller helps to ensure that the social media platform’s content can help business owners grow the impact of their own enterprises. In addition to leading content teams, Miller speaks at public events, and teaches at Berkeley.
Kristina Halvorson - Founder and CEO of Brain Traffic
What is at the heart and foundation of good content? Kristina Halvorson’s 20 years of experience in content marketing and strategy has helped her to guide others to the answer to this question. She is the founder and CEO of Brain Traffic, a co-author for the book “Content Strategy for the Web,” and Halvorson is the founder of the Confab Strategy Conferences. She is an avid public speaker and attends many conferences and company events. There, Halvorson helps businesses understand how they can use content for long-term success.
Gerry Moran - Global Head of Social Media at Cognizant
When it comes to social media and content marketing, Gerry Moran has done it all. For over 30 years, Moran has helped brands and digital agencies create marketing plans that work. He has worked as a strategist at digital ad agencies, shared his knowledge as an adjunct college professor, and helped companies like HBO, IKEA, and SAP grow their sales. Currently, Moran has lent his talents to Cognizant, where he leads teams in creating content that resonates with B2B clients.
Henneke Duistermaat - Founder at Enchanting Marketing
Have you ever found it difficult to cut through the fluff and get right to the point in your content? Henneke Duistermaat has worked to master this approach. She guides companies in creating compelling blog content and engaging copy that attracts target audiences. Over the past 20 years, Duistermaat has honed her skills for content creation in various senior-level marketing roles. Currently, she is the founder of Enchanting Marketing, a company that teaches business owners and freelancers to write persuasive copy.
Julia McCoy - CEO of Express Writers
At 19 years old, Julia McCoy left college. At 21, she launched Express Writers, and at 25, McCoy self-published her first best-selling book, “So You Think You Can Write.” McCoy’s hard work and dedication have led her books to be sold in over 90 countries, and grow Express Writers to serve over 5,000 clients and bring in revenues of $4 million. She has gone on to found the Content Strategy Course and The Expert SEO Content Writer Course. She is a contributor to the Search Engine Journal, Content Marketing Institute, and Thrive Global.
Arnie Kuenn - CEO of Vertical Measures
For 30 years, Arnie Kuenn has worked to share his entrepreneurial and digital marketing expertise. In 2015, he was entered into the Content Marketing Hall of Fame and was named “Marketer of the Year” in Arizona by the American Marketing Association. As CEO of Vertical Measures, Kuenn helps B2B and B2C companies grow their reach through paid search media, lead nurturing, and training. Kuenn is the president of the Arizona Interactive Marketing Association and is an internationally-recognized speaker and author.
Ross Hudgens - Founder and CEO of Siege Media
Ross Hudgens has made a career out of helping companies maximize their approach to SEO. He has worked in senior-level SEO roles for Single Grain, Media Boost, and Full Breaker. In 2012, Hudgens founded Siege Media, a company that helps businesses build and maintain content with a heavy emphasis on SEO. Under his leadership, Siege Media was named as one of Inc’s “Best Workplaces,” in 2017 and 2018.
Marcus Sheridan - Co-Founder of The Sales Lion
When it comes to online marketing, Marcus Sheridan knows exactly what it takes to become successful. Sheridan has been named one of 20 “Speakers You Don’t Want to Miss,” by Forbes, and has been called a “Web Marketing Guru,” by The New York Times. He is an internationally-known keynote speaker. His company, The Sales Lion, helps organizations use content and inbound marketing to improve sales. In addition to The Sales Lion and his own company, Sheridan has written several books on online marketing and sales.
Jodi Harris - Director of Editorial Content and Creation at Content Marketing Institute
With almost 20 years of experience in content marketing and strategy, Jodi Harris has carved out her own voice in the marketing and branding industry. Her career began as a managing editor, and her experience in handling content led her to become a strategist and creator of high-quality content at the Content Marketing Institute. In addition to her work with the Institute, she helps brands create loyal audiences as a content marketing strategist and consultant.
Tim Soulo - CMO and Product Advisor at Ahrefs
Tim Soulo’s professional experience has allowed him to have a unique view of the many facets of digital marketing. He has worked in product development, marketing project management, copywriting and blogging. Currently, he works as a CMO and product advisor for Ahrefs, a useful SEO tool for SEO professionals and marketers. When he isn’t leading the marketing teams at Ahrefs, Tim Soulo manages his own personal blogs related to content marketing.
Benji Hyam - Co-founder at Grow and Convert
Benj Hyam is a growth and content marketing guru. He has led marketing initiatives for two venture-backed startups in San Francisco, increased blog traffic from zero to 35,000 in six months, and has been featured on the Growth Hacking podcast and The New York Times.
In 2015, he co-founded Grow and Convert, a full-service content marketing agency that has worked with companies like Patreon, Leadfeeder, Upstart, and many others.
Jen (Picard) Dewar - CEO and Principal Consultant of Jalydew
For over 15 years, Jen Dewar has led marketing strategy and growth efforts at numerous companies in the recruitment and marketing technology sectors. She has worked with the likes of Meltwater, Girls in Tech, and Chico’s. In 2014, Dewar decided to take her knowledge and experiences and start her own consulting firm, Jalydew. There, she offers demand generation services to tech startups in the HR, recruitment, and marketing industries. When she is not lending her services, Dewar teaches marketing professionals and startup founders.
Brooke Sellas - Founder and CEO of B Squared Media
Awarded the “Top 25 Woman Brand Builder Award,” by LWE and NJ Monthly Magazine, Brooke Sellas has had years of success in guiding companies to optimize their approach to social media and advertising. In 2012, Sellas founded B Squared Media, a boutique digital marketing agency that provides social media and content marketing consulting for companies of all sizes. In 2017, Sellas led the company to be recognized as Sprout Social’s “Partner of the Year,” for exemplary peer collaboration and delivering results.
Louis Grenier - Podcaster in Chief at Everyone Hates Marketers
Louis Grenier is all about removing the fluff and inefficient practices from today’s marketing landscape. To help marketers better reach their audiences, Grenier started the podcast, Everyone Haters Marketers. There, he highlights his conversations with some of the industry’s most respected and effective marketers to get their take on what really works and what doesn’t. When he isn’t revitalizing the marketing industry through his podcast, Grenier is making his presence known through his work as a content lead at Hotjar.
Marsha Wright - Influencer and Media Personality
Considered to be one of the most influential entrepreneurs on social media, Marsha Wright is a business expert, media personality, and serial entrepreneur. She first began her career as a radio show host. From there her advice and services grew in demand which allowed her to establish her own consulting practice. From there, Wright went on to found EmpireDynamic ADX, a premier digital exposure network, and GlobalTravelClothing, an apparel company with an emphasis on travel clothing.
Jo Gifford - Founder of JoGifford.co
When it comes to creating a personal brand that makes an impact, Jo Gifford is an expert. She is an experienced blogger, copywriter, and podcast host. She has held numerous writing and blogging roles at various companies, and has used her professional experiences to help companies build brands that last. She is a popular contributor to the Huffington Post, Regus, Selz, Prowess, and YFS Magazine. In 2011, Gifford created the Brillance Ignition Process, a program that helps companies develop a brand voice that increases sales.
Justin Champion - Founder of Wild We Wander
For those who want to become untethered to where they work, Justin Champion is an essential professional to follow. He has mastered the art of working “on the road.” He is a content marketing professional and digital nomad that is showing others how to do the same with Wild We Wander. There, Champion shares his tips for aspiring inbound and content marketers who want to work remotely. In addition to his work with Wild We Wander, Justin Champion also shares his knowledge as a content professor for HubSpot Academy.
