Back in 2008 when Content Marketing wasn’t such a “thing” in the digital marketing world, I was hired to ghostwrite “interesting” content for ID Integration Inc., a Washington-based company offering software solutions to help their customers meet IUID compliance.
What Is Inbound Marketing and Why Do SMBs Use It
The prime objective of every business is to acquire customers while keeping the cost of acquisition down to the minimum. Unfortunately, traditional outbound marketing techniques such as TV/Radio ads, direct mail, billboards are not only more expensive, but they also deliver a very poor return on investment.
The complexity of the modern business dynamics coupled with the dog-eat-dog competition has virtually mandated that businesses must automate their marketing campaigns in order to stay afloat, or risk extinction.
Social holidays are essentially occasions that are celebrated — wait for it — on social media. Have you ever come across that funny hashtag such as #CrosswordPuzzleDay on Twitter and wondered who could possibly be celebrating it?
We’re just a month shy of the year 2018, and given the way marketing has evolved in the past couple of years, we can expect it to get even more complex and competitive. It’s therefore, vital for marketers to understand the depth of the available marketing methods and their underlying differences.
Writing content without engagement is like speaking to an audience that is not interested in your narrative.
No matter how small or big your content marketing budget is, there’s one thing you want to constantly evaluate to improve the performance of your campaign – content engagement data.
The success of every inbound marketing depends on the quality of content created for its target audience.
The client acquisition strategy for agencies has evolved significantly over the past several years. We’re living in a world where potential clients are well-informed and content is the most valued asset.