Consuming Content Better.
We create a lot of content about creating, optimizing, and automating content marketing.
But, we also consume a lot of content on our own time.
Andrew Davis explains how it can be to start consuming content better.
Andrew Davis is a Keynote Speaker and Bestselling Author of Monumental Shift.
Before becoming a renowned keynote speaker and bestselling author, Davis was a producer for NBC and worked on The Muppets, a well-known show.
He has created award-winning documentaries and content for small startups, and has appeared in The New York Times as well as The Today Show.
Today, he uses his experience in content marketing and business development to help business leaders grow their business. Check out his insights below:
1. What are the elements of a successful Content Marketing program?
Content marketing success lies at the intersection of frequently delivered, high-quality, relevant content for a valuable audience.
2. What are the most common mistakes you have noticed marketers make with their Content Marketing?
The biggest mistake content marketers make is not tying their content marketing, promotion, and distribution strategies to revenue.
Instead of reporting on vanity metrics answer this:
How much is your content worth?
3. In your opinion, which brand does Content Marketing really well? Why?
Brands like the Missouri Star Quilt Company know that creating content designed to inspire their audience to go on a journey they never expected generates revenue.
Each Thursday their quick quilting tutorials generate views, subscribers, and most importantly, online orders.
4. What is your favourite content marketing tool (or hack or resource)?