Find him on Twitter.
John White - Founder and CMO at Social Marketing Solutions
John White is adept at assisting companies in their endeavors to create powerful and engaging stories that resonate with target audiences. Through his company, Social Marketing Solutions, White guides businesses to use the latest social marketing tactics to tell a brand story that connects with and engages customers. When he isn’t empowering companies to expand their brands, White shares his insights on entrepreneurship, marketing, and sales as a columnist for Inc. Magazine and a contributing writer for the Huffington Post.
Terry Green - President and CEO of BizEase Support Solutions
Terry Green has blended her years of experience in administrative support with the innovation of advances in technology to produce one of the most successful online marketing companies on the web. In 1991, before the internet became the staple it is today, Terry Green took a step into the future and created BizEase Support Solutions. BizEase is an online marketing support company that provides speakers and consultants with online marketing support.
Joe Williams - CEO and SEO Trainer at Tribe SEO
Joe Williams has a long career of using SEO to expand company reach, while also sharing his skills to empower others. He has held numerous positions related to SEO strategy and management. In 2013, he founded Zen Optimise (what is now Tribe SEO) to provide courses and training to marketers who want to ensure their websites are found on popular search engines. He makes it possible for those who may have never had experience with SEO to learn the skills needed to improve their search rankings themselves.
Jason Quey - Founder and Owner of The Storyteller Marketer
Jason Quey knows how to combine the principles of influence, marketing, and storytelling to help companies grow their target audiences. In 2015, Quey founded The Storyteller Marketer. There, he takes clients through a five-step process that brings them closer to the end goal of increasing traffic and revenue through content marketing. Quey’s past clients include Codeless, Orbit Media, MyCrowd, ContentMarketer.io, and many other companies. Quey’s work has been cited by Forbes, Entrepreneur, Inc., Salesforce, Copyblogger, and Sumo.
Joel Klettke - Conversion Copywriter and CRO Consultant for Business Casual Copywriting
SaaS and B2B companies have a hero in Joel Klettke. Through Business Casual Copywriting, Klettke, helps companies use engaging copy to convert leads into paying customers. Klettke also uses his stellar writing talents to help B2B companies create compelling case studies through his other venture, Case Study Buddy. In addition to helping B2B companies reach and keep audiences, Klettke is a prolific speaker that has shared his knowledge at well-known marketing events.
Tania Varga - Chief Commercial Officer for Axonn Media
A graduate of Kingston University with a degree in Business and Media Studies, Tania Varga has continuously honed her talents of business development and online media. For eight years, Varga has helped to develop the reach of Axonn Media, a creative content marketing agency. Varga has combined her skills of developing a quality relationship with clients with her flair for exemplary content marketing to take on her new current role of Chief Commercial Officer.
Brandon Windsor - Owner of 1175 Films
Over the past five years, video marketing has become an increasingly significant component of content marketing strategies. It is almost expected for companies to share video content. This is where individuals like Brandon Windsor come in. With his company, 1175 Films, Windsor creates marketing videos for businesses and brands. Each video is made to tell a company’s marketing story in a creative, and captivating way. The goal is to “create marketing videos that don’t look like marketing.”
Rohan Davidson - Content Strategist at BFJ Media
Web content manager, social media and digital marketing manager, and founder are just some of the positions Rohan Davidson has held throughout his successful career. He has had the opportunity to experience the art of content marketing through a variety of lenses. His experience has led him to found and own a content marketing consulting company for 4 years, and now manages content strategy for the clients of BFJ Media, a digital advertising agency based in Australia.
Alli Berry - Editorial and SEO Lead at The Motley Fool
For over seven years, Alli Berry has utilized her exemplary knowledge of SEO and content marketing best practices to assist companies in growing their influence. She has managed and developed SEO and content marketing strategies for CDK Global, Kaplan Professional, and Two Octobers. Currently, Alli Berry is the editorial and SEO lead for The Motley Fool.
She was named to Express Writer’s list of “100 Content Marketers,” and is a content contributor to Moz.
Lindsay Thibeault - Content Manager at HubSpot Academy
Lindsay Thibeault has built her career on the foundation of helping brands manage their web presence and content offerings. She has worked with the likes of the California Products Corporation, Matter Communications, and now works as a content manager for HubSpot Academy. There, she helps to oversee the Customer Training segment of HubSpot Academy’s offerings. Throughout her career, Thibeault has assisted companies in building brand strategies and engaging their online communities.
Melissa Harrison - CEO of Allee Creative, LLC
Melissa Harrison brings over 16 years of strategic marketing, communications management, and branding experience to the content marketing industry. She has been listed as one of the “Top Young Entrepreneurs,” by Minnesota Business Magazine. Harrison has also been recognized by the Content Marketing Institute on their “Top 36 Content Marketers Who Rock,” list. After working in various marketing-related roles, Harrison became the CEO of Allee Creative, a full-service marketing and branding services company.
Deana Goldasich - CEO of Well Planned Web, Inc.
Speaker, content marketer, and CEO, Deana Goldasich has made her mark in the world of content marketing for over 17 years. Toward the start of her career, Goldasich worked as a consultant for Sapient Corporation where she guided companies like Kodak and the American Cancer Society in managing their content strategies and user experience. From there, she went on to oversee the e-commerce arm of the Home Shopping Network as director. In 2009, she founded Well Planned Web, a content marketing agency.
Ryan Robinson - Blogger and Owner of RyRob
In addition to being a content marketing consultant that has helped some of the world’s top experts and startups create effective strategies that spur business growth, Ryan Robinson is also a side-hustle trailblazer. With his blog, Robinson advises over 250,000 monthly readers how to start and develop a successful side business. Along with blogging , Robinson also hosts a podcast entitled, The Side Hustle Project.
Caroline Forsey - Writer and Marketing Manager at HubSpot
Caroline Forsey is a pro at creating high-quality content that engages and educates audiences. As a blogger for the Council on International Educational Exchange, Forsey informed audiences of teaching abroad best practices. From there, she became a junior copywriter for Yelling Mule where she helped companies develop their brand messaging. Now, Forsey uses her writing talents to produce informative content around inbound and content marketing topics at HubSpot for a monthly audience of seven million.
Britney Muller - Senior SEO Scientist at Moz
From developing effective web strategies to successfully utilizing SEO, Britney Muller is an expert when it comes to implementing media strategies. She has served in a variety of senior-level marketing roles to assist companies in creating and executing marketing campaign strategies. In 2013, Muller founded Pryde Marketing, a company with the purpose of helping companies increase their ROI through the use of data. When she isn’t leading the charge at Pryde, Muller assists with SEO research and product strategy at Moz.
Andrew Hutchinson - Content and Social Media Manager at Social Media Today
If you can describe Andrew Hutchinson’s career in one word, it would be “perspective.” Through a variety of professional roles and experiences, Hutchinson has capitalized on the various views he has had the opportunity to see as a marketer. From media monitoring to content creation and fiction writing, Hutchinson has a long history of experiences in the world of marketing and media. Today, Hutchinson, covers the latest social media news and events.
Rebekah Radice - CEO of Rebekah Radice Media
For 20 years, Rebekah Radice has successfully flexed her entrepreneurial muscle. She is the founder of RadiantLA and Rebekah Radice Media, the first a digital marketing agency, and the latter is a training and development company for growth-driven leaders and marketers. She has helped thousands of marketing professionals in improving social media engagement, developing leads into conversions, and increasing revenue. Radice has been recognized as the “Top Marketer of 2017,” by Brand24.
