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Michael Bibla

Michael Bibla

Michael is the Content Strategist at Atomic Reach, an all-in-one enterprise platform built to boost content performance. He is on a mission to empower marketers with actionable data so they make more informed decisions about their content strategy.
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Why-Are-Businesses-Experiencing-a-Digital-Transformation

Why Businesses Are Experiencing A Digital Transformation

Why Businesses Are Experiencing A Digital Transformation

What is Digital Transformation? Can you remember a time when computers, cloud-storage, high-speed internet, and digital applications were not a...
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How-Are-Agencies-Using-Artificial-Intelligence

How are Agencies Using AI in Marketing? 17 Marketers Share

How are Agencies Using AI in Marketing? 17 Marketers Share

“The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech...
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4-email_marketing_images--

The 100 Email Marketing Statistics You Need to Know

The 100 Email Marketing Statistics You Need to Know

For many, digital marketing trends can feel like “a flavour of the week” event. Every few months a new medium of reaching audiences seems to take...
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Elevate-Your-Blog-Posts-and-Emails-With-The-Updated-HubSpot-Integration

Elevate Your Blog Posts and Emails With The Updated HubSpot Integration [Product Update]

Elevate Your Blog Posts and Emails With The Updated HubSpot Integration [Product Update]

"Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016) " - HubSpot   As HubSpot Certified Partners, we wanted...
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Game-Changing-Content-Marketing-Statistics-Every-Marketer-Should-Know

100 Game-Changing Content Marketing Statistics Every Marketer Should Know

100 Game-Changing Content Marketing Statistics Every Marketer Should Know

What are the content marketing statistics that matter?   How can you convince your team, let alone your boss that content marketing is worth the...
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What-is-an-Email-Marketing-Manager-in-2019-According-to-24-Email-Experts-

What is an Email Marketing Manager in 2019? According to 24 Experts [Infographic]

What is an Email Marketing Manager in 2019? According to 24 Experts [Infographic]

In 2016, Ascend2 stated that 54% of marketers say increasing engagement rate is their top email marketing priority.    Due to this shift in priority,...
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Build-Custom-Data-Profiles-To-Increase-Engagement

Optimize Your Content With The Click of a Button [Product Update]

Optimize Your Content With The Click of a Button [Product Update]

"Companies that publish 16+ blog posts per month generated 4.5x more leads than companies publishing 0-4 blog posts each month" - HubSpot   What if...
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14_Audit-Your-Content-To-Identify-The-Metrics-That-Impact-Conversions

Personalize Your Campaigns for Improved Performance [Product Update]

Personalize Your Campaigns for Improved Performance [Product Update]

"80% of consumers are more likely to do business with a company that offers personalized experiences." (Epsilon) Would you use the same format for...
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33-Owners-Share-Insights-Into-The-Content-Marketing-Agency-Trends-in-2019

33 Owners Share Insights Into Content Marketing Agency Trends [Infographic]

33 Owners Share Insights Into Content Marketing Agency Trends [Infographic]

30% of content marketing agencies, will be exploring AI to increase efficiencies in 2019. As content marketing continues to be the core of many of...
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Introducing-the-New-Marketo-Integration-for-Atomic-Reach

Introducing the New Marketo Integration for Atomic Reach [Product Update]

Introducing the New Marketo Integration for Atomic Reach [Product Update]

It's happening. We're thrilled to launch our latest integration with the best-in-class, recently acquired marketing automation platform, Marketo. ...
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Create-Optimized-Content-In-Less-Time-With-The-New-Atomic-Reach

Create Optimized Content In Less Time With The New Atomic Reach! [Product Update]

Create Optimized Content In Less Time With The New Atomic Reach! [Product Update]

It’s finally here – our biggest platform update ever! Get ready to meet the all-new Atomic Reach platform. Filled with new and improved tools for a ...
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5-Ways-Artificial-Intelligence-Makes-Content-Marketing-Easier

5 Ways Artificial Intelligence Makes Content Marketing Easier

5 Ways Artificial Intelligence Makes Content Marketing Easier

Content creation and content profiling are the most significant responsibilities for today’s content marketers. Content Marketing increases...
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The-Emergence-of-the-Marketing-Technologist

The Emergence of the Marketing Technologist [Infographic]

The Emergence of the Marketing Technologist [Infographic]

According to research conducted by Forrester, there will be a greater than 300% increase in investment in artificial intelligence in 2017 compared...
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18_5-Examples-of-High-Converting-Content-and-How-They-Were-Created

Why Is Content Marketing Important? 54 Marketers Share [Data]

Why Is Content Marketing Important? 54 Marketers Share [Data]

Instead of trying to figure it out for ourselves, we went to the practitioners. Marketers. We surveyed 54 marketers from different businesses and...
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11_How Earned and Owned Media Work Together to Generate Leads

