I know what you’re thinking: quality is a pretty all-encompassing term. And you’re right, it is, which is why I think it can be a difficult topic to approach when it comes to your own blog. After all, so many different things go into the quality of a blog post... where could you possibly start? Well, fear not! Here are three easy ways to increase the quality of your blog content!
1) Increase your word count
Ah, it’s like university essays all over again, only with an actual benefit to having a word count (sorry teachers)! While I would never suggest creating a blog post that is mostly filler (again, sorry teachers), the truth is that articles with a higher word count have greater potential to be ranked higher in search engines. This isn’t terribly surprising, when you consider what a higher word count means.
Having more words ensures that not only is your keyword of choice repeated, but all possible variations of it can come into play as well. You never know for sure what combination of words people are going to use to find their intended topic, so if you can incorporate as many different options as reasonable possible, more people will find your blog.
More words also means more possibilities for links, both inbound and outbound. Links are great for content optimization, as they suggest legitimacy: you are (hopefully) sourcing authorities on a particular topic. Linking to your own past articles also shows your own consistency and expertise on certain topics.
As a general rule, try to keep your blog posts at a minimum of 500 words. It is possible to get by on less, but you really have to be a proven credible source for that to work, which is something that takes time.
2) Think about structure as well as information
Though having a lot of words can help increase the visibility of your content, how you convey your topic should be brief. Readers are more likely to check out content that gets to the point immediately, and then provides the extra information later on if the reader wants to check it out.
As I’ve mentioned previously, videos and images are getting more and more popular, and while they may not be as easily found by Google as straight text, they do have greater potential to go viral. It also once again gives you more opportunity to include more keywords, as you can add tags to your images.
3) Be accessible!
While there are of course exceptions to every rule, you usually aren’t posting research essays on your blog... so don’t write as though you are. Keep your blog posts jargon free, so that visitors can actually understand what you’re saying.
It’s also much better to pick broader topics that can be broken up into smaller articles. This not only helps you create more content and has more potential for backlinks, but many readers actually prefer to consume topics in such a manner.
Finally, make sure that what you’re writing actually engages your intended audience and makes them want to express their own opinions on the topic. Try to instigate a passionate response from your reader if you can.
Never, ever forget social media!
While this isn’t directly related to content itself, it’s certainly worth mentioning: If you aren’t already taking social media into account when you write something, you really should be, because it can have a huge impact on the future of your blog. How you promote your content off-site can have just as much impact as the content itself. If you aren’t putting any effort into your tweets or Facebook updates, what will lead people to care about your posts? Then there is the need to take other people into account: is your content something you’d want other people to tweet about? Consider what you’re posting before you post it to make sure that your blog maintains its good reputation.
Bloggers, do you find you have trouble maintaining the quality of your content? Do you have any tips for keeping everything up to snuff? Leave a comment and let us know how you run things on your own blog!