Kelsey Libert - Co-Founder of Sapio
For most of her career, Kelsey Libert has expertly combined the concepts of data, content, and media relations to create successful digital brands. With Fractl, a content marketing agency and growth marketing service, Libert used research-backed findings to increase brand engagement and organic search positioning for the company’s clients. In 2016, Libert decided to take her research-based marketing approach to the dating world. She co-founded Sapio, a dating app that uses conversations to help individuals find partners.
Pratik Dholakiya - Founder of The 20 Media
Pratik Dholakiya has a history of blending the worlds of marketing and technology. As the founder of The 20 Media, Dholakiya helped to develop the organization into a content marketing agency to define and create content that ranks with the help of a team of tech-savvy marketers and content creators. In addition to developing the purpose and outreach of The 20 Media, Dholakiya founded MoveoApps, a company that develops and markets apps from a variety of industries.
Brian Fanzo - Founder and CEO of iSocialFanz
Millennials and generation z are emerging as powerful consumer groups. Businesses are having to augment their strategies and learn how to use new technologies and digital marketing strategies to better reach these groups. Brian Fanzo helps companies tap into this new market of consumers through his company, iSocialFanz. With his company, he educates clients through training, speaking engagements, and his two podcasts, FOMOFanz and SMACTalk.
Brian Carter - CEO of Brian Carter
Best-selling author, keynote speaker, and entrepreneur, Brian Carter is a tour-de-force when it comes to creating marketing and brand strategies that work. Through his work with The Brian Carter Group, Carter helps businesses engage their customers and increase their brand visibility. His 20 years of experience has given him practical takeaways that he now shares with audiences through well-received presentations, speaking engagements, and best-selling books.
Find him on Twitter.
Jayson DeMers - Founder and CEO of AudienceBloom
Jason DeMers is the Founder and CEO of AudienceBloom, an internet marketing company that assists businesses in improving their approach to SEO and social media marketing. He brings over 10 years of experience in online marketing, SEO, and PPC to the clients of AudienceBloom. In addition to helping companies widen their reach through SEO and social media strategies, DeMers is a columnist for Forbes, Inc., Business Insider, the Huffington Post, Search Engine Land, and many other online publications.
Gail Gardner - Small Business Marketing Specialist at GrowMap
With a background in editing, PPC, and community management, Gail Gardner uses her experience to help small businesses grow their reach through blogging, link building, and social media management. In addition, she works to help connect freelancers with agencies and startups. Gardner has been named as a “Top 50 SMB Influencer on Twitter,” by D&B, and has grown GrowMap to be named a “Top 100 Site for Marketers,” by Cison.
Rick Ramos - Chief Marketing Officer at Health Joy
For 20 years, Rick Ramos has lent his marketing expertise to marketing agencies, startup companies and a variety of Fortune 500 companies. He has worked with the likes of MSNBC, USA Today, ABC, Fox News, and many others. He is the author of “Content Marketing,” an Amazon #1 bestseller, and is currently the Chief Marketing Officer at Health Joy, a venture-backed mobile healthcare startup company. Ramos’ expertise extends to e-commerce marketing, lead generation, user onboarding, and social media marketing.
Alan See - Chief Marketing Officer at CMO Temps
Named one of the “Top 50 Most Influential Chief Marketing Officers on Social Media,” by Forbes and recognized as “Marketer of the Year,” by the American Marketing Association, Alan See is a marketing connoisseur. His work has led him to interact with companies such as IBM, NCR Corporation, AT&T, Teradata, and the SAS Institute. With CMO Temps, See provides content creation, influencer, and mentoring services to companies in need of a CMO partnership.
Carolyn Frith - Content Marketing Consultant and Creator at Carolyn Frith Marketing
Carolyn Frith’s 30-year career has allowed her to hone her craft in creating powerful and effective lead generation and conversion strategies. With Carolyn Frith Marketing, Frith works with companies to develop content marketing strategies that work. From creating engaging blog posts to producing case studies and e-books, Frith is a one-stop-shop for compelling marketing content. When it comes to marketing strategies, Frith is adept at getting the best results.
Kohlben Vodden - Founder of StoryScience
While creativity and innovation play a big part in marketing and branding, science can also heavily contribute to the marketing storytelling experience. With StoryScience, Vodden has brought this concept to life. Vodden’s company uses science-backed strategies and research to help clients nurture a new generation of consumer. From using digital models to Big Data analysis, Vodden is infusing the practice of science into the creation of thorough content marketing strategies.
Barry Feldman - Owner of Feldman Creative
With over 25 years of copywriting experience, and stints in agency direction and brand consulting, Feldman is a renaissance man when it comes to content marketing. Through his consulting company, Feldman Creative, he guides companies through the creation of effective content marketing, lead conversion, and branding strategies. He was named a “Social Media and Content Marketing Influencer,” by LinkedIn and was recognized as a leader in content marketing by Inc., Entrepreneur, and CMI.
Veronica Stoddart - Owner of VS Content Strategies
When it comes to travel and tourism, Veronica Stoddart is a creative expert. She is a widely-regarded expert in travel and tourism. Her passion for the intersection of content marketing and travel has allowed her to work with the likes of the National Geographic Society, Caribbean Travel and Life Magazine, and USA Today. In 2015, Stoddart founded VS Content Marketing Strategies, a consultancy that provides content marketing solutions to those within the travel industry.
Maria Pergolino - Chief Marketing Officer at Anaplan
Maria Pergolino has become adept at combining her skills in product differentiation, growth marketing, and communications to drive success for companies. As Chief Marketing Officer at Anaplan, Pergolino builds and develops teams that drive growth and category development.
In addition to sharing her talents at Anaplan, Pergolino is also a keynote speaker that offers her insights on technology, growth, and account-based marketing.
Loz James - Founder of Content Champion
Loz James is the founder of Content Champion, a copywriting and content marketing service that helps companies optimize their online marketing presence. Through services ranging from SEO to monthly blog articles and social media management, James has created a full-service agency meant to take the worry out of digital marketing. He took this passion for television and production and has gone on to produce short films for Network Ireland Television and HBO Europe.
Jon Wuebben - Founder and CEO of Content Launch
Author of the book, “Future Marketing: Winning in the Prosumer Age,” and well-known speaker on topics related to the future of marketing, Jon Wuebben is a content marketing expert and successful CEO. His digital agency, Content Launch, helps small and medium-sized businesses connect with target audiences. When he is not leading the charge at Content Launch, Jon Wuebben is authoring books on successful content marketing strategies, and sharing his insights at well-known marketing conferences.
Larry Maguire - Owner of LarryMaguire
Larry Maguire is a model for those who desire to seamlessly move from one career in digital marketing. In 2000, Maguire got his start by providing technical electrical and security systems to various private and commercial clients. From there, Maguire went on to find a passion for digital marketing that now allows him to help creative entrepreneurs find and retain loyal audiences. He has contributed his content marketing insights to the blogs of KISSmetrics, SEMrush, Coschedule, Jeff Bullas and more.
Heather Lloyd-Martin - CEO of SuccessWorks
For the last 20 years, Heather Lloyd-Martin has assisted companies and freelance writers in creating excellent content that ranks. With her company, SuccessWorks, Lloyd-Martin trains in-house teams and freelancers in writing top-performing and engaging content that achieves favorable Google positioning. In addition to leading the charge at SuccessWorks, Heather Lloyd-Martin also runs The SEO Content Institute, a company that offers training and courses for in-house and freelance writers.
