If you haven't checked out our survey yet, you really should.
We connected with 242 of the top content marketing influencers on how they got to where they are today.
Seeing as they are the cream of the crop, we wanted to share some of their insights.
Robert Rose was gracious enough to provide some thoughtful answers into how to avoid analysis paralysis.
He has advised brands like Capital One, Dell, Ernst and Young, The Bill and Melinda Gates Foundation, and UPS. He is an author, featured keynote speaker, and workshop teacher.
Rose is the Founder of The Content Advisory, an education, consulting and research group of The Content Marketing Institute. For over 20 years, he has helped many organizations tell their story to the constituents they serve.
Check out some of his thoughts below:
1. What are the elements of a successful Content Marketing program?
With a clear purpose, and focus on the ways an audience can be monetized for the business, a successful content marketing program must get out of the "on demand vending machine" of content assets model.
Instead it should be treated as a strategic function in the business - and measured as such.
2. What are the most common mistakes you have noticed marketers make with their Content Marketing?
Treating content assets the same way that they do promotional assets like ads, brochures, one-sheets and catalogs.
Great content assets die because of sub-optimal promotion programs, and poor content assets can succeed because of a great promotion campaign.
Neither provides a great long-term business result.