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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Five Tips For A Successful Blog

    Just about anyone can create a blog nowadays. It’s an easy and fun way to share your interests with an audience, and convey your thoughts and opinions on anything from specific topics to life in general. That being said, it may be easy to create a blog, but it’s a lot harder to create a successful blog. In spite of the multiple business blogs in the US, only about 35% were updated on a monthly basis in 2012 - and that’s only once per month! Here are some helpful blogging tips to not only help you create a blog, but to keep it up and running (click on the thumbnails to enlarge).

    1. Pick Your Platform

    There’s a lot of different places to host your blog, and all of them have their benefits and drawbacks. For example, two of the most common ones are WordPress and Blogger:


    2. Make Sure Your Content is Compelling

    Writing interesting blog posts all the time can be a challenge, especially on days where writer’s block hits. Here are some tips to get the creative juices flowing!
    blog content

    3. Time and Effort Are Key

    Even if you do have great ideas for blog posts, let’s be honest... the urge to procrastinate can be pretty strong. Make sure you’re updating on a regular basis and focus on getting your ideas into a well thought-out post.

    4. Time Your Posts

    Believe it or not, there are specific times you should get your blog posts out in order to increase exposure. There are lots of different windows of opportunity, so be sure to pick the one that you feel best suits your needs.

    5. Be Mindful of Your Audience

    Is your content geared towards teenagers? Older people? Statistically, men spend more time on blogs, but women tend to use them specifically for product reviews and are more willing to shop online. Make sure you have a clear idea of how your topic choices relate to your audience, so you can help serve them better.

    Do you have any tips on how to keep a successful blog going? Let me know in the comments below!

    Topics: bloggers, blogging, Content Marketing Strategy, Conversions, traffic