Tanya Smith - Owner and Consultant at Mindfully Marketing
Coming in at number four on the National Association for Women’s list of the “Top 10 Most Intriguing Women,” Tanya Smith’s career has lived up to this acknowledgment. Smith has made a profession out of helping businesses optimize their branding and marketing strategies. As a former faculty member of the Workplace Coach Institute, Smith developed a transformative online brand strategy course. With Mindfully Marketing, Smith helps companies effectively promote what they do on a variety of digital apps and social media platforms.
Richi Jennings - Owner of Richi Jennings Associates
Columnist, analyst, and content marketer, Richi Jennings has done it all. Jennings has worked with brands like Microsoft, NetApp, HP, Cyren, and many others to create award-winning content marketing strategies. With his over 30 years of experience in software engineering, project management, and marketing, Jennings has become adept at combining technical solutions with successful marketing and branding tactics. In addition, Jennings shares his marketing wisdom as a columnist for ComputerWorld.
Robert Caruso - Founder of Fondalo
Included on the list of Forbes “Top 40 Social Media Marketers,” Robert Caruso routinely puts his 20 years of marketing strategy experience on display. With Fondalo, Caruso uses integrated digital marketing solutions to help brands hone their messaging over a wide range of digital marketing tools and applications. Caruso is also a partner at Engage, a company that also provides integrated digital marketing solutions to B2B, B2C, SaaS, and startup companies.
Trent Dyrsmid - Podcast Host of Bright Ideas
When it comes to e-commerce marketing, Trent Dyrsmid has developed into an expert on the topic. His success in entrepreneurship earned him the recognition of being on the “Top 40 Under 40 Entrepreneur,” list by Business in Vancouver Magazine. Dyrsmid took his insights from his success in e-commerce and started BrightIdeas, a podcast and resource site for those looking to grow their e-commerce or Amazon wholesale business. The site includes interviews with successful online entrepreneurs, helpful articles, and videos.
Jenise Fryatt - Co-Producer and Co-Host of The Sustainable Living Podcast
Jenise Fryatt brings a holistic and approach to the field of content marketing. As co-producer and co-host of The Sustainable Living Podcast, Fryatt offers tips and insights for sustainable and environmentally-friendly living. When she isn’t sharing her insights on healthy and stress-free living, Fryatt develops and executes content marketing strategies at Smarter Shift Content Marketing. She has served as a moderator for popular Twitter chats such as #ContentChat.
Roberto Blake - Founder of the Awesome Creator Academy
Roberto Blake has become an expert at becoming a brand champion. As a result of his experience in video marketing and content strategy, Blake grew his YouTube following to over 360,000 subscribers. His YouTube channel has helped thousands of visitors learn about personal branding and online business management. He has given workshops and keynote presentations at VidCon, Social Media Marketing World, and VidSummit.
Ann Smarty - Founder of MyBlogU
For over 10 years, Ann Smarty has provided top-tier digital marketing consulting for various business clients. Through MyBlogU, Smarty helps bloggers and writers collaborate to develop and promote compelling content. In addition to founding companies like MyBlogU, ViralContentBee, and MyBlogGuest, Smarty is also a brand ninja at Internet Marketing Ninjas. Her work has been featured in Mashable, Entrepreneur, NYTimes, and many other online publications.
Jennifer Polk - Research VP, Chief of Research at Gartner
For almost 20 years, Jennifer Polk has worked with the likes of JP. Morgan Chase, Sears Holding Corporation, Edelman, and now Gartner in various senior-level community and marketing related positions. With Gartner, Polk uses research to understand the most urgent needs of CMO and marketing leaders. She leads the charge in delivering helpful research and information to senior executives across a variety of digital channels. Through her work, Polk has developed into a trusted advisor to CMOs and marketing leaders.
Michael Troiano - Partner of G20 Ventures
Michael Troiano has had 25 years of success in executive leadership as well as guiding entrepreneurs to lasting growth. He is a venture capitalist, Techstars Mentor, writer, and successful executive leader. As CMO of Actifio, Troiano has helped grow this data-as-a-service provider into a $1.2 billion company. In addition to serving in leadership roles, Troiano helps aspiring entrepreneurs reach their goals by serving as an investing partner for G20 Ventures and host of a Boston startup community podcast entitled, How Hard Can it Be?
Lisa Loeffler - Director of Content at Nimble
Lisa Loeffler brings over 12 years of experience in social media, influencer and content marketing to her clients and followers. As the founder of the Influencers Management Group, Loeffler helps thought leaders manage their branding and marketing strategies while also assisting them in driving revenue growth.
When she isn’t helping influencers expand their reach, Loeffler manages content marketing strategy at Nimble, a smart CRM system that works within Office 365 and G Suite inboxes.
Nadine Dietz - Founder of Marketer Moves
Being a CMO can be as challenging as it is rewarding. It requires a skill mix of creativity and management that only the experienced and seasoned marketer can provide. Nadine Dietz recognized this through her own stints as a CMO. In 2017, she founded Marketer Moves, an online community, and podcast show where CMOs can share their tips and best practices with one another. The venture proved so successful that in 2019, Dietz and her company joined the Adweek family.
Ashley Norris - Associate Director at Clarity PR
Ashley Norris is excellent at creating “indie brands,” that grow. He has been responsible for the growth in readership for past brands like Shiny Media and Anorak Publishing, while also acting as a consultant for The Content Marketing Association. Currently, Norris is serving dual roles as associate director at Clarity PR, and the lead at his consultancy. When it comes to creating a stellar PR strategy that helps a brand expand or developing a small indie company into a successful venture, Norris is an expert.
Michelle Garrett - Owner of Garrett Public Relations
Named a “Top 100 PR Influencer,” by Onalytica, Michelle Garrett is a public relations consultant and award-winning writer that brings over 20 years of experience to her clients at Garrett Public Relations. There, she helps businesses of all sizes develop winning content strategies. In addition to her consulting work, Garrett is a regular contributor to Muck Rack and Ragan’s PR Daily, and she routinely shares PR advice through additional writings and speaking engagements.
Allen Gannett - CEO and Founder of TrackMaven
Included on “30 Under 30,” lists by Inc. and Forbes, Allen Gannett is a master at connecting technology with marketing to achieve success. As CEO and founder of TrackMaven, a marketing insights platform, Gannet has worked with notable clients such as Microsoft, Home Depot, GE, Aetna, and many others. He is a contributor to FastCompany, and recently released a book entitled, “The Creative Curve,” an in-depth look at the science behind success.
Dusty DiMercurio - Director of Content Marketing and Social Media at Autodesk
Dusty DiMercurio believes in the power of digital and advertising-based disruption. For years, DiMercurio has worked at the intersection of technology, production, and marketing. Since 2011, DiMercurio has helped to lead the marketing charge at Autodesk, a distributor of digital design software. He has assisted the company in establishing their first content marketing program and has expanded Autodesk’ thought leadership initiatives.
Andrea Ames - CEO and Founder of Idyll Point Group
Strategist, coach, instructor, and trainer, Andrea Ames is a 30-year content marketing veteran. She has been named to Mindtouch’s “Top 25 Content Strategy Influencer,” list, and is a highly sought after keynote speaker and workshop leader. As CEO and Founder of the Idyll Point Group, Ames helps content marketers and managers develop solid content strategies that expand their business impact. When she isn’t coaching content marketers, Ames acts as the curriculum designer and program chair for the UCSC Silicon Valley Extension certificate program.
