Instagram is not just a new social media platform where teenagers can post their OOTDs. This photo and short video posting social media site is a great platform for marketers to establish their brand and for outreach as well. According to the site, Instagram has nearly 500 million active users every month.
This figure includes a quarter of the total population of the US and a growing number globally. All in all, users hit "like" for around 4.2 billion posts daily. With figures like these, it's unsurprising for marketers to use Instagram for their brands. The ultimate question is, will you be one of those marketers?
If you're planning to be one, you need to have an answer to these 2 questions:
- What does an excellent B2B Instagram campaign look like?
- What are some of the best practices for your B2B campaign to succeed?
To answer that, we share tips and tricks that can help you in empower your brand on Instagram.
Try understanding the platform thoroughly
Most marketers know that Instagram is very different from Twitter and Facebook. Of course, that's pretty obvious. But a wise marketer knows that even if these social media platforms are interchangeable when it comes to content marketing, it won't translate well. Check their differences.
Twitter requires conciseness but may still depend on what is on a particular tweet. In Facebook, marketers are free to be more flexible as they may use text and videos to market the features and benefits of their products.
However, in Instagram, you are relatively constricted in option: Pictures are the way for your brand to sell. Yes, you may add a caption under the image, but the text is not the focus of the post. For you to make sure of your B2B campaign's success, you need to ensure that what you're posting is something compelling.
In line with that, marketers should think about the tone and voice of the brand account. After all, careful planning and data curation are two crucial steps in guaranteeing your brand's Instagram success.
Know the limitations
It is necessary to know Instagram's set of limitations. The most important one that you need to take note of is that no one can click the hyperlinks included in your caption (they are in plain text when you post them). What that means is that it cannot send someone who reads and even clicks the caption directly to your website.
Then, you may be asking, "What can I do about it?" The hack here is to include the link in your bio instead of posting it in the caption section for you to route them to your website.
It would also be great to relate the content to the bio of your profile now and then. If you're thinking of something to share that you know would draw the attention of people, let the caption speak for the post itself.
It's also worth remembering that Instagram encourages the use of hashtags. For your followers to find your posts, it is best to include related hashtags in the text.
Post perfect pictures
According to Distilled, it's important to forget the idea of using Instagram as a platform to make sales. Instead, marketers should see it as a platform where they can showcase what the company is passionate about doing.
Posting a picture on Instagram does not require professional equipment. As a matter of fact, a smartphone will do as long as you have the willingness to learn how to take a photo of a beautiful spot with the proper lighting, then you're good.
Indeed, Instagram offers a unique yet useful platform in looking for solid opportunities for any B2B campaign. However, for you to achieve your primary goal, you need to learn to apply these three tips mentioned above. By doing so, you're making sure that you're one step ahead of your competitors.
About the Author
Patrick Panuncillon is a digital marketing expert and an entrepreneur by profession. In 2014, he founded LinkVista Digital Inc, an SEO company based in the Philippines. Together with his team, they make sure the success of their clients' campaigns. To know more about the services they offer, visit www.linkvistadigital.com.