Looks like Facebook is following Twitter's "promoted tweets" and allowing for republished posts by advertisers. Involving users in advertisements without their consent has been a thorny issue for Facebook. Marc Rotenberg, executive director of the Electronic Privacy Information Center, said in this case the company is making money off a person's name or likeness without their consent. He calls it "subtle and misleading" and says users should object.
The promoted content will appear on the right side of users' home pages, not in their main news feed. Currently there is no way for users to decline this feature.
Facebook says this lets advertisers promote word-of-mouth recommendations that people already made on the site. They play up things people do on the site that might get lost in the mass of links, photos, status updates and other content users share on the world's largest social network.
What do you think?