Cruce Saunders - Founder and Principal at [A]
When it comes to creating intelligent content and optimizing content delivery channels, Cruce Sanders has displayed his wide-ranging experience for over 20 years. He is the author of “Content Engineering for a Multi-Channel World,” and has given several keynote presentations on omnichannel customer experiences as well as the use of intelligent content. As founder and principal of [A], Saunders helps companies capitalize on the potential of various content intelligence strategies.
Ed Breault - Vice President and Head of Marketing at Aprimo
Through his variety of experiences in business analytics, marketing leadership, and strategy, Ed Breault has become an established voice in the world of content marketing strategy and management. He has served as a business strategist for FIS, consulting manager at Aprimo, and director of strategy consulting at TeraData. Currently, Breault is responsible for the overall development of Aprimo’s marketing strategy and approach to operations. He is a recipient of the DMNews “40 Under 40 Award.”
Bryan Kramer - Owner of BryanKramer
Credited with starting the #H2H human to business movement in marketing and social, Bryan Kramer is a leader in blending the art of science and sharing. Kramer is a social business strategist, bestselling author, speaker, and executive coach. He has provided strategic consulting services for the likes of Dell, NASA, TED, Mastercard, Harvard, IBM, and many other notable brands. His work has caused him to be recognized as a top influencer by Forbes, Globe Runner, and Business Insider.
Mark Fidelman - Chief Marketing Officer at Fanatics Media
Named a “Top 20 Influencer of CMOs,” by Forbes, and one of the Huffington Post’s “Top 50 Most Social CEOs,” Mark Fidelman has become a renowned executive leader. He is an expert at helping companies drive sales by guiding them in telling the right stories to the right audiences. As CMO of Fanatics Media, he helps businesses develop winning e-commerce marketing strategies. When he isn’t leading the charge at Fanatics Media, Fidelman hosts the Oracle CX Factor show and shares his marketing knowledge through writing.
Sean Gardner - Influencer Marketer at Influence Central
Sean Gardner’s prolific body of work lies at the intersection of marketing, strategy, and social good. After working for Apple Inc. right out of high school, Gardner built a career around helping multinational firms and nonprofits expand their marketing voice. He has worked with the likes of Microsoft, Ford, Marriott, Charity: water, World Vision, and many others. As an influencer marketer for Influence Central, Gardner creates engaging content on topics related to machine learning and emerging technologies.
Guy Kawasaki - Chief Evangelist at Canva
An Evangelist is a Greek word for, “bringing the good news.” When it comes to telling the masses about the power of innovation and marketing, Guy Kawasaki’s approach is surely a textbook definition of evangelism. He is the author of 13 books related to innovation and business development.
In addition to his work with Canva, Kawasaki is an avid speaker, executive fellow at the Haas School of Business at UC Berkeley, and a brand ambassador for Mercedes-Benz.
Rachel Miller - Senior Social Strategist at Thulium.co
For almost 15 years, Rachel Miller has helped companies develop their brands and enhance their marketing strategies. From social listening to social strategy and everything in between, Miller is an expert on assisting businesses in growing their online communities.
As a senior strategist at Thulium.co, Miller develops influencer, content, and social media marketing strategies that improve brand awareness and ROI.
Travis Wright - Chief Marketing Officer at CCP Digital
For the past 20 years, Travis Wright has helped to develop and lead marketing initiatives and the social media presence of hundreds of companies. He is the author of “Digital Sense,” a book that teaches companies how to market effectively in the 21st century as well as the host of MarTech talks, a video series where Wright interviews some of the top technology marketing vendors. As CMO of CCP Digital, Wright ensures that the company’s content builds client awareness and engagement.
Ted Rubin - Owner of The Rubin Organization
Coming in at #13 on Forbes “Top 50 Social Media Power Influencers,” Ted Rubin has more than earned the title with a marketing career that spans over two decades. He is a leading social media strategist, brand evangelist, and keynote speaker. He has led marketing initiatives at companies like Collective Bias, MARS Advertising, and 1800-Flowers.
When Rubin isn’t speaking to audiences or writing his next book, he leads the marketing charge at Photofy, a social content creation platform.
AJ Agrawal - Founder of Verma Media
A serial entrepreneur, growth marketer, and writer, AJ Agrawal has figured out how to build and cultivate relationships with customers that help brands achieve longevity. While still in college, Agrawal founded Alumnify, a database that helps past students build connections with their former schools. From there, Agrawal went on to found Verma Media, a consulting company that assists organizations in implementing content marketing and SEO strategies. He has written over 1,000 articles on growth strategies and technology.
Cynthia Johnson - Co-Founder and CEO at Bell+Ivy
Listed as a “Top Personal Branding Expert,” by Entrepreneur, Cynthia Johnson is an expert on creating a personal brand that works. She is a global entrepreneur, marketing professional, author, and keynote speaker. She has been involved in influencer and marketing campaigns for PayPal and Joseph Carr Wines and was a Partner and Director for Marketing at RankLab. As co-founder and CEO of Bell+Ivy, a personal brand development and management agency, she helps companies improve their approach to digital marketing.
Amisha Gandhi - VP of Influencer Marketing at SAP Ariba
Over the past 15 years, Amisha Gandhi has played a major role in the development of marketing and communications strategies for Silicon Valley’s most notable brands. She has worked with the likes of HP, Google, Visa, Time-Warner, Accenture, and many other large enterprises as well as up-and-coming startups. For SAP Ariba, Gandhi developed the company's Global Influencer Program, which has now been implemented across the entire company.
Tim Hughes - CEO and Co-Founder at Digital Leadership Associates
Over a decade ago, Tim Hughes joined Twitter. His goal was to harness the power of social media to create a platform for “social selling.” Years later, Hughes has expertly crafted strategies for using social media to connect brands with customers. Hughes found considerable success that he wrote 2 books on, “Social Selling - Techniques to Influence Buyers and Social Sellers,” and “Smarketing - How to Achieve Competitive Advantage through Blended Sales and Marketing.”
Seth William Farbman - Former Chief Marketing Officer at Spotify
Seth William Farbman started his career as a news reporter and producer at NBC News. There he gained an eye for storytelling (and won an Emmy Award in the process). From there, Farbman went on to provide executive marketing leadership at AT&T, Verizon Wireless, and Gap, Inc. From April 2015 to early this year, Farbman led a global team of marketers at Spotify.
Bernard Marr - Founder and CEO of Bernard Marr and Co.
Recognized by LinkedIn as “One of the World’s Top 5 Business Influencers,” Bernard Marr has made his mark as a marketing and business strategist. He is a bestselling author, keynote speaker, and strategic advisor. He has worked with organizations like Accenture, Garner, IBM, Microsoft, and the United Nations, just to name a few. With Bernard Marr and Co, Marr helps companies better understand how they can use emerging technologies to improve their business performance.
Ronald van Loon - Director of Adversitement
Ronald van Loon is an expert and thought leader on the topic of digital transformation and how it relates to business development and operations. With Adversitement, van Loon takes his expertise and works to help data-driven companies generate business value. His work has been recognized by Onalytca, Dataconomy, and Klout. When he is not leading the charge at Adversitement, van Loon shares his insights on data transformation through writings and webinars.