What Makes Up A Successful Content Marketing Program? 10 Influencers Weigh-In

What Makes Up A Successful Content Marketing Program? 10 Influencers Weigh-In

This is one of the most common questions asked. What does my team need to execute a successful content marketing program? We wanted to find out,...
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4_high-converting-emails

10 Examples of High Converting Emails & How They Were Created

10 Examples of High Converting Emails & How They Were Created

I’m sure we're not alone when we say literally hundreds of emails can hit our inbox every day! It is estimated that 205 billion emails are sent...
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Custom Profiles Preview

Email Segmentation Made Easy - Custom Profiles Coming Soon to Atomic Reach [Product Update]

Email Segmentation Made Easy - Custom Profiles Coming Soon to Atomic Reach [Product Update]

You wouldn’t use the same format for a direct response email as you would a weekly newsletter, just like there’s different reasons why a product...
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Email Marketing by the Numbers (1)

Email Marketing by the Numbers [Infographic]

Email Marketing by the Numbers [Infographic]

Last month we surveyed a group of Email and Digital Marketing professionals on exactly how and why they utilize email marketing for their business –...
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The Secret to Content Marketing Success_ Content Intelligence.

The Secret to Content Marketing Success? Content Intelligence.

The Secret to Content Marketing Success? Content Intelligence.

If content marketers thought marketing couldn’t get any more technologically advanced, they were sadly mistaken. Content Marketing has gone through...
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Copy of 5 Content Marketing Trends to Look for in 2018

The Art of Storytelling: How To Boost Your Content Strategy

The Art of Storytelling: How To Boost Your Content Strategy

Storytelling is an Art. As a business, when you tell a story about your values, products or solutions, it paints a picture and allows your audience...
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Engagement Data Release

Our New Engagement Data Tool Unlocks the Secrets of Long-Term Content Success! [Product Update]

Our New Engagement Data Tool Unlocks the Secrets of Long-Term Content Success! [Product Update]

End of month reporting – a timely topic for today’s product release update! No matter how much you love data, you likely cringe at the thought of...
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google docs integration

Using Atomic Reach is Now Easier Than Ever With Our Brand New Google Docs Integration [Product Update]

Using Atomic Reach is Now Easier Than Ever With Our Brand New Google Docs Integration [Product Update]

With over 3 million companies worldwide now using G Suite to power their business, Atomic Reach is making it easier than ever to work with Google...
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10 Content Creation Tools You Need For Success (1)

12 Content Marketing Tools You Need For Success

12 Content Marketing Tools You Need For Success

Content Creation is difficult. But, it is a priority for most marketing teams. After all, content marketing gets three times more leads than paid...
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New-MailChimp-Integration-Atomic-Reach

Introducing the New MailChimp Email Integration for Atomic Reach [Product Update]

Introducing the New MailChimp Email Integration for Atomic Reach [Product Update]

We’ve now made it easier than ever for MailChimp users to drive more conversions from their emails with Atomic Reach! Our new MailChimp integration ...
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Empower Your Emails - Large Format

Understanding the “why’s” of your Email Performance with Atomic Reach’s New Email Module [Product Update]

Understanding the “why’s” of your Email Performance with Atomic Reach’s New Email Module [Product Update]

Article Updated September 14, 2018. It’s true that a picture is worth 1000 words – but a great email can deliver you a new customer in just 100. When...
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How To Get More Leads From Your Blog With These 4 Steps

How To Get More Leads From Your Blog With These 4 Steps

How To Get More Leads From Your Blog With These 4 Steps

Why do you blog? This is the fundamental question that will guide the content marketing efforts of you and your team. Understanding why you decide to...
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The Benefits of High-Quality Content_ How Content Scoring Drives More Conversions

The Benefits of High Quality Content: How Content Scoring Drives Conversions

The Benefits of High Quality Content: How Content Scoring Drives Conversions

Content Marketing is one of the most effective uses of your marketing budget. It generates over three times as many leads as outbound marketing and...
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What is Artificial Intelligence_ Dust Off Your Content Strategy With AI

What is Artificial Intelligence? Dust Off Your Content Strategy With AI

What is Artificial Intelligence? Dust Off Your Content Strategy With AI

Artificial Intelligence, often shortened to AI (we'll make some points about this later), seems like it is everywhere these days. You can use big...
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new-performance-dashboard-2

Take a Deep Dive into Data with Atomic Reach’s New Analytic Performance Dashboard [Product Update]

Take a Deep Dive into Data with Atomic Reach’s New Analytic Performance Dashboard [Product Update]

When you’re trying to evaluate your content’s performance, data is the name of the game. Now, with the release of our new Performance Dashboard,...
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Some AI-Powered Platforms to Help You Speed Up Content Creation (1)

What is Content Marketing? The Past, Present and Future of Marketing

What is Content Marketing? The Past, Present and Future of Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and...
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3 Steps to Incorporate AI into Your Content Marketing

