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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    #AtomicChat: How to Leverage Instagram for Content Marketing

    On Monday, October 15, 2012, we welcome Camella Mendez from Internet Exposure as our co-host! #AtomicChat starts at 9:00 pm EST/ 8:00 pm CST/ 6:00 pm PST.

    How Did We Find Camella?

    Camella recently wrote an article on How to Use Instagram for Content Marketing, published on the Content Marketing Institute site. She did a great analysis on a number of brands using this very popular app.  It was a no-brainer to ask her to be our guest speaker for this edition of #AtomicChat as we are always wondering how to enhance content marketing strategies (and we're big fans of Instagram).

    What Will We Talk About?

    Topic: How To Leverage Instagram for Content Marketing

    The #AtomicChat community will learn about the growth and strength of yet another, visual platform (Pinterest much?) and if companies should get involved with this "photog" community. It'll be interesting to see how B2B/ B2C companies will use Instagram in 2013, but for now, it's a great beginning.

    If you've been considering some Instagram marketing, tune in and join our lively discussion. Here are some questions you can prepare for tonight:

    1. What is the marketing value of Instagram?

    2. Why do you recommend getting involved in Instagram early on (as in, now)?

    3. What are your top 3 content marketing tips on Instagram?

    4. How can companies measure their results on Instagram?

    Use Tweetchat to follow this fast and furious conversation. Follow @Atomic_Reach and @iExposure and include the hashtag #AtomicChat - see you tonight!

    Quick bio on Camella Mendez:

    As a former business magazine editor and avid blogger, Camella takes a critical approach toward our clients' content planning, editorial management and marketing. Drawing on her experience in targeted outreach and PR, Camella successfully manages several SEO-focused content marketing projects at iE.

    About Internet Exposure:  a digital agency specializing in web design and development with a focus on inbound marketing. Visit their blog here.


    Leave us a comment to let us know what you'd like to discuss about Instagram. Is your company already using it? Are you getting ready to dive in or are you going to wait?

    Topics: b2c, Content Marketing Strategy, marketing