Marc R Gagne - Director of Gagne Legal
Most of our day is carried out online. From socialization to shopping, a lot of information is shared over the internet. This brings up questions surrounding cybersecurity and data protection, topics that have been at the forefront of Marc R Gagne’s career. Gagne is a privacy and data governance advocate, and also the director of Gagne Legal, a company that helps business undertake secure data protection practices. For years, Gagne has provided policy advisement regarding this topic for a slew of government and corporate clients.
Find him on Twitter.
Evan Kirstel - Chief Digital Evangelist and Co-Founder of EviraHealth
Evan Kirstel is an expert at helping B2B companies increase visibility using social media. He is a B2B thought leader and influencer and uses his experience in this realm to help clients like AT&T, Samsung, Panasonic, and Intel grow their followings. When he isn’t helping B2B companies expand their social media reach, Kirstel also lends his services to clients within the health-tech landscape. His company EviraHealth, helps health technology companies grow online audiences and deepen user engagement.
Dave Chaffey - Co-founder of SmartInsights
For over 30 years, Dave Chaffey has honed his craft as a professional marketer. From digital marketing consulting to analysis, Chaffey has certainly become an expert in the field. He has written multiple bestselling books on the topics of digital marketing, e-commerce, and digital businesses. However, one of his greatest attempts to share what he knows came through SmartInsights. Founded in 2009, SmartInsights is a learning platform for digital marketers who want to improve their skills in the marketing field.
Carla Gentry - Data Scientist at Analytical Solution
“Data isn’t the goal. Useful insights are,” is a statement that graces Carla Gentry’s LinkedIn profile. Her approach to helping companies utilize data to maximize ROI solidifies that concept. For over 19 years, Gentry has worked with several Fortune 100 and 500 companies. She is adept at trudging through the complexities of business data to produce solutions that help companies move forward. With Analytical Solutions, Gentry uses data analytics to advise businesses in creating exceptional customer experiences.
Yves Mulkers - Founder of 7wData
Yves Mulkers’ career is at the intersection of data utilization and content creation. His background in software development and analytics has allowed him to bring a technical approach to the presentation and structure of content. From data visualization to Big Data and artificial intelligence, Mulkers helps companies build value into their information. With his company 7wdata, Mulkers presents a blogging platform that allows users to gain greater insights into the data behind their content.
Dez Blanchfield - Chief Data Scientist at GaraGuru Inc.
With over 25 years of experience in the IT and telecommunication industries, Dez Blanchfield has become a leader in business and digital transformation. He has held several executive positions related to Big Data, IT, Cloud Computing, and Digital Business. Today, Blanchfield is a seed investor, data scientist, and market analyst for clients of Starboard IT and Nadiam Pty Limited. Blanchfield also serves as an advisory board member for the Public Sector Network.
Kirk Borne - Principal Data Scientist and Executive Director at Booz Allen Hamilton
Kirk Borne is an expert at finding solutions through the use of data. From working as astrophysics faculty at George Mason University to taking on the role of data scientist at Booz Allen Hamilton, Borne explores data for new discoveries. In addition to helping departments at Booz Allen Hamilton optimize their approach to data, Borne is a global speaker, consultant, researcher, blogger, and influencer.
Danny Sullivan - Search Liaison at Google
Danny Sullivan has a long and successful background in journalism and search analytics. In the late 1980s and early 90s, Sullivan spent his time as a local journalist for the Los Angeles Times and the Orange County newspaper. In the mid-90s Sullivan transitioned into running web businesses and focusing on the impact SEO had on business success. After 21 years of developing successful online media companies, Sullivan was approached by his current employer, Google.
Kim Garst - CEO of KG Enterprises
For over 20 years, Kim Garst has developed successful online businesses and built her reputation as a leading authority on digital marketing at the same time. She has been included on the lists of the “Top 20 Women Social Media Power Influencer,” and the “Top 50 Social Media Power Influencers,” by Forbes. Today, Garst is a bestselling author, and CEO of KG Enterprises. There, she helps entrepreneurs build a professional brand through providing website design and social media content services.
Nick Panayi - Vice President of Brand, Demand, and Digital Marketing
Named to BtoB Magazine’s List of “Top 25 Digital Marketers,” Nick Panayi has spent over two decades earning this recognition. His career in marketing and technology has allowed him to work for the likes of Avaya, HP, Compaq, and Structured Web in various executive leadership roles related to marketing. Currently, Panayi is the vice president of brand demand, and digital marketing for DXC Technology, an end-to-end IT services company.
Daniel Newman - Principal Analyst and Founding Partner at Futurum
Daniel Newman believes in the power of digital transformation and strategy, and the opportunity it presents for business success. Newman is an entrepreneur in the technology and digital space arenas. He has served as CEO for a variety of technology-based companies, and currently leads the charge at Futurum. There, he helps businesses grow, scale, and adapt to the changes of technology and media.
Glen Westlake - Owner of Orange Services
When it comes to helping B2B companies utilize AI and data to bring on business growth, Glen Westlake has become an avid leader in the space. He has founded two innovative AI and data-based companies, one with an emphasis on B2B sales and a Saas Marketing platform. Westlake continues to further this initiative through Orange Services, a holding company that allows Westlake to research ways for B2B companies to spur business growth using data and AI.
Trond Lyngbo - Founder and Senior SEO Consultant
Presented as one of the world’s “25 leading SEO specialist,” by Forbes, Trond Lyngbo has helped businesses boost their organic traffic and sales for over 10 years. Lyngbo is a digital marketing consultant and analyst that has made a career in assisting companies make the most out of SEO. He has worked with Fortune 500 companies, major Norwegian businesses, and has held a number of SEO courses and lectures. With his company, Search Planet, Lyngbo provides top-tier SEO services for large enterprises.
John Koetsier - Owner and Consultant at JohnKoetsier
Through his work as an analyst, journalist, author, and executive, John Koetsier has experienced and written about the mobile economy. In the past, Koetsier has managed teams that have created software for companies like Intel and Disney, and has been named to Folio’s top 100 of the media industry’s “most innovative entrepreneurs and market shaker-uppers.” He has been a consultant for numerous mobile, social, and IoT projects, and currently writes for Forbes and Inc.
Elinor Stutz - Owner of Smooth Sale
Elinor Stutz has a long track record of helping companies reach new heights regarding sales. However, a severe injury and new resolve led Stutz to dedicate her life to helping communities, and guide businesses to “Believe, Become, and Empower.” Years later, Stutz’s company, Smooth Sale has allowed her to guide sales professionals to become leaders in their industry. Through providing trainings and motivational speaking events, Stutz offers sales professionals the tools they need to be successful.
Andy Zimmerman - Chief Marketing Officer at Evergage
For over 20 years, Andy Zimmerman’s career has stood at the innovation intersection of marketing and technology. He has worked in senior-level marketing positions for the likes of IBM, Brainshark, and now Evergage, a provider of real-time personalization and customer data.
At Evergage, Zimmerman oversees marketing strategies that include the creation of content that drives awareness, and lead generation.
Jack Kosakowski - CEO at The Creation Agency
Featured in Time, Harvard Business Review, The New York Times, Entrepreneur, Jack Kosakowski rose from motivated salesperson to CEO through his passion for turning social conversations into sales conversions. His career has led him to work with SaaS brands like LeadIQ, Ringlead, Chorus, and many others. In addition to running his digital agency, The Creation Agency, Kosakowski also trains marketing professionals to become familiar with using social media to drive sales in his online courses.
