Content curation is one of the necessary pillars for thought leadership. From bolstering positions to engaging audiences, the content must be relevant, insightful and shareable to be affective and successful. Why it is important and how to go about content curation for thought leadership has already been established from my previous articles, but what to curate is one question many are curious about.
Here are the materials thought leaders should curate:
1. News: A part of being a thought leader is to keep up-to-date with the latest trends in their field. To do this, curating content from news sites, online magazines and blogs shows that the curator is current with their marketplace. By having news on your site, you become the go-to person for information and context, including the curator’s own perspective and ideas.
2. Tips and Advice: Being a thought leader means to innovate and to acknowledge innovation in others, in particular when another’s argument reflects and supports the yours. Draw various tips and advice from other experts and form a list to share with your readers, and many will see to you for guidance.
3. Resource Pages: Effective, informative and intelligent, resource pages are the best places for companies and individuals to showcase their knowledge and expertise. Much like tips and advice, recognizing the knowledge in these pages illustrate your own knowledge. For an example of how a resource page is managed, you can take a look at Atomic Reach’s.
4. Case Studies and Reports: Nothing is more thorough than case studies, reports and statistics. Intensive research and thought were put into these documents, and they contain information valuable both to you and your readers. Like news, staying current with reports and sharing them reflects your own expertise - sharing your own case studies will be even more effective because the conclusions were drawn by yourself.
5. Infographics: As curation and visuals are the marketing trends of 2012, curating visuals is the best of both worlds. Moleskine and General Electric have been doing this well for a while, and if you have trepidations on the effectiveness of visuals, you can read this infographic. And curating infographics is a good way to establish thought leadership since visuals are aesthetically attractive, easy to read, and quick to digest. For more tips on how to curate visuals sufficiently, read Liz Wilson’s “Bring Together the 2 Big Trends of 2012: Curation + Visuals.”
There are plenty of types of material you can curate for thought leadership, but it’s important that you source all your content and that all these sources are reputable and trustworthy. Remember: the curated content is a reflection of the company or individual - to be trusted, your content should also be trusted. Thought leadership is built on corporate credibility in which trust is the basis.
Readers: As I wrote, there are a lot of different materials that you can curate. Are there any you don’t see? What are your thoughts on the recommendations? Please comment below on your thoughts and ideas. I’d love to hear from you.