Hey, you’re a savvy marketer and you’re noticing the shift from traditional marketing to content marketing in the industry. You foresee that content marketing is here to stay and other companies have already started implementing it into their marketing strategy. It allows for an intimacy between a brand and its target audience, providing a softer sell to your consumers, which they adore. Nowadays, people are drawn to entertaining and educational content more and have become less receptive to traditional ads.
You want to be on your A-game and include content marketing in your company’s marketing efforts before you’re left in the dust behind your competitors, but your old-school boss may not realize the importance of it just yet.
So where do you even begin to convince your boss that content marketing has value?
Here’s what your boss may not know...
Content marketing costs less than traditional, outbound marketing. Statistics show that content marketing costs 62% less per lead than outbound marketing. (Source)
90% of consumers find custom content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them. (Source)
60% of consumers feel more positive about a company after reading custom content on its site. (Source)
After 36 months, content marketing has generated 31 leads per $1,000 spent, more than three times as many as than the nine leads for paid search. (Source)
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