A Content Audit tracks down and organizes all of the content your business has published. It can help identify unsustainable content marketing practices and provide insights to guide future strategies.
It may seem like the bane of a marketers existence, they take a lot of time and can often be a complicated process.
But, if you’ve got a lot of content on your site, conducting regular audits will be essential to optimizing your marketing efforts.
While there is no substitute to the human brain, computers are so powerful these days that they can find, retrieve and processing large amounts of data at lightning speeds.
So, let’s take a look at some awesome automated tools that can help speed up and streamline your content audits.
What Are The Challenges When Conducting a Content Audit?
To truly understand the benefits these tool offer, we first have to take a look at the challenges that they can help us overcome.
- Finding Time
- Knowing Where to Obtain Metrics For Their Content
- Identifying Areas for Content Re-purposing
- Finding Content Gaps
- Evaluating Content Quality
- Getting Accurate Information
- Usability Enhancing
- Maximizing Conversion Rates
Without further ado, here are 6 of the best content audit tools and how they can help streamline your auditing process.
1. Atomic Reach
This might seem like we’re tooting our own horn a little bit, but it's just because we have created a product we really believe in, and know will help you with your content marketing.
Our Content Intelligence Platform can conduct an in-depth audit of all your site content in less than 30 mins.
It will give you a full report with actionable insights that will influence your marketing strategy and help you generate more leads.
Reports analyze your data beyond just page views and click, taking into account a range of content marketing metrics to help you build a fuller picture of every piece of contents performance.
Using AI to retrieve and sort data frees up a tens of man hours (possibly even hundreds if you have a lot of content), which can then be used to strategize future content from the data the AI has gathered.
AI also ensures that you get an impartial view. Businesses can get attached to their content and it can sometimes be difficult for marketers to admit that their ideas haven’t worked. AI lays all the numbers out in front of you allowing you to more accurately compare all your content over time and see what is working and what isn't.
Cost: Contact us for a quote.
Ahrefs is a great tool for marketers for a lot of reasons but just recently it got even better.
They added ‘Site Audit’ to their suite and now you can get an exhaustive analysis of what's going on under the hood of your website.
The Site Audit crawls through your site while you can get on with other work. It may take a little while depending on the size of your website but once you get the full results you may start to notice issues that you had otherwise brushed over.
It then has a ton of handy filters so you can look at specific areas of your site's content. For example, you can filter to all the H1 tags and you may notice that your site has a lot of duplicates or empty H1 tags giving you some quick fixes to improve your site and your SEO.
From audits like this, you can get a really clear picture of where your site content is slacking and put processes in place to ensure all future content is high quality and has every element it needs.
Cost: Plans starting from $99/month. $7 for a 7 day trial.
3. Google Search Console
Google Search Console is a tool every content marketer should be familiar with and using in their content audits. The tool is completely free and can provide some invaluable information about your site and its search rankings.
It quickly summarizes crucial data about your website: loading speed, HTML, broken links, and more. From this, you can implement some quick and often easy fixes to improve your site and optimize your content.
The most important information it also gives you is insight for your website's position for search terms and the number of impressions and clicks your site has achieved. This information is great for assessing how well your content marketing efforts are doing.
You can look back through history and see where you started targeting keywords with your content and review changes in your position on the SERPs for those terms.
4. Google Analytics
If you want to get serious about your content marketing you need to be using Google Analytics.
GA gives you insights beyond just clicks, page views and rankings - it tells you how your audience is interacting with your site.
You can track every piece of data imaginable relating to your website traffic. It can be a little overwhelming at first but once you know the metrics that matter to your site it is easy to filter down to just the data you want to see.
You can establish time spent on page, bounce rate and other engagement metrics that give you a much clearer picture of what content your audience is enjoying. These metrics provide valuable insight for your content audit, helping you establish what types of content perform well, beyond just how many people have clicked on them.
Yoast helps you to perform targeted keyword analysis and gives you insight into the readability of your content.
It can be installed into any WordPress site and at the bottom of every blog post you can enter your keyword and it will flash up any areas you can improve. For example, you may not have added your keyword into your H1 tag or your content might be too complicated to read or in the passive voice.
It can be useful to have these insights before we publish as often when we proof a piece of content we skip over things because we have written it ourselves and it's hard to be impartial. Having an unbiased second opinion can help you understand where your content needs improvement.
Cost: £63.99 for one site. Free version also available
6. Site Analyzer
Site Analyzer measures your website's effectiveness based on 50 criteria. It gives an in-depth analysis and identifies potential problems that the content on your site is causing.
Your sites score will be based on everything from design and accessibility to backlinks and on page SEO. From here you can easily export data and put a plan in place to optimize in the areas you are currently failing in.
Cost: Plans starting from $28.40/month
As content marketers, we are at the top of our game when we have the right tools in our tool-belt. These tools are all great for helping you optimize your site content through conducting a content audit.
While most of the tools listed help from an SEO point (which is vital to a website's success) we must never forget that content is king. Creating top of the shelf content that your audience loves is what content marketing is all about.
Yes, having all your H1 tags and on-site SEO in order is a great help, but understanding how your audience your audience interact with your content and getting engagement metrics like that Atomics AI gives you is what will truly help you get one step ahead of your competitors.