3 Steps to Incorporate AI into Your Content Marketing

3 Steps to Incorporate AI into Your Content Marketing

AI is the new content marketing. It’s no longer the faceless Hollywood science-fiction movie character it was in the 90’s. It’s helping companies...
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3 Common Questions about AI in Content Marketing Answered

3 Common Questions about AI in Content Marketing Answered

3 Common Questions about AI in Content Marketing Answered

Artificial Intelligence (AI) is the latest buzzword in the content marketing industry. A survey by PwC revealed AI will be the fundamental to...
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How AI Can Improve Your Content Marketing Decision Making

How AI Can Improve Your Content Marketing Decision Making

How AI Can Improve Your Content Marketing Decision Making

Content marketing is no longer about guesswork or gut-feelings. It’s about data intelligence and machine learning. Right from choosing your tools to...
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5 Steps to Hit the Perfect Readability Score for Your Niche Audience

5 Steps to Hit the Perfect Readability Score for Your Niche Audience

5 Steps to Hit the Perfect Readability Score for Your Niche Audience

Nothing kills your content marketing campaign quite like unreadable content. By unreadable content, we don’t just mean text that is not legible. In...
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How to Connect with Your Audience Emotionally_ 4 Readability Tips

How to Connect with Your Audience Emotionally: 4 Readability Tips

How to Connect with Your Audience Emotionally: 4 Readability Tips

There’s a prevailing misconception among many B2B content marketers — B2B purchase decisions are driven by reason, not emotion. However, that is a...
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4 Reasons Why the AI is Crucial to Your Content Marketing Success

4 Reasons Why AI is Crucial to Your Content Marketing Success

4 Reasons Why AI is Crucial to Your Content Marketing Success

In 2016, a combined B2B content marketing study by CMI and MarketingProfs found a shocking gap between content creators and their target audience. ...
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How AI Can Help You Generate Content Marketing ROI-4

How AI Can Help You Generate Content Marketing ROI

How AI Can Help You Generate Content Marketing ROI

Content marketing is arguably one of the most effective ways to generate interest in your brand, grow your audience base organically, and build a...
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Some AI-Powered Platforms to Help You Speed Up Content Creation.png

Applications of AI to Help You Speed Up Content Creation

Applications of AI to Help You Speed Up Content Creation

The content marketing industry is growing at an exponential rate. According to Forrester, US marketers spent in excess of $10 billion on content in...
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How High Quality Content (Using AI) Can Help Your Inbound Marketing Strategy.png

How High Quality Content (With AI) Helps Your Inbound Marketing Strategy

How High Quality Content (With AI) Helps Your Inbound Marketing Strategy

The success of every inbound marketing depends on the quality of content created for its target audience. If your content resonates with your...
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Why Artificial Intelligence (AI) is the Future of Content Marketing.png

Why Artificial Intelligence (AI) is the Future of Content Marketing

Why Artificial Intelligence (AI) is the Future of Content Marketing

Gone are the days when basic customer data such as demographic details would be adequate for businesses to craft and optimize their marketing...
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Why Readability Matters- How to Improve Readability for B2B Audience.png

Civics, Teslas, & Pyramids: Why Readability Matters for a B2B Audience

Civics, Teslas, & Pyramids: Why Readability Matters for a B2B Audience

Mention the phrase "content strategy" among marketers and you'll receive dozens of suggestions on how to spend your time and budget to see results. ...
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How AI Can Improve User Engagement [Infographic]

How AI Can Improve User Engagement [Infographic]

If you are a marketer, there is no doubt you are aware of AI-based companies cropping up across the industry. What was once thought of as a “fad” has...
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How to Leverage Emotions to Connect with Your Audience

How to Leverage Emotions to Connect with Your Audience

Emotional Marketing is the process of evoking a range of emotions in your audience, triggering interactions and engagements with a brand. Whether...
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ArBlog_WhatAIMeansforYourBusinessandHowIt’sChangingCompanies_may2_17.png

What AI Means for Your Business and How It’s Changing Companies

What AI Means for Your Business and How It’s Changing Companies

Artificial Intelligence (AI) is increasingly becoming mainstream as businesses use this technology to solve complex problems and offer better value...
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How AI is being used in Advertising and Marketing.png

How AI is being used in Advertising and Marketing

How AI is being used in Advertising and Marketing

Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer...
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ArBlog_HowtoBuildorBuyB2BLeadListsforYourOutboundCampaign_Mar21_17.png

How to Build or Buy B2B Lead Lists for Your Outbound Campaign

How to Build or Buy B2B Lead Lists for Your Outbound Campaign

The success of your outbound marketing campaign hinges on the quality of your lead list. This might sound cliché but considering the staggering...
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ArBlog_HowtoMeasureIncrementalSalesfromMarketingCampaigns_Mar14_17.png

How to Measure Incremental Sales from Marketing Campaigns

How to Measure Incremental Sales from Marketing Campaigns

We live in interesting times. Small businesses and big companies are competing on equal ground when it comes to launching marketing campaigns. Gone...
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