Dan Scalco - Founder of Digitalux
Coming in at 39th on Onalytica’s list of the “Most Influential Digital Marketers” in the world, Dan Scalco is an expert at helping brands grow their marketing reach and brand awareness. In 2011, Scalco founded Digitalux, a full service digital marketing company that helps businesses of all sizes create solid digital marketing strategies. The company’s work has been featured by the likes of Mashable, Harvard Business Review, Lifehack, Entrepreneur, and many other online publications.
Melonie Dodaro - CEO of Top Dog Social Media
Melonie Dodaro has spent a large part of her career helping B2B companies successfully manage digital sales and marketing trends. Through her company, Top Dog Social Media, Dodaro assists companies by offering digital sales and marketing training to B2B companies as well as government agencies. In addition to her work with Top Dog Social Media, Dodaro is also an author. She has written “LinkedIn Unlocked,” and “The LinkedIn Code.” Dodaro also plans to release two new books in 2019.
Sam Hurley - Managing Director at Optim-Eyez
For the past seven years, Sam Hurley has developed into an expert that knows how to create strategies that help companies succeed online. His career has included stints as a head of search marketing, digital marketing consultant, and social media manager at a variety of marketing agencies. His path eventually led him to start Optim-Eyez, an agency that helps companies get the most out of their digital marketing strategies across a wide variety of channels.
Joel Comm - Co-host of The Bad Crypto Podcast
Who said that learning about cryptocurrency couldn’t be as entertaining as it is educational? Joel Comm brings an insightful and engaging approach to the topic of the blockchain. His experience as an advisor to blockchain companies and instances of working with online businesses like Microsoft, Cisco, and IBM has allowed him to gain insight into emerging online technologies. When he isn’t hosting one of the most popular cryptocurrency podcasts, Comm shares his insights as a keynote speaker and author.
Luria Petrucci - Co-founder of Live Streaming Pros
Live video has become a significant tool for marketers. Those who have harnessed its power have become innovative and even more endearing to target audiences. Luria Petrucci has used her career to help businesses gain success from the use of this new resource. As co-founder of Live Streaming Pros, Petrucci helps companies and entrepreneurs grow and monetize their own live streaming shows. Petrucci has also created GreekUniversity.com, another resource site for small businesses who want to utilize the power of live video.
Amy Noteworthy - Owner of Curation Suite
In 2002, Any Noteworthy got her start as a content writer for the UnitedHealth Group. There, she produced content for marketing and communication purposes. Fast forward 16 years and Noteworthy has brought an innovative spin to content creation and curation. Her company, Curation Suite, gives marketers the opportunity to locate high-quality and engaging content that will attract target audiences. Along with leading the Curation Suite, Noteworthy creates content and ghostwrites for a diverse set of companies.
Warren Whitlock - Owner of WarrenWhitlock.com
Warren Whitlock is an expert at interpreting the impact emerging and disruptive technologies will have on today’s companies. He foresaw the effects of social media and wrote the first book about Twitter entitled, “The Twitter Revolution.”
As the owner of Warrenwhitlock.com, Whitlock provides advisement and consulting to companies regarding disruptive technologies such as the blockchain and digital media.
Keith Keller - Host and Video Editor at Magic Melbourians
Keith Keller is a guru when it comes to Twitter marketing. He has appeared on a number of radio shows, podcasts, and webinars to share his insights about Twitter marketing best practices. On Twitter, Keller routinely posts current trends related to social media. Through his work with Magic Melbourians and Global Social Media Marketing, Keller provides “one-on-one” coaching and training for those seeking to optimize their approach to Twitter.
For over 15 years, Sameer Patel has successfully led leading enterprise technology teams. As general manager of SAP, Patel led the company to gain over 34 million subscribers and 1300 customers. Now, as CEO of Kahuna, a digital SaaS platform for digital marketplaces, Patel has helped the company become one of the “best places to work,” by the San Francisco Times in 2017. Patel’s work has been acknowledged in online publications like The New York Times, The Wall Street Journal, Harvard Business Review, and many others.
Larry Elkan - Freelance Copywriter and Consultant
Over the last two decades, Larry Elkan developed a successful career in financial management. During his time with Wells Fargo, he handled millions of dollars in assets for businesses, nonprofits, and educational institutions. After his time at the company, Elkan took his expertise in financial management and begin assisting B2B and B2C clients with financial copywriting and content creation. From case studies to reports and collateral copy, Elkan has become a valuable resource for businesses looking to strengthen their approach.
Chris Brogan - President of Chris Brogan Media
Whether he is sharing his knowledge of emerging leadership and marketing trends on his podcast, or in front of crowds as large as 7,500, Chris Brogan is dedicated to helping entrepreneurs and companies improve their acquisition and retention strategies. As president of Chris Brogan Media, Brogan delivers speeches, offers workshops, and provides onsite training to help companies create content that connects with target audiences.
Amy Landino - Co-founder of Aftermarq
Through her award-winning YouTube series, AmyTV, and her best-selling book, “Vlog Like a Boss, How to Kill it Online with Video Blogging,” Amy Landino is committed to creating content that helps individuals go after the life they want. Landino travels the world as a professional keynote speaker that provides insight into how to use digital media to further a brand. When she is not empowering aspiring entrepreneurs, Landino helps a variety of Fortune 500 companies build brand authority with digital content as co-founder of Aftermarq.
Find her on Twitter.
Murray Newlands - Marketing Professional at Turing
Murray Newlands believes that marketing and entrepreneurship go hand-in-hand. As a result, his career has reflected this belief. Over the course of his successful career, Newlands has developed and executed marketing campaigns for blue-chip companies as well as startups. Currently, Newlands heads the marketing department of a stealth stage startup where he leads brand marketing strategies. He has been included on Forbes list of “50 Online Marketing Influencers to Watch in 2016,” and one of the “Top 10 People to Know in Silicon Valley,” by the Huffington Post.
Tom Pick - B2B Marketing Consultant at Webbiquity
Since 2006, Tom Pick has helped B2B clients increase visibility and online business success as an independent consultant. He has assisted single entrepreneurs as well as billion dollar corporations. In addition to consulting, Pick shares his valuable insights on B2B lead generation, web presence optimization, and other digital marketing strategies with his blog, Webbiquity. His exceptional work has allowed him to be quoted in Fast Company, Forbes, the Huffington Post, and Inc. Magazine.
Vala Afshar - Chief Digital Evangelist at Salesforce
Vala Afshar’s career has successfully blended the worlds of technology and marketing. He has led branding, PR, and marketing efforts as a CMO for Extreme Networks, a customer-driven networking company. In 2015, his career path led him to take on the role of chief digital evangelist for Salesforce, a cloud-based software company. In addition to leading the digital marketing charge at Salesforce, Afshar contributes technology and business-related articles to many online publications while also hosting a weekly online business show.
Sangram Vajre - Chief Evangelist and Co-founder of Terminus
A B2B News Network “Top Influencer of 2018,” Sangram Vajre has successfully made his mark in the world of digital marketing and B2B marketing strategy. As head of marketing at Pardot, Vajre was responsible for building brand awareness and optimizing demand generation methods. From there, Vajre went on to found #FlipMyFunnel, an account-based marketing community for B2B marketers and CS managers. Since 2018, Vajre has taken his talents to Terminus where he helps B2B companies develop successful ABM strategies.
Joe Martin - Head of Social Analytics at Adobe
For over 13 years, Joe Martin has provided innovative strategies, creativity, and thought leadership to a number of internal and external stakeholders. His work in integrated marketing, marketing automation, and brand awareness opened the door for him to work with a variety of small, mid-sized, and enterprise-level companies. As head of social analytics at Adobe, Martin leads marketing initiatives related to social listening, influencer marketing, paid social strategy, and brand awareness.
