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Consuming Content Better with Andrew Davis from Monumental Shift [#AtomicFeature:007]


Consuming Content Better.



We create a lot of content about creating, optimizing, and automating content marketing.

But, we also consume an awful lot of content on our own time.

Andrew Davis explains how it can be to start consuming content better.


andrew-davisAndrew Davis is a Keynote Speaker and Bestselling Author of Monumental Shift.

Before becoming a renowned keynote speaker and bestselling author, Davis was a producer for NBC and worked on The Muppets, a well-known show.

He has created award-winning documentaries and content for small startups, and has appeared in The New York Times as well as The Today Show.

Today, he uses his experience in content marketing and business development to help business leaders grow their business. Check out his insights below:


1. What are the elements of a successful Content Marketing program?

Content marketing success lies at the intersection of frequently delivered, high-quality, relevant content for a valuable audience.


2. What are the most common mistakes you have noticed marketers make with their Content Marketing?

The biggest mistake content marketers make is not tying their content marketing, promotion, and distribution strategies to revenue.

Instead of reporting on vanity metrics answer this:

How much is your content worth?

3. In your opinion, which brand does Content Marketing really well? Why?

Brands like the Missouri Star Quilt Company know that creating content designed to inspire their audience to go on a journey they never expected generates revenue.

Each Thursday their quick quilting tutorials generate views, subscribers, and most importantly, online orders.



4. What is your favourite content marketing tool (or hack or resource)?

My favourite content marketing tool is Google Trends.

It's the most underrated marketing tool in the universe (and no one uses it.)



5. What are your predictions for Content Marketing in 2019 and beyond?

I believe more and more brands will rely on creating content brands instead of branded content.

Content brands are created for a valuable audience while branded content is created for a company.

Create content brands.



6. How will AI or Machine Learning impact Content marketing?

AI holds massive promise in allowing marketers to ask natural language questions and receive coherent, answers, even recommendations on what to do next.

I'm excited to turn data and analytics into a conversation with a machine.



7. What advice would you give to a content marketing newbie?

If you want to create better content, we need to learn to consume content better.

Read, watch, listen and mimic what works.


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Published on March 12, 2019

Topics Content Marketing Trends Content Marketing Influencers