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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    5 Ways to Adapt Your Content for New Visitors

    It happens to the best of us: you run into a creative slump, get writer’s block, hit a wall, so to speak. With the constant need to create unique, exciting, and shareable content, these dreaded slow days can be a huge hindrance to your productivity and your content marketing strategy.

    Luckily, with the huge variation in content formats and platforms, inspiration is never too far away. While many marketers already share content across multiple platforms, such as tweeting out quotes from the latest blog post, there are many ways to take content from one platform or format and turn it into something fresh and new to attract and entice new visitors.

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    B2B Sales Funnel: How to Convert Your Prospects Better at Each Stage

    In a B2B marketing environment, an average prospect would typically interact with your brand several times before committing to your product. In other words, unlike B2C prospects, they move slower and need more time to decide.

    Indeed, B2B conversions are all about understanding the different stages of your leads and nurturing them accordingly. Keeping this behavioural pattern in mind helps B2B marketers treat their prospects differently at different stages of the sales funnel.

    Broadly, a B2B sales funnel can consist of three different phases such as Awareness, Consideration, and Decision. Knowing the commitment level of leads at each of these stages is critical to nurturing them and moving them through the funnel quicker.

    Let’s dive deeper into each of these stages and see how you can help your leads convert better.

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    4 Visual Content Hacks to Boost Your Conversion Rates

    Content Curation is the process of researching, archiving, and sharing content with your audience to establish your authority and grow influence.

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