Anita Campbell - CEO of Small Business Trends
Anita Campbell has spent much of her career developing helpful resources for small business owners. In 2003, Campbell founded Small Business Trends, a website that provides information on trends, advice, and tips that are relevant to small businesses. Campbell also established BizSugar, a resource site for small business owners to access self-guided courses, group discussions, and opportunities for coaching to help them move forward in their business goals.
Carlos Gil - CEO of Gil Media Co.
Dynamic, charismatic, and entrepreneurial are all words that describe Carlos Gil’s ambitious approach to marketing and digital storytelling. His career has led him to lead social media strategies for the likes of Winn-Dixie, LinkedIn, Save-A-Lot, and BMC Software. He is a first-generation Latino marketing executive that gives bilingual keynotes and marketing-related presentations across the world. Currently, Gil is the CEO and founder of Gil Media, a digital media company that provides digital marketing services for Fortune 500 companies.
Maria Johnsen - CEO at Golden Way Media
Ranked 9th among Onalytica’s 2017 list of “Top 50 Global Lead Generation Influencers,” Maria Johnsen’s accomplishments have earned her this title. As a film producer, screenwriter, and digital marketer, Johnsen has blended her skills in art and marketing to help companies see genuine revenue and client growth. Additionally, she was ranked sixth global digital marketing influencer by Ontalica, while influencing others in the SEO, fin-tech and AI space between 2016 to present day. Johnsen provides multilingual SEO and digital marketing services to help brands manage their online presence.
Courtney Smith - Executive Creative Director and Co-founder of Pure Matter
When it comes to humanizing social media marketing, Courtney Smith has a “knack for making complex ideas simple.” As executive director and co-founder of Pure Matter, Smith created engaging marketing strategies and plans. In addition to her work at Pure Matter, Smith also co-founded the H2HClub.com, an online community that helps entrepreneurs understand the impact of social media. She was recognized as a “Top 20 Agency Strategy Global Influencer” by Onalytica.
Jeffrey Hayzlett - Chairman and Host of The C Suite Network
Frequently cited in online publications like Forbes, Mashable, Marketing Week, and Chief Executive, Jeffrey Hayzlett has become a leading business expert. Over the course of his 20-year career, Hayzlett has held a variety of executive level roles. In 2015, Hayzlett decided to share his executive-level experience and founded The C Suite Network. As chairman and host, Hayzlett profiles executive teams ranging from enterprise-level companies to emerging startups to give viewers an inside look into successful brands.
Madalyn Sklar - Founder of MadalynSklar
Madalyn Sklar has a history with social media that dates to a time before the term even existed. In 1996, Sklar founded GoGirlsMusic, one of the oldest and largest communities for female musicians. Over 20 years later, Sklar has established herself as a social media, and specifically, a Twitter marketing expert. Sklar shares her insights on Twitter best practices with her podcast and twitter chat entitled, #TwitterSmarter. When she is not helping the world optimize their Twitter strategy, she provides digital marketing services to marketing professionals.
Tony Restell - Director and Founder of Social Hire
Tony Restell has a compelling and accurate analogy for social media marketing. He compares its complexity to a Rubix Cube. Throughout his career, Restell has become experienced at solving the “Rubix Cube” that is social media marketing. As founder and director of Social Hire, Restell helps small businesses and recruitment teams improve their social media presence. When he isn’t leading the way at Social Hire, Restell manages the sales and marketing strategies at Top-Consultant.com.
John Foley - CEO at InterlinkOne
John Foley is all about assisting companies by making internet marketing a bit easier. In 1996, Foley founded InterlinkOne, a company that provides a diverse set of online applications that make business and marketing operations straightforward and effective. Foley also spends his time as an author, and blogger for Associationmarketer.com, a blog that provides helpful tips and advice for marketers involved in associations. When he isn’t transforming the world of internet marketing applications, Foley helps student-athletes raise money for sports activities.
Susan Gilbert - Founder and CEO of SusanGilbert
For over 25 years, Susan Gilbert has assisted small businesses, authors, entrepreneurs, and experts in creating strong marketing strategies. As founder and CEO of Susangilbert.com, Gilbert provides coaching, web development services, social media guidance, and informative blog posts for marketers and entrepreneurs who want to develop successful online marketing campaigns. Gilbert is also the founder and CEO of Online Promotion Success, a full-service digital marketing agency.
Tyler Anderson - Founder and CEO of Casual Fridays
From assisting with online branding for the Super Bowl to co-founding a social media reporting tool, Tyler Anderson honed his expertise in digital marketing. In 2009, Anderson took his talents and founded Casual Friday, an interactive media agency that assists brands in developing innovative internet and social media marketing strategies. Anderson also splits his time with Casual Fridays to manage Tack, a company that helps businesses gain digital rights for user-generated content.
Adel de Meyer - Co-founder of DAPS Coin
While blockchain and cryptocurrency have been around for the past decade, there are still a lot of unknowns surrounding this disruption to traditional payment methods. That is where individuals like Adel de Meyer come into play. As co-founder of DAPS Coin, de Meyer created a platform that makes it easier for corporations to pay vendors, suppliers, and manufacturers. She also handles the information-side with The Crypto Collectors, a blockchain and crypto collectibles publication.
Mandy McEwen - Founder and CEO of Mod Girl Marketing
Voted a “Top 10 Agency Growth Coach,” by BloggerLocal, Mandy McEwen has a proven track record of helping small businesses and agencies strengthen their online marketing strategies. From helping companies improve their Google search engine ranking to assisting businesses in maximizing their online ad spending, McEwen wears a lot of hats. Her work has allowed her to help thousands of companies and be recognized as a “Top 8 SEO Expert,” by Search Engine Journal.
Stan Smith - Founder of CMO Cheat Sheets
Stan Smith has over 15 years of experience leading social media and digital marketing initiatives for media and marketing agencies. After leaving Fluency Media where he took on the role of vice president of marketing and strategy, Smith went on to found Pushing Social (now CMO Cheat Sheets). There, Smith helps mid-sized and enterprise-level businesses use content marketing to improve lead generation and sales strategies. When he isn’t leading CMO Cheat Sheets, Smith helps the city of Detroit tell its story online
Donna Moritz - Founder and Digital Content Strategist at Socially Sorted
Donna Moritz is a digital content strategist that helps businesses harness the power of visual storytelling. Whether she is helping companies increase their reach, or improve their sales, Mortiz has experience crafting content strategies that help companies win. Her blog Socially Sorted, is a three-time winner of Social Media Examiner’s “Top 10 Social Media Blogs,” and her insights and articles have been featured by the likes of Forbes, Marketo, Hootsuite, and many others.
Ned James - Senior Product Marketing Manager at FIS
Ned James has spent his career strengthening product marketing approaches for enterprise-level brands. He has led marketing, analysis, and launch efforts at Sentra Healthcare and CSX. Currently, James is a senior product marketing manager for FIS.
There, he creates, manages, and leads global marketing efforts related to FIS’ digital marketing and lead generation initiatives.
Katie Lance - Owner and CEO at Katie Lance Consulting
Katie Lance’s specialty is in helping real estate and technology companies develop strong social media strategies. As Owner and CEO at Kate Lance Consulting, Lance guides mid to large size companies in creating a comprehensive social media strategy that works for their brand.
Lance is also a writer for Inman Next, a news site tailored to those in the real estate industry, Social Media Examiner, the Huffington Post and a host of other online publications.