Book a Demo Login

The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    6 Easy Steps to Optimize Your Blog for Social Media

    Social media has become a popular form of promoting and advertising today. As a blog owner, you can increase traffic to your blog and gain more readers by using social media resources. Here are six steps you can take to help you to optimize your blog for social media.

    Create Top Quality Content

    In order to get readers to visit your blog, the best way to attract them is by posting top quality content. It is critical that your content is well-written and free of any grammatical errors. It should also provide some interesting facts and/or knowledge to your readers. Your blog content should stay on topic. For example, if your blog is about personal finance, you should not include content about raising horses.

    If you are not a writer or do not have time to create content, then you should look into hiring freelance writers to produce articles for your blog, or accept guest posts from established bloggers.

    Use Attention-Catching Headlines

    Since there is so much information on the web, you have to make your article’s headlines standout from the rest. By using attention-catching headlines, you will attract more readers to look at your blog and share your articles. You should make your headline unique and make sure that it is specific to the topic of the article.

    To optimize your shares on social media, you should keep the headline character count under 70. This way, it doesn't cut off when you share on a network like Twitter, which only displays 140 characters per tweet.

    Use Images

    Many social media users enjoy sharing visual images, such as photos and videos on their pages. By adding images to your blog along with top quality content, you can increase the number of shares of your articles, because people will perceive you as being genuine and approachable. When selecting images for your blog, look for images that are attention-grabbing. You should select images that engage your readers and display truthfully what your article is about.

    To obtain images, you can take your own photography or video using a high-quality camera. If you are not into photography or videos, you can purchase or find free images online to use on your blog.

    Keep it Interesting

    Since it's important to keep your current blog readers coming back, and to gain new ones as well, you want to keep your blog interesting. Adding new content along with high quality images on a regular basis is necessary or your readers may go somewhere else. You should make sure that the content on your blog covers different topics about your blog’s subject. You may want to add interviews with topic experts, videos, and/or giveaways.

    As part of a giveaway contest, you can ask your readers to share or tweet your article or blog to earn contest entries.

    Add Social Media Account Icons and Sharing Buttons

    To make it easy for your readers to connect to you and share your content, add your social media account icons and sharing buttons to your blog. The social media account icons will allow your readers to connect to your social media accounts that you use such as Facebook, Twitter, and YouTube.  However, you should only display icons for the ones that you are actively using. By adding the sharing buttons, your readers can share your content on their own social media accounts. You should also display the number of shares per article.

    Whether your readers are viewing your content on their computers or cell phones, they can hit one button and stay connect to you easily via social media.

    Allow Your Readers to Comment

    To get feedback from your readers, you should allow them to post comments to articles on your blog and social media accounts. You can post a question at the end of each article to get the conversation started. As readers post more comments, the article gains more attention from other readers and their followers on social media. You should also take part in the discussion and answer any questions that you can.

    By using these six steps to optimize your blog for social media, you can help to increase your blog’s presence on the web.


    This guest post was submitted by Ted Hunt. Ted Hunt is a freelance content writer with a focus on tech, social media, blogging, business & marketing.

    When he’s not behind a computer, Ted spends the majority of his free time outdoors and resides in Tampa, FL. Connect with him on Twitter!

    Topics: blog, blogging, Content Marketing Strategy, Conversions, sharing, Social Media