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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    5 Ways B2B Startups Streamline Their Conversion Strategies

    The prime objective of any content marketing campaign is to generate conversions.

    Of course, B2B companies are no exception, except that their conversion goals may vary depending on the nature of their campaign.

    B2B companies that spend a sizeable portion of their marketing budget on content marketing always seek out better ways to optimize their sales funnel and thus, their conversion rates.

    Whether you’re a small start-up or a larger business, the following tips will help you optimize your lead conversion strategies and in turn, boost your sales.

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    Topics: Conversion Rate

    3 Data-Driven Techniques to Boost Your B2B Conversions

    Effective content marketers are often great observers — they understand the evolving consumer psychology and the science behind buyers’ behaviours.

    It’s not enough to just create content. You need to understand how your target audience behaves in different scenarios. In fact, this very understanding of consumer behaviours can affect the design of your content and marketing message.

    That’s why, we at Atomic Reach, always emphasize the importance of data and statistics when understanding consumer psychology and building robust marketing campaigns.

    In this post, we’d like to share three data-driven techniques to help you conceive more intuitive content strategies and boost your conversions.

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    Topics: Conversion Rate

    Is Your Content Optimized for Conversions? Here’s 6 Ways to Find Out.

    Why do businesses invest a fortune in content marketing? Is it for page views or gaining social media traction or some other vanity metric? The fact is your content marketing will fail unless your audience converts and becomes a paying customers.

    Adopting a run-of-the-mill content marketing approach can help you get some page views, but it’s unlikely to help you meet the prime objective of your marketing campaign, conversions. On average, when you deliver optimized content based on your audience’s interests, you’re likely to see a boost of approximately 88%.

    So, how do you figure out if your content is optimized for conversion and ready to move your audience through the funnel?

    Here are six ways to find out if your content is primed for conversions.

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    Topics: Conversion Rate

    How to Streamline Your Content Strategies to Achieve Better Conversion Goals

    The resounding success of content marketing has inspired many businesses to invest in content, aiming for maximum success. However, it has also given rise to some myths with regards to the effectiveness of content marketing.

    Indeed, as with any marketing campaigns, content marketing also requires sound planning and proper execution to achieve the desired results.

    The ultimate objective of every content marketing campaign is to maximize conversions which leads to a boost in sales. However, in a typical B2B content marketing funnel, there are many small milestones that precede the final sale.

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    4 B2B Content Marketing Pain Points and How to Deal with Them

    Price, product, and promotion are some of the most frightening challenges every B2B enterprise faces almost every day of their daily lives. However, promotion is where they face the toughest of the challenges.

    This is precisely what makes B2B content marketing a tough nut to crack, especially when the industry keeps evolving quite drastically every year.

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    Writing for a B2B Audience: 5 Things to Know Before Building Content

    There’s a thin line between writing content for your B2B audience and tailoring messages for a specific B2B audience segment.

    Content marketers who don’t understand these nuances end up creating content that goes unnoticed and unread. As a result, their ROI plummets and they give up.

    There’s a world of difference between B2C and B2B audience when it comes to presentation, targeting, tone, and style of writing.

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    How to Create Thought Leadership Content - 5 Useful Tips

    Thought Leadership is a marketing strategy wherein yourself or your brand establishes themselves as a go-to authority, providing unique and insightful opinions in the industry.

    Being a thought leader has many great advantages in terms of branding and customer loyalty, especially in the B2B industry. When you have a loyal fan-following who looks up to you for motivational and trust-worthy takeaways, your brand tends to naturally benefit from it in the long-run.

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    Artificial Intelligence & SEO: 3 Ways to Boost Your Content Marketing in 2018

    SEO has come a long way since Google started its operations back in 1998. Today, with the help of AI and machine learning, Google Search has become more sophisticated than ever.

    Therefore, unlike the yesteryears, ranking on Google Search is more about offering high-quality content that meets users intent and doing it exceptionally better than others.

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