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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    8 Content Marketing Tricks to Turn Dry Topics into Engaging Narratives

    Back in 2008 when Content Marketing wasn’t such a “thing” in the digital marketing world, I was hired to ghostwrite “interesting” content for ID Integration Inc., a Washington-based company offering software solutions to help their customers meet IUID compliance.

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    Topics: content engagement, Content Marketing Strategy, tips and tricks

    The 6 Most Important Marketing Metrics in 2017

    It’s one thing to have a hundred likes on a random Facebook post, and quite another to get even a quarter of them to sign up for a product trial. 

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    Topics: marketing metrics

    Atomic AI & HubSpot: Why We Integrated 2 Content Marketing Platforms

    What Is Inbound Marketing and Why Do SMBs Use It

    The prime objective of every business is to acquire customers while keeping the cost of acquisition down to the minimum. Unfortunately, traditional outbound marketing techniques such as TV/Radio ads, direct mail, billboards are not only more expensive, but they also deliver a very poor return on investment.

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    Topics: Content Marketing Strategy, hubspot

    6 Compelling Benefits of Marketing Automation Platforms

    The complexity of the modern business dynamics coupled with the dog-eat-dog competition has virtually mandated that businesses must automate their marketing campaigns in order to stay afloat, or risk extinction.

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    Topics: Content Marketing Strategy, marketing automation

    How To Leverage Social Holidays, & Why To Include Them In Your Content Strategy

    Social holidays are essentially occasions that are celebrated — wait for it — on social media. Have you ever come across that funny hashtag such as #CrosswordPuzzleDay on Twitter and wondered who could possibly be celebrating it?

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    Topics: Content Marketing Strategy, Conversions, holidays

    Comparison of Inbound Marketing vs. Outbound Marketing: An Overview

    We’re just a month shy of the year 2018, and given the way marketing has evolved in the past couple of years, we can expect it to get even more complex and competitive. It’s therefore, vital for marketers to understand the depth of the available marketing methods and their underlying differences.

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    Topics: Content Marketing Strategy, inbound marketing, outbound marketing

    5 Proven Ways to Drive More Engagement to Your Content

    Writing content without engagement is like speaking to an audience that is not interested in your narrative.

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    Topics: content engagement, Content Marketing Strategy

    How to Use Engagement Data to Improve Your Content

    No matter how small or big your content marketing budget is, there’s one thing you want to constantly evaluate to improve the performance of your campaign – content engagement data.

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    Topics: content engagement, Content Marketing Strategy, customer data

    How High Quality Content (With AI) Helps Your Inbound Marketing Strategy

    The success of every inbound marketing depends on the quality of content created for its target audience.

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    Topics: artificial intelligence, inbound marketing, quality content

    How Agencies Can Use Content Marketing Tools to Help Their Clients

    The client acquisition strategy for agencies has evolved significantly over the past several years. We’re living in a world where potential clients are well-informed and content is the most valued asset.

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    Topics: agency, clients, Content Marketing Strategy

    Joe Sugarman’s Tricks: Write Copies Your Audience Can’t Stop Reading

    Joe Sugarman is a legendary direct response copywriter and owner of the very popular BluBlocker Sunglasses.

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    Topics: audience, blog writing, tips and tricks