The fact of the matter is that any marketing team can be successful, regardless of how competitive the niche happens to be.
That being said, successful marketing teams are not just lucky.
They have been able to cash in when it comes to creating content that brings value to their business and most importantly, their audience.
As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority.
So we ask, is content creation actually challenging?
Is Content Creation Challenging?
Content Creation does not always have to be challenging.
You could have some excellent ideas when it comes to creating your own content, but that does not mean you'll be successful.
There are plenty of factors that come into play when it comes to creating content that attracts new and existing visitors, builds an audience and generates leads.
These factors include, but are not limited to:
- Keyword Research
- Content Distribution
- Unique Content
- Brand Identity
- Content Experience
- Marketing Your Content
The most successful content programs contain all of these factors.
Let's breakdown these 6 factors and learn how to incorporate them into your content creation processes.
Poor Keyword Research
One common problem when it comes to effective content creation is not doing enough research on the right keywords in our niche to use when you are writing up your content.
In fact, before you start writing up your content, the first thing you must do is do your extensive research to find out which keywords are going to help bring that audience you are looking for to read and appreciate your work.
Additionally, proper keyword research is the key to getting the traffic you need on your website and blog. If you end up using keywords that are too broad or not relevant to what you are writing about, then you will lose out on building an audience and traffic.
This is why it is essential to find competitive long tail keywords that are searched for quite a bit but are not so broad that your content will get lost in the shuffle.
How Often You Share Your Content
One component of helping your content creation strategy become successful is by updating new material on your site and blog often. And you may be wondering one thing: How often is too often?
And, how often must you create new content in order for your blog or website to start ranking on Google?
The answer to that question is that it really depends. If your website or blog is brand new, then you should stick to posting new material once a week in order for Google to start trusting your blog or site.
If you post content too often at first, Google will end up marking it as spam and you will end up losing out on Google's trust. That said, your site will not rank on the search engine at all.
However, once your blog or website is well established, you can update your content several times a week, and even daily if time permits. The best thing to do is to create a schedule of when you will update your content, and then share it on your social media platforms.
But the bottom line is, if you are not posting often enough such as once a month, then no one including Google will not know that your site or blog exists.
The Content Is Not Unique
The harsh fact of the matter is if your content is not unique enough, then you will be penalized by Google which means your site or blog will not rank well at all. And, this does only not mean if you are sharing content that is plagiarized which is a big no-no as it is!
This applies to writing content that is too similar to the ones that exist to the point that it is not unique at all.
For example, if you are wanting to write about the Best Quick Weight Loss Tips, what you will need to do is look around on Google for material that is similar to what you plan to write about. You are guaranteed to find plenty of written material online about the best quick weight loss tips.
Additionally, you will most likely land on the same title that you had in mind. What you need to do is to differentiate your work from the others around by putting a unique spin on it.
That means instead of giving your work the title Best Quick Weight Loss Tips, you will need to get creative with how you will write your content. And, you will need to narrow down what the post will be about in order to do that.
That said, you can write about The Best Quick Weight Loss Tips You Can Utilize While You Are On Vacation or The Best Way To Lose Weight Without Needing To Give Up Your Beloved Carbs.
If you put a unique spin on your work in addition to the proper keyword research, and you do this consistently, then you have a much higher chance of being successful with building an audience on ongoing new traffic.
Additionally, if you are concerned about there being similar content around to the material you are about to create - you can always use a free plagiarism checker, such as Copyscape, to find out if there is material around similar to the one that you had created.
Failure To Form A Specific Brand Identity
The one challenge that many small businesses face which prevents their content creation from becoming successful is that they are not branding themselves properly.
Not only do they have to make their written content unique and write it in a way that differentiates their material from the content created by their competitors. They fail to create a unique branding identity in general.
Especially if any small business is in a competitive niche, then they need to create a branding identity that will easily differentiate themselves from their competitors.
That means they need to find a catchy theme that fits them, a catchy logo, and a trademark that will make them stand out from their competitors. And, they need to do this in a way that they will become memorable in anyone's mind.
That said, a catchy logo ends up becoming the identity of any business. And, it needs to permeate on the business' entire online presence. That means the logo must be seen in all of the content that is shared on social media, videos, the website, emails, and presentations.
And, it must be done on a consistent basis in conjunction with new and exciting content creation that goes out often in order for them to become successful.
The Website Is Not User-Friendly
You may think that content creation has nothing to do with how user-friendly the website is that features the content.
However, the aesthetics of the website in addition to whether the website is mobile friendly or not will have a huge impact on how well your content does.
That said when you combine well-written content with a website that is both laptop and mobile friendly that is easy to navigate will have a huge impact on the success of your site or blog.
Additionally, many websites also do better if there are a small amount of audio and video elements added. If there is too much of either, then that will also cause your site to load very slowly and it will be overwhelming which will repel visitors.
That also means if you are working hard to create original content by using good-quality keywords but the site that will be featuring your content is not user-friendly, that will also drive away traffic.
Any business that is serious about wanting to gain an audience and increasing traffic must realize that written content alone will not be the only determining factor on its success.
Failure To Market Properly
You could be creating the best content around, and you could have worked hard to create a website that is easy to use, quick to load, and that is both mobile and laptop and still not end up successful.
That would be due to the fact that your marketing efforts are not paying off and you have not been following the most recent marketing trends that have worked for other business owners.
Small businesses that want to gain an audience, increase traffic, which will increase the odds of making sales must learn about how to market their content properly. That means it is crucial in this day and age to invest in Facebook, Instagram, and Twitter sponsored ads.
That in itself will increase exposure and help to build an audience and plenty of traffic. Investing in Adwords is also a good idea, but because most of the audience that would be suitable for any small business would be hanging around most social media platforms.
This is why successful marketing entails clever social media marketing tactics.
In fact, this graph from Moz will show you the general breakdown of what formulation is used in a successful marketing campaign:
After reading these factors, you may be wondering how you can possibly have the time and resources to make killer content that will make your business instead of breaking it.
The good news is that you easily can create killer content, and all you need to do is learn about content creation software, and how it will help!
Content Creation Software That Can Help
The reality is that any business owner or any one individual cannot possibly be able to create the best content alone.
That is because when it comes to any kind of successful content creation campaign, you need to look at all of the factors that will come into play when it comes to creating elite and attractive content that will pique a lot of interest.
You will need to rely on the best content creation software on the market to streamline the content creation processes. They not only will audit your existing content, but their software scores your content based on its uniqueness, keyword usage, and other factors.
This software will also provide you a conversion recipe and it will predict your performance as well. This right there will get you on your way to create killer content that everyone will flock to in your niche.
To sum it up, content creation can be challenging in a way that if you fail to utilize any of the important factors such as effective keyword research, not making your material unique enough, or sharing it on websites that are not user-friendly - it will not do well. It is as simple as that.